"By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief--and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and f
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ast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions. This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups." (Publisher description)
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"With more than 500 new apps entering the market every day, what does it take to build a successful digital product? You can greatly reduce your risk of failure with design sprints, a process that enables your team to prototype and test a digital product idea within a week. This practical guide show
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s you exactly what a design sprint involves and how you can incorporate the process into your organization. Design sprints not only let you test digital product ideas before you pour too many resources into a project, they also help everyone get on board — whether they're team members, decision makers, or potential users. You'll know within days whether a particular product idea is worth pursuing." (Publisher description)
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"This is a hands-on reference guide for media development practitioners. It is based on principles and practices of design research that have been long used by the private sector, and grounded in the experience Reboot has gathered in designing and implementing international development projects arou
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nd the world. This guide was born out of a collaboration between Reboot and Internews, through its Center for Innovation and Learning, and its Pakistan Country Office. Together, we sought to understand the complexity of the information ecosystem in the Federally Administered Tribal Areas (FATA) region of Pakistan. Our ultimate goal was to design contextually appropriate programs that improved access to information by communities in this region." (Page 4)
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"Design is an iterative process and design thinking is present in each stage of the journey from client brief to finished work. Different solutions can be produced for any given brief and these can differ widely in levels of creativity, practicality and budget. This book aims to present an overview
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of the design thinking involved at each stage of the design process: the methods used by designers to generate and refine creative ideas, the key considerations that help shape them and the feedback and review elements that allow design teams to learn from each job and contribute to future commissions. Through detailed studies of contemporary work and analysis of the basic theories, we examine how a designer can generate and resolve ideas to produce creative solutions that best meet the stated aims of a brief." (Introduction)
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