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"This book reveals the true impact of stories on our lives and how stories can create feelings of hope, take away psychological distress and even stimulate the immune system. It contains over 90 short stories, and allows readers to understand the patterns storytellers use to captivate attention and ... more
"Beginning with wonderful tips and advice about the art and presentation of storytelling, this is a complete resource about how to build a storytelling career. Storytellers come to their careers centered on the stories they love and soon realize that in order to make a living at what they love, they ... more
"Eine Geschichte zu erzählen ist grundsätzlich etwas Einfaches, das alle kennen und mit dem sich starke Gefühle hervorrufen und Erkenntnisse herbeiführen lassen. Komplizierter ist die Arbeit mit Geschichten im Rahmen der Tätigkeit von Organisationen, wenn damit zu Reflektionen angeregt, Gemeins ... more
"The act of telling a story is a deceptively simple and familiar process, a way to evoke powerful emotions and insights. By contrast, working with stories in organisational settings – to aid reflection, build communities, transfer practical lear-ning or capitalize experiences – is more complicat ... more
"As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, there is still a conspicuous lack of critical insight as to how and why storytelling can make a difference. For most companies, storytelling remains an abstract concept, at best res ... more
"[This book] is meant to be a resource for writers and designers and those who must work with us and who may want to talk intelligently with us at some point. This is not a book of rules that, if slavishly followed, will guarantee success. You’ll see that just about every time I try to lay down so ... more
"This book contains 50 stories, all of which have been specifically chosen to help you deal with the difficult and complex process of change. Some of the stories have been lent by other authors, some are my own creation, some were developed by participants during storytelling workshops and some have ... more
"This book tells how four busy executives, each coming from a different background, each with a very different perspective, were surprised to find themselves converge on the idea of narrative as an extraordinarily valuable lens for understanding and managing organizations in the 21st century. It ref ... more
"In his successful Creative Storytelling, Jack Zipes showed how storytelling is a rich and powerful tool for self-expression and for building children's imaginations. In Speaking Out, this master storyteller goes further, speaking out against rote learning and testing and for the positive force with ... more
"Popular films and television series tell stories in an entertaining, easily comprehensible fashion. They seem simple, yet often the audience must keep track of several characters, multiple plot lines, motifs, and thematic meanings. Television viewers often face the additional challenge of frequent ... more
"In fact this paperback is about narration and about text in whatever form: spoken, written or printed. Or even better, this book is about the importance of narrative art. It therefore invests all kinds of storytelling, not only the person-to-person oral tradition, but also the mediated forms of sto ... more