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The Radio Station: Broadcasting, Podcasting, and Streaming
Key Guides
New York; London: Routledge, 10th ed. (2018), xxiii, 458 pp.
"This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how
...
Media Programming: Strategies and Practices
Boston: Thomson Wadsworth, 8th ed. (2009), xiii, 466 pp.
"Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, in
...
Radio-Strategie
Key Guides
Konstanz: UVK (2007), 211 pp.
"Viele Medienberater haben in den vergangenen Jahren »Erfolgsstrategien« für Radioprogramme verkauft. Alle diese Strategien haben eines gemeinsam: In einigen Märkten funktionieren sie, in anderen scheitern sie kläglich. Jens-Uwe Meyer zeigt, dass es kein Patentrezept gibt, das ein Programm zum
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Gêneros radiofônicos: Os formatos e os programas em áudio
São Paulo: Paulinas (2003), 158 pp.
"O rádio, pelas suas caracterí adentramento, intimidade (fala ao indivíduo), regionalismo, imediatismo, mobilidade, acessibilidade, custo barato, função social e comunitária, continua sendo um poderoso meio de comunicação de massa. O autor faz uma reflexão sobre o rádio, sua estrutura, ló
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El discurso y la programación radiofónica
La Paz: ERBOL; Universidad Católica Boliviana (2001), 111 pp.
Radio Programming: Tactics and Strategy
Boston et al.: Focal Press (1996), xiv, 191 pp.
"A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment.Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact imp
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Programming for TV, Radio and Cable
London: Focal Press (1994), xiv, 258 pp.
"Programming TV, Radio, and Cable provides an in-depth look at the roles and responsibilities of television, radio and cable programmers.You will discover how programmers come up with ideas, how those ideas are developed into programming, how the show ideas are pitched to thebuyer, how the program s
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Formatradio - ein Erfolgskonzept? Ursprung und Umsetzung am Beispiel Radio FFH
Berlin: Vistas (1993), 110 pp.
La radio por dentro y por fuera
Quito: CIESPAL (1980), 443 pp.
"Mientras la prensa es mediata, la radio es inmediata. Puede estar al pie de la noticia en cualquier momento y podemos recibir su mensaje casi sin limitaciones, porque el transistor y las baterías no nos obligan a depender de la energía eléctrica. Lo anterior nos hace pensar que la radio requiere
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