"Viele Wissenschaftlerinnen und Wissenschaftler üben im Umgang mit den Medien Zurückhaltung, sei es, weil sie unsicher sind oder weil sie die Chancen erfolgreicher Medienarbeit unterschätzen. Ihnen vermittelt dieses Buch das »Handwerk« des Umgangs mit Presse, Radio, Fernsehen und Internet. Zur
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Vorbereitung auf Interviews werden alle Schritte, vom ersten Kontakt mit dem Journalisten bis zur Evaluation, vorgestellt. Praktische Übungen zu Atmung, Stimme und Haltung ergänzen diese Tipps; Checklisten helfen bei der Vor- und Nachbereitung. Die Berichte von Redakteuren über ihre Erfahrungen und Wünsche bei der Zusammenarbeit mit Wissenschaftlern runden diese Informationen ab. Das Autorenteam wendet sich an Wissenschaftlerinnen und Wissenschaftler aller Disziplinen, die ihren Kontakt mit den Medien aktiv und zielgerichtet gestalten möchten." (Verlagsbeschreibung)
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"In the words of a South African researcher, the media can help research become linked to policy processes by “getting you into the kitchen, being part of the soup-making”. This paper explores the roles the media play and looks at the linkages between policy, research and media. It considers som
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e of the dilemmas faced, and the options and approaches available when a research programme, institute or researcher is constructing a media strategy. It lays out some of the main steps in developing a strategy. This paper is complemented by Working with the Media: A guide for researchers, which includes practical guidance and tips for engagement with the media. In this paper the term ‘policy’ includes policy formulation, implementation and evaluation and is not restricted to that of government but includes international organisations, bilateral agencies, non-governmental organisations (NGOs), the private sector and others. The media is taken to include community, local, national and international forms of radio, print, television and online services." (Introduction)
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"This manual aims to help researchers enhance their communication skills and encourages them to think about the potential audiences for and beneficiaries of their research at the inception of every project. The manual highlights principles and procedures that have proven successful in presenting res
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earch results to peers, colleagues, the media, policymakers, and interest groups. It includes guidelines for targeting and reaching selected audiences as well as exercises for applying those guidelines. It invites researchers, workshop participants, and other readers to use their own recent work to develop immediately useful, usable communication strategies and documents. Although this manual outlines the principles for communicating food policy research, we caution our readers to use common sense and adapt the principles to the given situation. Experience has shown us that one approach can be successful in one scenario, but another approach is needed for a different situation. There is no single formula for achieving impact, but many possibilities to succeed in influencing policymakers and opinion leaders." (Page V)
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"This DFID-funded book offers a literature review of sources that have provided insights on research dissemination both in and outside the UK. They conclude that researchers should consider the potential impact of their outputs much more carefully before producing reports. They identify organisation
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al, practical and psychological barriers to the effective dissemination of information and four explanations of how information influences policy: the 'rational' model (making information available sufficient); the limestone model (information trickles like water through porous rock); the gadfly model (information gets through because dissemination is prioritised as much as research itself); and insider model (researchers exploit links with policy-makers). While they found that non-UK researchers planned a strategy for disseminating information, the UK researchers produced lengthy outputs for a homogenised audience with little strategy for influencing. There should be more consultation between information producers and users of research on the types of outputs and strategies required for dissemination. They argue for (and give examples of) the need for dissemination plans, designing different kinds of outputs for different audiences and considering dissemination from the beginning of a project rather than the end. Their very varied case studies illustrate which dissemination strategies work in which contexts, ranging from very practical advice about translating research outputs into local languages, to more abstract principles about how dissemination can be useful if seen as a process of mutual learning. They also offer specific suggestions to contractors and DFID, as well as useful checklists of questions for researchers about planning effective dissemination, plus advantages and disadvantages of different dissemination 'pathways' (e.g. manuals, networks and briefs etc.)." (ODI website)
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"Vise à aider les auteurs à se familiariser avec l'usage courant et les règles régissant la rédaction et l'édition d'ouvrages et de revues scientifiques. Explique les problèmes qui existent dans le secteur de l'édition scientifique et universitaire en Afrique francophone, dont l'un des plus
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graves est l'absence d'un réseau formalisé de professionnels formés." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2366)
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