"The study revealed important coverage by Project ‘Radio SIDA’ of the targeted populations. 89% of the population that was studied declared having heard about AIDS on the radio. Radio is clearly the most important source of information for both urban and rural populations. Given that 68% of the
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population also knew that the broadcasts were produced by ALT, it can be concluded that a large part of their knowledge about HIV originated from Project ‘Radio SIDA’. Knowledge about AIDS was impressive, and 75% of the population could quote blood and sexual relations as ways of transmitting HIV/AIDS, and 77% could quote both fidelity and condoms as means of prevention. More fundamentally, the Focus Group Discussions revealed that the broadcasts seem to have had considerable impact on the population’s belief in the existence of HIV/AIDS, given the characteristics of the region this is really quite a success. Project ‘Radio SIDA’ can congratulate itself for having considerably increased AIDS knowledge in the urban and rural populations of the Anosy and Androy regions after undertaking only two sub-projects that each lasted 7 months and only cost $25,000." (Executive summary)
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"Information dissemination is constrained by political sensitivity, the vulnerability of public information campaigns to manipulation, the difficulties of ensuring accurate information flow and the logistical impediments of conveying information across Darfur. For these reasons, existing initiatives
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have been confined to ‘safe’ information – largely related to humanitarian programmes – using existing community structures and word of mouth. A few efforts have been made to incorporate drama, public address systems and illustrations instead of printed information. Mass information campaigns have attempted to reach a broader audience but the methods used are in need of improvement. The major shortfalls are the lack of outreach work by NGOs, an over-reliance on dissemination through sheiks, the lack of explanation as to the long-term nature of protection work, inadequate dissemination of agreements on and principles of voluntary return, the absence of impartial and trusted internal media and a platform on which IDPs can discuss their views and concerns. With regard to safety and security, the situation remains too precarious to engage in informing IDPs on secure areas. In respect of all other categories of information, there are sizeable obstacles to dissemination but it should be possible to circumvent them. The need to do this has been recognised. Darfuris and the humanitarian community need a medium of mass communication through which pressing issues can be dealt with. Existing word of mouth methods can be improved and supported but there will be no substitute for a public platform for discussion and dissemination." (Conclusion)
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"The Uganda Nutrition and Early Childhood Development Project was one of DevComm’s first projects to demonstrate the value-added of strategic communication. The strategic communication component developed for this project included the use of formative research about values and attitudes with respe
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ct to child rearing, in order to develop and test effective messages. The communication strategy was developed in a highly participatory manner and included nurturing a team of champions for the project among policymakers, district officials, community leaders, and grassroots organizations to advocate for the project. It also included two-way communication activities developed to address the practices and behaviors that would need to be changed in order for the project to be successful, rather than merely disseminating messages based on assumptions of project benefits." (Back cover)
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"The author is the former Manager of the Centre of the Book's Community Publishing Project, and here describes the activities of this innovative new project. The Centre provides funding and technical support for new small publishers, individual writers, and writers' groups in South Africa and helps
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them to develop publishing skills." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 1015)
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"This substantial thesis – supported by a very extensive range of tables and appendices – explores voluntary reading habits in the multilingual environment of Kenya. Designed as a case study, it focuses on the social image of reading, the functions of reading, the factors impacting on reading ha
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bits, and the language use in reading among members of the ethnolinguistic Kikuyu and Luo communities in Nyeri District (Central Kenya) and Kisumu District (Western Kenya). By taking a reader-oriented perspective the study aims to add a new dimension to the discussion on the status of reading in the Kenyan context, which has thus far been mainly debated from the point of view of publishers." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2209)
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"In many countries, dedicated plans and policies have been implemented to increase and develop the book publishing sector. In these interventions, books have been recognised as unique products deserving different and exceptional interventions. The salient issues pertaining to book development includ
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e: investment in local authorship and translations; adequate copyright protection; financial assistance to the private sector through subsidies, incentives etc. in various forms; identifying the factors influencing the cost of books and developing strategies to reduce these; securing the necessary political will so that the sector is afforded priority status; human resource development. A South African policy would need to include the above issues, and specific attention would also need to be paid to those factors that would ensure the active participation of those previously marginalised." (Executive summary, page 7-8)
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"This publication contains a collection of scripts and selected radio episodes that have been produced and distributed by ABC Ulwazi in Southern Africa. The scripts focus on social and health issues, and recognize that local communities are the key drivers of their own development. Each of the progr
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ammes, only partially presented, were produced with the systematic participation of community members and with a conscious effort to ensure easy adaptation of the original English versions to local languages. They attempt to demonstrate formats that combine information and education approaches to engage the public audience in critical development issues. The scripts of the three programmes included here promote poverty eradication, gender equality, and the prevention of HIV/AIDS. Each programme was produced to influence social change for economic growth and stability." (Introduction)
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"Une presse indépendante est essentielle pour un développement économique équitable : elle contribue à donner la parole aux personnes pauvres et privées de droit. Des médias autonomes participent également à l’édification de bases solides pour une société libre et transparente. Les aut
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eurs, parmi lesquels figurent quelques Prix Nobel, comme Joseph Stiglitz, ancien économiste en chef de la Banque Mondiale et le célèbre Gabriel GarcÃa Márquez, étudient le rôle des médias comme garde-fous des secteurs publics et privés et la politique en matière de liberté de la presse. Ils jugent également les effets nuisibles que peut causer un journalisme irresponsable et contraire à l’éthique. Un ouvrage de réflexion pour les étudiants, les professeurs et les chercheurs en communication et pour ceux qui s'intéressent au pouvoir et à l'impact des médias." (Description de la maison d'édition)
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"This study examines the perceptions of journalists working for two international television news agencies about this safety policy called the ‘Joint code of practice for journalists working in conflict zones’. This policy was adopted in November 2000 by five major television companies including
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the television news agencies Reuters Television and Associated Press Television News. This study finds that the policy had significant flaws in how it was formulated and how it is communicated, implemented and reviewed. Recognising the existence of unequal relations of power and conflicting interests at play in any policy process, this study stresses that in the case of the journalist safety policy, all stakeholders should have participated in the relevant policy stages. This argument arises from researching the policy document as well as from the point of view of managers, and particularly journalists who work on dangerous assignments, either full-time or on a freelance basis for either of the two television news agencies. It finds that while journalists are not generally aware of the policy, they do practice many of its elements as well as a range of their own custom-made strategies to protect themselves. The result is to make the policy less effective than it could be." (Abstract)
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"Gegenstand der hier vorgestellten Arbeit sind Streetpapers und deren Anpassung an ihr jeweiliges Verbreitungsgebiet. Beispielhaft werden die „Trott-war“ aus Baden-Württemberg, Deutschland, und „The Big Issue Namibia“ analysiert. Die Unterschiede zwischen den beiden Streetpapers sowie zu ko
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mmerziellen Printmedien werden untersucht, unterteilt in Unterschiede bezüglich journalistischer Inhalte und struktureller Besonderheiten, und in Zusammenhang mit den Gegebenheiten im jeweiligen Verbreitungsgebiet gebracht. Im Vorfeld dieser Untersuchung wird das publizistische Phänomen der Streetpapers zusammengefasst. Länderprofile von Baden-Württemberg und Namibia sowie deren Medienlandschaften werden erstellt." (Kurzfassung)
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"A revised and updated edition of the popular How to Get Published in South Africa (1996), dealing with all the steps involved in finding the right publisher and breaking into print. The focus is on non-fiction, although there is much practical advice here for writers of all genres." (Hans M. Zell,
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Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2517)
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"South Africa's Muslim community like all its other religious minority communities has been proactive in preserving its religious identity through the formation of a number of institutions. Over the past three centuries the community has occupied itself in not only erecting mosques and building coll
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eges for Islamic instruction as a way of publicly reflecting the community's religious and cultural identity, but it has also been involved in the preparation of religious texts that assisted in providing more detailed information about its identity. The production of religious literature has however been largely the preserve of a few talented and inspired individuals in the community, over more than two centuries. This paper concerns itself with the production of the 'Muslim book' in South Africa during the 20th century, focussing on the contribution of a number of specific individuals. It thus provides a background sketch of the development of the production of the 'Muslim book,' and demonstrates how these theologians have made a substantial input to South African literature in general." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 1010)
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"Tsha Tsha is an entertainment-education television drama series focusing on young people and dealing with love, sexuality and relationships in a world affected by HIV/AIDS. Audience research utilised by the South African Broadcasting Corporation (SABC) showed that episodes 1-13 achieved an audience
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share of 48.1% during the first broadcast and 47.4% during the rebroadcast in the 16-24 year age group. Episodes 14-26 achieved 48.4% share. This report describes the conceptual underpinnings of Tsha Tsha and presents results of research on audience responses to the first 26 episodes. Data collection spanned the period April 2003 to May 2004." (Executive summary)
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"The three case studies in this report are examples of what can be achieved when the media are used creatively towards positive outcomes. They offer lessons from experience that will be of value to people everywhere who are interested in harnessing the power of the mass media to help in the response
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to AIDS." (Foreword)
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"The article examines the distinctive characteristics of radio broadcasting in Madagascar, a country with 200 private local stations and more than 15 regional stations of Malagasy National Radio (RNM). It takes note of the complete freedom of tone among news broadcasters, of the massive presence in
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the schedules of spoken news and of magazine programmes dealing with political affairs, and of the fact that Malagasy, the national language, is heard on air throughout almost the whole country. An outline of RNM's service and a review of the different categories of private stations illustrate the problems facing the medium. Even if RNM experiences excessive control by the State and retains a monopoly of national transmission across the country, radio is a real means of social intervention and of propaganda for the younger generation of politicians, whilst religious organizations are making a substantial contribution to the sector. All this is not without effect on the practice of local radio and could threaten all the advances made by Madagascar in freedom of expression and free choice of listening." (Abstract)
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