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66
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Inspiring Practice
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Key Guidance
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Advocacy & Empowerment: Planning & Implementation
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Advocacy Campaigns
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Advocacy
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Campaigning: Planning & Implementation
12
Advocacy & Empowerment: Monitoring & Evaluation
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Media Advocacy, Media Activism
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Campaigning
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Digital Activism, Cyber Advocacy
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Advocacy & Empowerment: Youth
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Health Campaigns: Planning & Implementation
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Theories of Change
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Advocacy & Empowerment: Experiences
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Lobbying
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Nonprofit Public Relations & Marketing
2
Nonprofit Public Relations: Design & Implementation
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Sustainable Development Goals (SDG)
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Good Practice Examples
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Media Law & Regulation
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Project Design, Project Planning
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Advocacy & Empowerment: Children
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Advocacy & Empowerment: Chronically ill People
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Advocacy & Empowerment: Ethnic Minorities
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Social Movements: Communication Strategies & Practices
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Authoritarian Regimes, Dictatorships
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Campaign Strategies
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Campaigning: Evaluation, Monitoring, Impact Assessment
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Campaigning: Message Design
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Digital Media Campaigns
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Event Marketing & Communication
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Public Awareness Campaigns
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Communication Rights
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Freedom of Expression
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NGOs & Civil Society Organizations: Communication Strategies & Practices
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Online Marketing, Online Public Relations
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Strategic Communication Planning
1
Religion and Justice / Peace / Reconciliation
1
Messages, Message Design, Message Analysis
1
Theatre for Development
1
Collective Memory: Violent Conflicts & Wars
1
Communication for Social Change
1
Data
1
Online Fundraising
1
Environmental Communication: Planning & Implementation
1
Social Norms
1
Developing Position Papers & Drawing up Recommendations
1
Strategies
1
Health Communication
1
Food, Food Security, Nutrition
1
Health Campaigns: Concepts & Strategies
1
HIV / AIDS Communication
1
Polio Communication
1
Vaccination Campaigns & Vaccine Hesitancy
1
United Nations (UN)
1
UNICEF
1
Safety of Journalists, Safety Risks of Media Workers
1
Interpersonal Communication, Interpersonal Relations
1
Media & Communication Policies
1
Constitutions
1
Transitional Justice
1
Strategic Alliances, Strategic Partnerships
1
Democratization
1
Public Interest
1
Shrinking Spaces for Civil Society & Political Actors
1
Opinion Leaders, Politicians, Decision Makers, Elites
1
Science Communication & Research Dissemination
1
Resilience
1
Social Change
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Social Justice
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Infographics & Data Visualization
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Language
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Advocacy in restricted spaces: A toolkit for civil society organizations
Key Guidance
Inspiring Practice
Lifeline Fund for Embattled CSOs;Freedom House (2020), 46 pp.
"There are many valuable resources on how to conduct advocacy that provide a detailed, step-by-step approach. These approaches include best practices for identifying stakeholders, developing a message, or planning a timeline. We will not go deeply into these topics, but we do want to provide an intr
...
Conseils pratiques: Les étapes d’un plaidoyer efficace
EuroMed Rights (2020), 13 pp.
Media Advocacy Toolkit
USAID (2020), 62 pp.
"You are about to embark on a journey of discovery. Within this toolkit you will find explanations, tips, examples from Sri Lanka and the world — everything you need to upgrade and enhance your own advocacy campaigns. The content has been adapted from a variety of sources, to illustrate best pract
...
Developing an advocacy campaign
Project on Middle East and Democracy (POMED) (2020), 4 pp.
"Developing and executing a successful advocacy campaign is not always an easy task. Advocacy goals can be hard to quantify and may require a large base of supporters and a relatively long timeframe. But a well developed, flexible advocacy strategy can help you anticipate obstacles and respond more
...
Influencing for Impact Guide: How to Deliver Effective Influencing Strategies
Key Guidance
Oxford: Oxfam (2020), 80 pp.
"This guide is designed to support civil society organisations, Oxfam teams and partners to develop and deliver ‘influencing strategies’ for social justice that tackle the structural causes of poverty, inequality and environmental crisis - influencing strategies that will shift unequal and unjus
...
Le guide pratique de plaidoyer pour les jeunes
Antananarivo (Madagascar): Observatoire des jeunes citoyens engagés pour une gouvernance plus inclusive, efficace et apaisée (OBS-MADA);MSIS Tatao;Programme des Nations Unies pour le Développement (PNUD);Ministère de la Jeunesse et des Sports (MJS) (2020), 34 pp.
Advocacy Capacity Toolbox for Resilience
Partners for Resilience (2020), 28 pp.
Youth Advocacy Guide
UNICEF (2019), 49 pp.
"The Youth Advocacy Guide has been developed by people of varying ages, with different lived experiences, and a passion for change. It was created through an extensive consultative process, which brought together the voices of young people from various parts of Africa. This guide will take you throu
...
Recommended Practices for Science Communication with Policy Makers
Washington, DC: American University, School of Public Affairs (SPA) (2019), 22 pp.
"This guide grows out of the research project “Evidence-based Science Communication with Policymakers” conducted by the four authors and sponsored by the National Academy of Sciences and the Rita Allen Foundation. In order to write these recommendations, we spent over a year studying science com
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Advocacy Action Guide: A Toolkit for Strategic Policy Advocacy Campaigns
Consumers International (2019), 116 pp.
"The guide covers a broad range of topics – from identifying clear policies objectives to concluding a campaign. It has been designed to provide both an overview of a policy advocacy campaign, as well as more specific information and tools on key elements. Depending on your needs and resources, yo
...
NOhep Advocacy Toolkit
NOhep Movement (2019), 80 pp.
"To support national advocacy efforts, we’ve created a toolkit for patient organisations, NGOs and individuals working in the field of viral hepatitis. It will equip supporters with the information and knowledge to get their decision-makers to take this problem seriously and push them to act to me
...
Politically Smart Advocacy: A Guide to Effective Civil Society Advocacy for Sustainable Development
Key Guidance
Washington, DC: Pact (2018), 42 pp.
"This guidebook helps Pact field staff and core partners strengthen the capacity of local partners engaged in advocacy efforts. It discusses a wide variety of options for communities to advocate on their own behalf. It was written for the advocate who is passionate about a particular cause or issue,
...
Advocating together for the SDGs: How civil society and business are joining voices to change policy, attitudes and practices
HARVARD Kennedy School (2018), 43 pp.
Roads to Influence: A Practical Toolkit to Increase Safety for Journalists Through Advocacy in Somalia/Somaliland
International Media Support (IMS);Fojo Media Institute (2017), 20 pp.
"The overall approach to advocacy in this toolkit is generic, but the toolkit focuses on increasing safety for journalists in Somalia/Somaliland. The order of the different steps follows a logical sequence. However, do keep in mind that advocacy is not necessarily a linear process. Advocacy rarely f
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Fulfilling the promises: A practical guide for UN advocacy to promote implementation of the 2030 agenda
United Nations Development Group (UNDG) (2017), 36 pp.
Advocacy Guide for Civil Society on Constitution Reform
Policy and Legal Advocacy Centre (PLAC) (2016), 71 pp.
Public Health Media Advocacy Action Guide: Elements of a Media Advocacy Campaign
Global Health Advocacy Incubator (2016), 56 pp.
"Changing public health policy is one of the most effective ways to improve public health on a population-wide scale. As part of the advocacy campaign to move a public health issue onto the policy agenda and through the policy making process, a strategic and well executed media advocacy campaign is
...
Cluster Nutrition Guide du Plaidoyer
UNICEF (2016), 35 pp.
The Advocacy Strategy Framework: A Tool for Articulating an Advocacy Theory of Change
Center for Evaluation Innovation (2015), 14 pp.
"This brief offers a simple one-page tool for thinking about the theories of change that underlie public policy advocacy strategies. It first presents the tool and then offers six questions that advocates, and funders working with advocates, can work through to better articulate their theories of ch
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Techniques de plaidoyer et de lobbying: Un guide pour les actuers etatiques et non etatiques
Kinshasa: Konrad-Adenauer-Stiftung (KAS) (2015), 52 pp.
