Kommunikationsmanagement: Marketing-Kommunikation vom Briefing bis z...

Kommunikationsmanagement: Marketing-Kommunikation vom Briefing bis zur Realisation

Werner Pepels

Stuttgart: Schäffer-Poeschel, 3rd revised and compl. ed. (1999), 916 pp.

Contains illustrations, index, bibliogr. pp. 891-898, acronyms

Signature commbox: 10-PR-G 1999

Topics:

Advertising Advertising Planning & Implementation Public Relations

Countries:

Germany

Document Type:

Textbooks