"In 2011, Alibaba launched the Taobao Villages initiative, which enables rural e-commerce and connects rural sellers with urban buyers, highlighting the role of e-commerce platforms in reducing rural poverty. This approach was later integrated into national rural development policies. As the Digital
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Silk Road initiative progresses and Alibaba expands globally, Taobao Villages’ development experience is being promoted worldwide. Using Taobao Villages as a case study, this paper integrates the agrarian question in Marxian political economy with critical development communication studies. It explores why rural areas’ underdevelopment is perceived as a problem solvable by digital platforms, why this development approach emerged in post-socialist China, and its potential impacts. This paper argues that the Taobao Village exemplifies a dominant paradigm of development communication, produced by Alibaba, development experts, and government officials through shared knowledge practices. It examines the texts, intellectual frameworks, and diffusion processes involved in this knowledge production by employing critical discourse analysis. The study highlights how Taobao Villages reinforce the notion that informatization facilitates marketization, thus perpetuating and adapting three mainstream rural development ideas in post-socialist China. The underlying issue of rural China’s underdevelopment, the privatization and capitalization of rural social reproduction driven by China’s neoliberal globalization, sets the stage for another wave of digital labor exploitation. Furthermore, the widespread neoliberal ideology that advocates using e-commerce to foster social development creates internal challenges and generates external pressures within China." (Abstract)
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"Due to the relative lack of media comparison studies within Asian contexts, theoretical frameworks based in Western societies have been applied to knowledge production in the global South. Using a ‘most different’ design, this study compares the dimensions of media systems reflected in two Chin
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ese and two Korean newspapers in their initial coverage of the COVID-19 pandemic. Content analysis showed statistically significant differences in distribution of sources, topics and valence, usage of frame types, and actors including domestic government and foreign entities held responsible between the two groups of media. Based on political implications of crisis on Chinese and Korean news content, we mainly discuss political instrumentalization and parallelism in the media in an Asian context. Finally, we open up the dimensions of media system from an Asian perspective and address the need for future research." (Abstract)
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