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Digital Monetization for Publishers: New Ways to Capture Consumer Revenue
Associated Press (AP) (2018), 20 pp.
"Newspapers have come a long way since youngsters hawked the latest edition on street corners or metal boxes collected coins from anonymous visitors sucked in by a juicy headline. Today’s publishers need to be much more savvy about distribution, getting their arms around who their customers are, w
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How Media Companies Use Data to Sign Up Digital Subscribers (and Keep Them)
Oxford: Reuters Institute for the Study of Journalism (2018), 36 pp.
"Journalist fellow Michael Leitner takes a deep dive into media organisations who already use data to efficiently acquire, engage and furthermore keep subscribers. Do we need automated paywalls, and what data do we need to use to keep readers interested? Key Insights: Dynamic paywalls are no silver
...
Guide to Audience Revenue and Engagement
Colombia Journalism School (2018), 121 pp.
"This report is intended to aid staff from news organizations and media entrepreneurs who wish to grow their revenue by deepening interactions with their audiences. It’s based on hundreds of conversations and interviews with journalists, managers, and members themselves, including newsroom fieldwo
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Motivations Behind Donors' Contributions to Crowdfunding Journalism
Mass Communication & Society, volume 18, issue 2 (2015), pp. 165-185
"Crowdfunded journalism is a new model for funding journalism in which reporters solicit micropayments from readers to finance their reporting. In the present study, we seek to identify the major motivations behind readers' donations to a pioneering crowdfunded journalism website, Spot.Us. Under the
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The Wanakonnect Pilot Project: Using Mobile Money to Create a Revenue System for Local Radio Stations in Kenya
Arcata, Calif.; Washington, DC: Internews (2012), 66 pp.
"The community radio stations participating in the pilot project offer special dedication and greeting programs that allow community members to send greetings to friends and family on air. The main objective of this pilot was to understand whether these generally underfunded radio stations could mon
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