"Der erste Teil des Lexikon erklärt die Fachterminologie von Public Relations und Öffentlichkeitsarbeit. Im zweiten Teil beschreiben Planungshilfen die Vorbereitung und Durchführung von PR-Kampagnen, Werbemaßnahmen und Pressekonferenzen, systematisieren das Spendenmarketing, die Medienbelegung u
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nd die Produktion von Werbemitteln." (commbox)
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"A compilation of articles by Malaysian academicians and public relations professionals from the public and private sectors, intended both as a text and as a survey for the interested layman. In two parts: the first deals with public relations in several types of business, in government and in some
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of its more general aspects; the second contains a history of the Institute, its goals, code, membership, and other specific features." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 1595)
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"L'auteur défend l'idée que les relations publiques ne peuvent se désintéresser du tiers-monde si elles entendent, en vue de leur développement, participer aux grand mouvements de la civilisation — Il expose les dimensions du problème et émet des suggestions quant aux modalités d'applicati
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on." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 1727, topic code 9)
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"Commentaires sur le titre insistant sur les relations publiques internes." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 1227, topic code 9)
"The International Public Relations Association, which held a meeting on 22nd and 23rd May 1961 in Venice, adopted a Code of Conduct for 225 members from 21 countries — The second World Congress of Public Relations brought together 700 P.R. agents from 41 countries, including the young nations —
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Cooperation between the young and the older nations — Comments on articles from the Code." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 347, topic code 9)
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"Compte rendu in extenso de la 42e session des semaines sociales de France (Nancy, 1955) — Ensemble des interventions sur les techniques de diffusion envisagées au point de vue psychologique, économique, politique, culturel, éducatif, juridique, moral et religieux." (Jean-Marie Van Bol, Abdelfa
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ttah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 2252, topic code 10, 20, 30, 40)
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