"A proliferation of a variety of health misinformation is present online, particularly during times of public health crisis. To combat online health misinformation, numerous studies have been conducted to taxonomize health misinformation or examine debunking strategies for various types of health mi
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sinformation. However, one of the root causes – strategies in such misinformation that may persuade the readers – is rarely studied. This systematic review aimed to fill this gap. We searched Web of Science, Scopus, PsycINFO, and Communication and Mass Media Complete for studies published between 2011 and 2021 on 29 May 2021. Peer-reviewed studies that discussed persuasive strategies in online misinformation messages were included. Of 1,700 articles identified, 58 were eligible and 258 persuasive strategies were extracted. Following the affinity diagraming process, 225 persuasive strategies in online health misinformation were categorized into 12 thematic groups, including: fabricating narrative with details, using anecdotes and personal experience as evidence, distrusting government or pharmaceutical companies, politicizing health issues, highlighting uncertainty and risk, inappropriate use of scientific evidence, rhetorical tricks, biased reasoning to make a conclusion, emotional appeals, distinctive linguistic features, and establishing legitimacy. Possible antecedents for why and how these persuasive strategies in online health misinformation may influence individuals were discussed. The findings suggest that media literacy education is essential for the public to combat health misinformation." (Abstract)
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"Social Media and Crisis Communication provides a unique and timely contribution to the field of crisis communication by addressing how social media are influencing the practice of crisis communication. The book, with a collection of chapters contributed by leading communication researchers, covers
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the current and emerging interplay of social media and crisis communication, recent theories and frameworks, overviews of dominant research streams, applications in specific crisis areas, and future directions. Both the theoretical and the practical are discussed, providing a volume that appeals to both academic-minded readers as well as professionals at the managerial, decision-making level. The audience includes public relations and corporate communication scholars, graduate students studying social media and crisis communication, researchers, crisis managers working in communication departments, and business leaders who make strategic business communication planning. No other volume has provided the overarching synthesis of information regarding the field of crisis communication and social media that this book contains. Incorporated in this volume is the recent Social-mediated Crisis Communication Model developed by the editors and their co-authors, which serves as a framework for crisis and issues management in a rapidly evolving media landscape." (Publisher description)
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"Great changes have been taken place in the patterns of China’s radio programs since 1980s. Its role has changed from the government’s “propaganda tool” to meet the multiple needs of the radio listeners; its profit mode somehow has varied from full national funding to making profit independe
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ntly; with the assistance of digital technology, the traditional broadcasting program patterns, which was all about manuscripts writing and reading, have been also altered into ones that involve audience interaction. This paper is a case study of 'Helping Each Other in Beijing', a radio program for the elderly by Public Service Frequency in Beijing Radio Station. It analyzes the program from its concept, content, audience interaction, and hosting style. It displays, in the age of new media and globalization, which is full of fierce competition, how the broadcasters in China create new philosophy and concept of radio programs, how they react to the new relationship between audience and them, and how they build up their new media image." (Abstract)
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