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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type

Media Planning: A Practical Guide

Lincolnwood (Chicago), Illinois: NTC Business Books, 3rd ed. (1996), xii, 209 pp.
"This book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. The latter part of the book deals with media plan development--how a media plan is constructed and what students should consider in that construction. Interspersed are ... more
"In geographically oriented chapters on sub-Saharan Africa, North Africa, the Caribbean and North America (Afro-America), four experts from U.S. universities with numerous publications present the mass media published and influenced by Africans and their descendants in Africa and America. The chapte ... more
"For me, growing up in Detroit, Coughlin was a fascinating figure of local lore: both loved and hated, he was clearly someone whose career cannot be reduced to a single dimension. It may well be argued that the conventional standards of biography should not be applied to media figures, for theirs is ... more
"Global Broadcasting Systems (1996) provides a comprehensive look at broadcasting throughout the world. It covers every continent, region and almost every country in North and South America, Europe, Africa, Asia and Oceania. Within each geographical area, it presents the history, key issues, trends ... more

Transmission: Toward a Post-Television Culture

Thousand Oaks et al.: Sage, 2nd ed. (1995), xxxi, 300 pp.
"This new theory of transmission extends its vision beyond the boundaries of television to the still-shifting territories of interactive media. The chapters in Transmission investigate the impact of video and interactivity and virtual reality on the social, cultural, and economic environment of tele ... more
"The first part [...] deals with [...] topics as copyright protection, desktop advances, the role of the editor, multinational publishers, scholarly publishing, best-sellers, and more. Major essays explore the nature and impact of the new technologies, changing patterns of readership, scientific pub ... more