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23
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20
Key Guidance
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Financing Media: Customer Payments, Subscription Models, User-Based Financing
16
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Audience Research in Media Assistance
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Journalism
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Malaysiakini (Online News Portal, Malaysia)
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Gazeta Wyborzca (Newspaper, Poland)
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Crowdfunding Investigations: Lessons Learned About Harnessing Audience Buy-In from Ireland, Brazil, and Portugal
Global Investigative Journalism Network (GIJN), February 14 (2024)
"Investigative journalism is expensive. Partnerships and grants can help but can also introduce conditions or stall proceedings. Could crowdfunding, where audience members donate to support an investigation, offer an alternative? “Crowdfunding serves as a crucial revenue source in investigative jo
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Deep Dive: How The Hindu Built its Subscription Business
World Association of News Publishers (WAN-IFRA), August 2 (2023)
"The Hindu Group (THG), a 143-year-old old legacy news brand, dove into subscriptions in 2019. The Hindu approached subscriptions with the mindset of revenue optimisation while being agnostic to the source." (Summary)
The Social Media Monetisation Playbook
Key Guidance
International Media Support (IMS);On.ge (2023), 46 pp.
"This playbook is designed for media managers and journalists who are looking to monetise their social media channels and diversify their income — particularly in countries where English is not the predominant language. It will provide you with practical strategies and tips for creating and moneti
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Is the Arab Audience Willing to Pay for Online News? Predictors of Their Paying Intent
Journal of Arab & Muslim Media Research, volume 16, issue 1 (2023), pp. 35-53
"This study examines to what extent Arab audiences are willing to support these strategies, and what factors influence their willingness to pay (WTP) for online news, using a survey of 530 adults. The study found most of the public is not willing to pay for online newspapers, but are willing to pay
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Digital Audience Revenue Strategies in CEE and the Global South
Oxford: Reuters Institute for the Study of Journalism (2021), 57 pp.
"This study provides encouraging evidence that digital audience revenue programmes – donation drives, crowdfundings, membership schemes or subscriptions – may be a viable option for independent media outlets operating in challenging political environments. Responses from 19 outlets operating in
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How Mission-Driven News Sites Are Betting on Reader Revenue in Latin America: News Outlets in Colombia, Brazil and Mexico Share What They’ve Learned from Building Their Membership Models in the Midst of a Pandemic
Oxford: Reuters Institute for the Study of Journalism (2021)
"For digital-first news outlets in Latin America, lessons learned from reader-funding experiments are being transformed into highly tailored membership programmes that offer a chance at a more sustainable future. Independent, mission-driven or subject-specific news sites, in particular, are leading
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Entrepreneurial News Sites as Worthy Causes? Exploring Readers’ Motivations Behind Donating to Latin American Journalism
Digital Journalism, volume 9, issue 3 (2021), pp. 364-383
"This study uses surveys with readers of entrepreneurial news startups in seven Latin American countries to examine their motivations for donating to journalism. Using the donor–organization relationship from public relations scholarship as a framework, this study showed content, independent/objec
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A Deep Dive Into Digital Subs
FIPP;CeleraOne (2021), 20 pp.
"FIPP and paywall market leaders CeleraOne have carried out a survey to gauge the global state of affairs when it comes to digital subscription offerings by leading media companies in different countries. The results gathered from 95 publishers in 11 nations – Argentina, Canada, Finland, France, G
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How to Build a Successful Subscription News Business: Lessons from Britain and Spain
Oxford: Reuters Institute for the Study of Journalism (2020), 79 pp.
"The paper explores what news companies with reader revenue models are doing through structured interviews with 26 media executives from 15 news organisations. Some of these outlets run digital subscriptions. Others have reader revenue models with a less transactional value proposition. Most of them
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Accepting the Digital Challenge: Business Models and Audience Participation in Online Native Media
Journal: Media, volume 1, issue 1 (2020), pp. 78-91
"The aim of this proposal is to present the evolution of the digital native media in Spain in order to compare their current situation with European success stories. For that purpose, we have conducted a comparative case study between three highlighted Spanish digital native news outlets and three f
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Money for nothing and content for free? Paid content, Plattformen und Zahlungsbereitschaft im digitalen Journalismus
Baden-Baden: Nomos (2020), 209 pp.
"Die vorliegende Studie stellt Nutzerinnen und Nutzer in den Mittelpunkt. Sie fragt sowohl nach den Gründen für fehlende Zahlungsbereitschaft als auch danach, warum und wofür gezahlt wird. Auch wenn die Grundtendenz einer stark ausgeprägten Gratismentalität gegenüber digitaljournalistischen In
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Membership in News & Beyond: What Media Can Learn from Other Member-Driven Movements
Austin: Knight Center for Journalism in the Americas (2019), 45 pp.
"The traditional financial models for news are dying. Could churches, environmental movements, and open source communities hold clues to its survival? We’re at a moment of profound transition and successive crisis for news. Our mission is to explore how membership models might help. A key takeaway
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Digital Pay-Meter Playbook: How Today’s News Publishers Can Use Data, Best Practices, and Test-And-Learn Tactics to Build Better Pay-Meters
Shorenstein Center on Media, Politics and Public Policy;Lenfest Institute for Journalism (2019), 35 pp.
"Our research suggests publishers should invest in capabilities to engage in constant testing and experimentation in digital — to build engagement among digital audiences and ultimately convert engaged readers into paying subscribers. For commercial and for-profit models in particular, publishers
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Money for nothing and content for free? Zahlungsbereitschaft für digitaljournalistische Inhalte
Düsseldorf: Landesanstalt für Medien NRW (2019), 42 pp.
"Die vorliegende Studie untersucht, wie etablierte Medienunternehmen und journalistische Neugründungen in Deutschland nutzerseitige Zahlungsbereitschaft für digitaljournalistische Inhalte besser identifizieren, fördern und abschöpfen können. Auf Grundlage einer für die deutsche Online-Bevölke
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Strengthening Media Systems Activity (SMS). Demand-Side Study: “Comprehensive Study of the Public’s Media Needs and Behaviors in Serbia”
Top Insights
IREX;CESID;USAID (2019), 72 pp.
"This study was specfically intended to: 1. provide comprehensive insight into the public’s media consumption patterns, and its underlying causes: a) values; b) needs and interests, particularly regarding media content; c) motivation and aspirations, with specific emphasis on buying media content;
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Suscripciones, “the new black”: Los modelos de pago emergentes (1ª parte)
Madrid: Evoca Comunicación e Imagen (2019), 37 pp.
Case Studies on Paywall Implementation: Gazeta Wyborzca and Malaysiakini
New York; Prague: Media Development Investment Fund (MDIF) (2018), 27 pp.
"When Wyborcza.pl was launched back in 2008, besides its quality, one of the best things about it was that its content was freely accessible. Once the paywall was up in 2012, the publisher had to find a way to present this content differently. According to Bregula, this was the most important task w
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Launching a Paywall: What You and Your Team Need to Know
Key Guidance
New York; Prague: Media Development Investment Fund (MDIF) (2018), 39 pp.
Digital Monetization for Publishers: New Ways to Capture Consumer Revenue
Associated Press (AP) (2018), 20 pp.
"Newspapers have come a long way since youngsters hawked the latest edition on street corners or metal boxes collected coins from anonymous visitors sucked in by a juicy headline. Today’s publishers need to be much more savvy about distribution, getting their arms around who their customers are, w
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How Media Companies Use Data to Sign Up Digital Subscribers (and Keep Them)
Oxford: Reuters Institute for the Study of Journalism (2018), 36 pp.
"Journalist fellow Michael Leitner takes a deep dive into media organisations who already use data to efficiently acquire, engage and furthermore keep subscribers. Do we need automated paywalls, and what data do we need to use to keep readers interested? Key Insights: Dynamic paywalls are no silver
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