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Language
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Journals
Output Type
PR-Kampagnen
Konstanz: UVK (2011), 278 pp.
"Das vorliegende Buch vermittelt Grundlagenwissen über PR-Kampagnen und erklärt am Beispiel von Case Studies, wie man erfolgreiche Kampagnen plant, durchführt und bewertet. Es gliedert sich in die drei Teile Theorie, Praxis und Ausblick. Nach drei Beiträgen zu grundlegenden Fragen von Kampagnen
...
Relaciones públicas: Reflexiones y desafíos
Santiago de Chile: Universidad del Pacífico, Facultad de Comunicaciones (2010), 115 pp.
Prensa y comunicación: Relaciones informativas responsables
Buenos Aires: La Crujía (2010), 207 pp.
Public Relations Research in Africa
African Communication Research (St. Augustine University Mwanza), volume 2, issue 3 (2009), pp. 351-473
Global Public Relations: Spanning Borders, Spanning Cultures
Abingdon: Routledge (2009), xviii, 310 pp.
Key Concepts in Public Relations
London: Sage (2009), xii, 253 pp.
"Key Concepts in Public Relations provides a comprehensive, easy-to-use overview to the field; covers over 150 central concepts in PR; paves the way for students to tackle primary texts; grounds students in both practice and theory." (Publisher description)
Public Relations: Ein Handbuch
Konstanz: UVK (2008), 634 pp.
Reflexiones sobre el management de la comunicacíón
Buenos Aires: La Crujía (2008), 149 pp.
Public Relations Handbook
Dhaka: Management and Resources Development Initiative (MRDI) (2007), 57 pp.
"This PR Handbook has been designed to provide professionals handling public relations and communication activities of corporate houses with a practical and readily useable guide to initiate a public relations program. Numbers of professional tips and issues have been extracted from various professi
...
99 Tipps für wirksame Medienpräsenz
Key Guidance
Berlin: Cornelsen (2006), 189 pp.
"Nicht nur große Unternehmen gelangen heute in die Medien, sondern Lokalpresse und regionale Sender bieten breite Auftrittschancen. Mit souverän geführten Interviews lassen sich der Bekanntheitsgrad eines Unternehmens oder einer Organisation erhöhen und das Image verbessern. Dieses Buch zeigt, w
...
Presse und Öffentlichkeitsarbeit: Ein Handbuch
Konstanz: UVK (2005), 730 pp.
Assessoria de imprensa: Como fazer
São Paulo: Summus Editorial, 2nd ed. (2003), 154 pp.
Handling the Media
Civicus (2003), 34 pp.
Producing Your Own Media: Toolkit
Johannesburg: Civicus (2002), 74 pp.
Strategien erfolgreicher Kommunikation: Lehr- und Handbuch
München: Oldenbourg (2000), 608 pp.
"Das Buch befasst sich mit den Vorraussetzungen der Wirksamkeit von Kommunikation, die auf Einstellungs- und Verhaltensänderung ausgerichtet ist. Im Mittelpunkt stehen Überzeugungsstrategien, die bedeutsam für die Vermittlung von Kommunikationsinhalten über Massenmedien sind, insbesondere im Rah
...
Kommunikationsmanagement: Marketing-Kommunikation vom Briefing bis zur Realisation
Stuttgart: Schäffer-Poeschel, 3rd revised and compl. ed. (1999), 916 pp.
Interne Kommunikation
Berlin: Cornelsen (1999), 175 pp.
