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Fachlexikon Öffentlichkeitsarbeit: Von Abonnementzeitung bis Zusatznutzen

Frankfurt am Main: Gemeinschaftswerk der Evangelischen Publizistik (GEP) (1997), 191 pp.
"Der erste Teil des Lexikon erklärt die Fachterminologie von Public Relations und Öffentlichkeitsarbeit. Im zweiten Teil beschreiben Planungshilfen die Vorbereitung und Durchführung von PR-Kampagnen, Werbemaßnahmen und Pressekonferenzen, systematisieren das Spendenmarketing, die Medienbelegung u ... more

Leitfaden für die Pressearbeit: Anregungen, Beispiele, Checklisten

München: Deutscher Taschenbuch Verlag (dtv) (1993), x, 233 pp.

Public Relations: The Malaysian Experience

Kuala Lumpur: Institut Perhubungan Raya Malaysia (Institute of Public Relations) (1986), 259 pp.
"A compilation of articles by Malaysian academicians and public relations professionals from the public and private sectors, intended both as a text and as a survey for the interested layman. In two parts: the first deals with public relations in several types of business, in government and in some ... more

La Teologia della Pubblicistica

Roma: Edizioni Paoline (1970), 221 pp.
"L'auteur défend l'idée que les relations publiques ne peuvent se désintéresser du tiers-monde si elles entendent, en vue de leur développement, participer aux grand mouvements de la civilisation — Il expose les dimensions du problème et émet des suggestions quant aux modalités d'applicati ... more
"Commentaires sur le titre insistant sur les relations publiques internes." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 1227, topic code 9)
"The International Public Relations Association, which held a meeting on 22nd and 23rd May 1961 in Venice, adopted a Code of Conduct for 225 members from 21 countries — The second World Congress of Public Relations brought together 700 P.R. agents from 41 countries, including the young nations — ... more
"Compte rendu in extenso de la 42e session des semaines sociales de France (Nancy, 1955) — Ensemble des interventions sur les techniques de diffusion envisagées au point de vue psychologique, économique, politique, culturel, éducatif, juridique, moral et religieux." (Jean-Marie Van Bol, Abdelfa ... more