"This rapid literature review will focus on the influence of government communication on the government-media relationship. It does not encompass other avenues through which government is able to affect the media environment such as legislation, public policy and political culture. The role of the p
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ublic media is briefly considered. This rapid literature review was able to find only one study, which examined the role of the government communication on media as part of a broader inquiry on the influence of government communication and public trust in the government of the United States (US) (Liu, Horsley, & Yang, 2012). Liu et al. (2012) found that there was a positive relationship between media interaction and good coverage of the US government. This finding suggests that governments may have an incentive to foster good relations with the media. The other main findings of the review are summarised below: Governments require a positive relationship with the media in order to communicate with the public and build legitimacy for their decisions (OECD, 2016); Media often rely on official government information, especially during war and conflict, and therefore need friendly relations with government to gain access to information (Yuksel, 2013); The engagement between elites, the media and the public is complex and is unlikely to be controlled or dominated by any particular set of actors (Yuksel, 2013); In some countries that were transitioning to democracy, development assistance for media has helped to foster media which is critical of the government, resulting in a tense relationship between media and government (Rub, 1996)" (Summary, page 2)
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"Sustainability is a serious threat to independent media in the developing world. Consumers of independent media in developing countries are generally reluctant to pay for access. The main findings with regard to business models for independent media models are: The sales model of revenue generation
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is in peril across the world. There are a few examples of independent media outlets which generate revenue from memberships, subscriptions and sponsorships in Latin America and the Middle East; The advertising model is generally in decline and there is no consensus regarding the viability of this model for independent media in developing countries; The Quint and The Scroll are examples of successful independent media start-ups in India which earn revenue from advertising. In addition there are a few examples of independent news websites in developing countries which earn revenue from native advertising, banner ads and affiliate marketing; Mixed revenue models or cross-subsidising of media businesses with complimentary forprofit business activities is growing in developing countries; Crowdfunding has been used by a few media outlets in Europe and Latin America; Donations have a poor record for raising revenue in developing countries; Not for profit media are growing in developing countries, such as The Wire and Khabar Laharyia in India. However, limited case study evidence indicates that they have not yet found a sustainable business model." (Summary, page 3)
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"While in some respects – particularly through their radios – Africans are very connected to the outside world, our findings suggests that the majority continue to be local rather than world citizens. However, this initial work on cosmopolitanism suggests that as their world becomes larger throu
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gh both traditional and new forms of media and telecommunications, we can expect greater levels of political debate, increased willingness to accept political opposition, and growing and realism about the outside world." (Conclusion)
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