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Media Development: An Evaluation of Five Capacity-Strengthening Projects
London: BBC Media Action (2015), 60 pp.
"BBC Media Action has been involved in media development since it was founded in 1999. Over the years, we have designed and deployed a broad range of evaluation approaches and methodologies to assess the impact of and learn from our work. This has generated much internal discussion: Are we measuring
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Tensions, Challenges and Issues in Evaluating Communication for Development: Findings from Recent Research and Strategies for Sustainable Outcomes
Nordicom Review, volume 36, issue Special Issue (2015), pp. 25-39
"The complexity of development and social change and growing tensions between dominant results-based and emerging learning and improvement-based approaches to evaluating development interventions have created major challenges for the evaluation of communication for development (C4D). Drawing on our
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Community Radio Continuous Improvement Toolkit
Key Guides
New Delhi; Hyderabad: Commonwealth Educational Media Centre for Asia (CEMCA); UNESCO Chair on Community Media, University of Hyderabad, version 2.0 (2014), vii, 64 pp.
Provides indicators of performance along 9 parameters: 1. Content Generation and Programming; 2. Policies and Guidelines; 3. Volunteers; 4. Technology: Access and Management; 5. On-Air Standards of Broadcasting; 6. Governance; 7. Feedback and Grievances; 8. Content Sharing and Networking; 9. Revenue
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Content Analysis: Measuring the Success of Journalism Capacity Building
Bonn: Deutsche Welle DW Akademie (2014), 8 pp.
"In this paper we describe how quality in reporting could be measured through content analysis. We show that this approach, although somewhat technical, is feasible. It can help projects to become better and more successful. As a suggestion for practitioners in media development we present three opt
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A Literature Review on Health Communication Campaign Evaluation with Regard to the Prevention and Control of Communicable Diseases in Europe
Stockholm: European Centre for Disease Prevention and Control (ECDC) (2014), iv, 79 pp.
"The purpose of this review is to contribute to the evidence base on health communication evaluation research in order to aid public health professionals and researchers in the development of future evaluation strategies. The review is divided into two sections. In the first section the focus is on
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Media Freedom Indices: What They Tell Us - and What They Don't. A Practical Guidebook
Bonn: Deutsche Welle DW Akademie (2014), 67 pp.
"This guidebook aims to give the reader an overview of the existing international media freedom measures and how they can be used. By introducing the methodology and pointing out the strengths and weaknesses, it allows the readers to better understand, judge and thus critically reflect the indices
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Evaluating Health Communication Interventions
In: Strategies for Developing Global Health Programs
New York et al.: Peter Lang (2014), pp. 352-367
"This thesis explores how the impacts of Australian media assistance on social change and governance can be most effectively evaluated and understood. It is based on a three-stage research design, using predominantly qualitative research methods. In doing so it contributes in-depth insights into the
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Evaluating the Impacts of Media Assistance: Problems and Principles
Global Media Journal - German Edition, volume 4, issue 2 (2014), 21 pp.
"This paper suggests that the problem of impact evaluation of media assistance is understood to be more than a simple issue of methods, and outlines three underlying tensions and challenges that stifle implementation of effective practices in media assistance evaluation. First, there are serious con
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A Participatory Framework for Researching and Evaluating Communication for Development and Social Change
In: The Handbook of Development Communication and Social Change
Chichester: Wiley Blackwell (2014), pp. 298-320
"This chapter first discusses evaluation of communication for development in relation to ideas around participation and social change, before presenting the framework for evaluating communication for development and social change, and the key principles that underpin it. It then describes some of th
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Assessing the Impact of TMF on the Tanzanian Media: A Practical Approach
Global Media Journal - German Edition, volume 4, issue 2 (2014), 11 pp.
"The Tanzania Media Fund (TMF) supports individual journalists and media institutions to produce quality public interest and investigative journalism content that better informs the public, contributes to debate and thereby increases public demand for greater accountability in Tanzania. TMF has used
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Systematic Review of the Effectiveness of Mass Media Interventions for Child Survival in Low- and Middle-Income Countries
Journal of Health Communication, volume 19, issue suppl. 1 (2014), pp. 190-215
"Through a systematic review of the literature, this article summarizes and evaluates evidence for the effectiveness of mass media interventions for child survival. To be included, studies had to describe a mass media intervention; address a child survival health topic; present quantitative data fro
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Results-Oriented Evaluations: Their Uses, Their Limits and How They Are Driving Implementers‘ Coping Strategies
Global Media Journal - German Edition, volume 4, issue 2 (2014), 19 pp.
"A results-oriented culture of performance and service has been enforced since the 1990s in the EU. Evaluation systems have been a powerful catalyst in driving the transition from media support to media development and in making the latter more independent from broadcasters and donors. In recent yea
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The Political and Ideological Dimension of the Measurement of Freedom of Information: Assessing the Interplay Between Neoliberalism and the Freedom of the Press Index
International Communication Gazette, volume 76, issue 6 (2014), pp. 505-527
"By illustrating the rise of neoliberalism as a case in point, the study hypothesises a neoliberal influence on the measurement of freedom of information. To test such assumption, the work describes three ideal typical models of freedom of information – the liberal, egalitarian and neoliberal mode
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Measuring Impact: The Art, Science and Mystery of Nonprofit News
Washington, DC: American University, School of Communcation (2013), 22 pp.
"This report seeks to answer the two-pronged question, “What is ‘impact,’ and how can it be measured consistently across nonprofit newsrooms?” A review of recent, relevant literature and our informal conversations with experts in the field reveal growing ambitions toward the goal of developi
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Deepening Engagement for Lasting Impact: A Framework for Measuring Media Performance & Results
Learning for Action (2013), 53 pp.
"The guide has been formatted to be useful to people at all levels of familiarity with media evaluation. The next section begins by presenting a core framework: four “building blocks” that distill a diverse set of evaluation frameworks into a straightforward process you can use to plan a new mea
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Evaluating Communication for Development: A Framework for Social Change
Deep Insights
New York: Routledge (2013), xvi, 189 pp.
"Evaluating Communication for Development presents a comprehensive framework for evaluating communication for development (C4D). This framework combines the latest thinking from a number of fields in new ways. It critiques dominant instrumental, accountability-based approaches to development and eva
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