"This book is the first to offer a global perspective on the unique contemporary media phenomenon of transnational television channels. It is also the first to compare their impact in different regions of the globe. Revealing great richness and diversity across some of the world’s main geocultural
...
regions (Europe, the Middle East, Africa, South Asia, Greater China and Latin America), international contributors with in-depth industry knowledge examine the place of these channels in the process of globalization, their impact on the nation-state and on regional culture and politics. The book also considers audiences and geocultural TV markets, providing new ways of thinking about the emerging transnational media order." (Publsiher)
more
"This substantial thesis – supported by a very extensive range of tables and appendices – explores voluntary reading habits in the multilingual environment of Kenya. Designed as a case study, it focuses on the social image of reading, the functions of reading, the factors impacting on reading ha
...
bits, and the language use in reading among members of the ethnolinguistic Kikuyu and Luo communities in Nyeri District (Central Kenya) and Kisumu District (Western Kenya). By taking a reader-oriented perspective the study aims to add a new dimension to the discussion on the status of reading in the Kenyan context, which has thus far been mainly debated from the point of view of publishers." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2209)
more
"This practical workshop manual forms part of a five day course run by the Health and Media Partnership. The workshop aimed to teach reporters how to report on HIV/AIDS, TB and malaria in ways that contribute to the prevention and control of these diseases and positively influence the attitudes and
...
behaviours of community members and decision makers." (www.comminit.com, September 11,2006)
more
"Only a handful of the estimated 150 FM radio stations in Mali could properly be called ‘community’ stations, with administrative structures to ensure representative listener participation in decision-making. However, due to regulations and scarce funding sources, virtually all stations depend o
...
n their audiences for direct financial support in return for mediated listener-to-listener communications. This article, based on over a year and a half of fieldwork in the southern Malian city of Koutiala, outlines the system of social and technical interdependence that links stations and their listeners in Mali. FM radio depends fundamentally on systems of transportation, and, to a lesser degree, other communication technologies like telephones. Social interdependence is emphasized in the speech of announcers, through an insistence on Islam as a common religion and fictive joking relationships. Referencing the operational structures of the stations in the city, including one community station, I show that a socio-technical system has developed in which local FM blurs standard understandings of ‘community’ media." (Abstract)
more
"The Soul City Institute for Health and Development Communication—a South African multi-media health promotion project—together with the National Network on Violence Against Women, formulated an intervention to address domestic violence. Recognising that behavioural change interventions aimed so
...
lely at individuals have limited impact, the intervention was designed to impact at multiple mutually reinforcing levels; individual, community and socio-political environment. The intervention and its evaluation results are presented. Soul City successfully reached 86%, 25% and 65% of audiences through television, print booklets and radio, respectively. On an individual level there was a shift in knowledge around domestic violence including 41% of respondents hearing about the helpline. Attitude shifts were also associated with the intervention, with a 10% increase in respondents disagreeing that domestic violence was a private affair. There was also a 22% shift in perceptions of social norms on this issue. Qualitative data analysis suggests the intervention played a role in enhancing women's and communities’ sense of efficacy, enabling women to make more effective decisions around their health and facilitating community action. The evaluation concluded that implementation of the Domestic Violence Act can largely be attributed to the intervention. While demonstrating actual reductions in levels of domestic violence was not possible, the evaluation shows a strong association between exposure to intervention components and a range of intermediary factors indicative of, and necessary to bring about social change. This paper reports on the evaluation, discusses its limitations and challenges as well as lessons learned regarding multi-level interventions on domestic violence." (Abstract)
more
"The information revolution is transforming the world, especially the industrialised world. But what are its implications for the implementation of an African renaissance? Based on a Foucaultian analytical framework this book argues that the Internet has become a major Western instrument of dominati
...
on in Africa. By extending the reach of Western hegemonic discourses, the Internet adds another dimension to Western discursive power. However, by allowing for the active participation in the process of naming the world, the Internet also affords unprecedented means of transcending dependency." (Publisher description)
more
"Nearly one woman in ten does not listen to radio at all. However, the results of the survey indicate that over half (51.4%) of women does not listen at all, or seldom listens to radio. This situation is not due to the competition from television, but rather to the fact that the majority of women do
...
not have a radio and, to a lesser extent, to their core duties which leave them little time to listen to radio. The effect of the high impact of household core could be reduced if these women had their own radio sets. Indeed, an overwhelming majority of the women was classified as "housewife", which is not incompatible with listening to radio. Young people, in particular teenagers, have a lower level of access to information through radio. Health programs usually target this age group which should also be a focus for women promotion programs. It is all about women, who, while being still young, are becoming mothers and heads of a family. Their needs for information would seem to be thus more significant than those of other women. This is, however, the group that shows the least interest in radio. Moreover, radio management should see to it that these teenagers get more interested in their programs. This lack of keen interest from teenagers could be due to the fact that they have a more significant access to television. Women with lower incomes and those from the regions have the lowest rates of access to radio programs. These results tally with the low rate of radios owned by women. The results show a positive link between radio ownership rates and the percentage of women who listen to radio everyday. Very few female listeners (5%) contacted radio stations to take part in a program. This participation is somewhat easier for women who have access to telephone. However, the costs of communication could be a deterrent considering the low incomes of the population." (Executive summary)
more