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Measuring Impact: The Art, Science and Mystery of Nonprofit News
Washington, DC: American University, School of Communcation (2013), 22 pp.
"This report seeks to answer the two-pronged question, “What is ‘impact,’ and how can it be measured consistently across nonprofit newsrooms?” A review of recent, relevant literature and our informal conversations with experts in the field reveal growing ambitions toward the goal of developi
...
Participatory Evaluation of Information Projects, Products and Services for Organisational Learning and Impact
Wageningen: Centre for Agricultural and Rural Cooperation (CTA) (2013), 56 pp.
"This book has been written largely as a result of the success of the Smart Toolkit for Evaluating Information Projects, Products and Services (2010) and in response to suggestions made by stakeholders to produce a compact primer. For many, the Smart Toolkit represents a major work that, despite its
...
Building indicators in media assistance: Four ways evaluation reports present "change"
Shanghai; Brisbane: ICA Regional Conference: Communication and Social Transformation, 8-10 November 2013; Queensland University of Technology (2013), 15 pp.
"This paper draws on some preliminary findings from a comparative thematic analysis of 47 evaluation documents of media assistance programs. The aim of this analysis is to identify trends in impact evaluation practice in the media assistance field, as well as the strengths and weaknesses of differen
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Public Communication Campaigns
Thousand Oaks et al.: Sage, 4th ed. (2013), xiii, 376 pp.
"In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun
...
Evaluating Communication for Development: A Framework for Social Change
Deep Insights
New York: Routledge (2013), xvi, 189 pp.
"Evaluating Communication for Development presents a comprehensive framework for evaluating communication for development (C4D). This framework combines the latest thinking from a number of fields in new ways. It critiques dominant instrumental, accountability-based approaches to development and eva
...
Freedom of Expression, Media and Digital Communications: A Practical Guide
Key Guides
EPRD Policy & Development; European Commission (2012), 39 pp.
"The European Commission has begun to integrate a political economy (PE) approach throughout the project cycle. This guide tailors the political economy approach to the media development sector specifically. Using a political economy media matrix (PEMM) as its basis, it explains how to integrate the
...
Adapting Concepts of Media Freedom to a Changing Media Environment: Incorporating New Media and Citizen Journalism Into the Freedom of the Press Index
ESSACHESS: Journal for Communication Studies, volume 5, issue 1 (2012), pp. 13-22
"The present article discusses how the new categoryof “citizen journalist” fits into the overall media environment and how the Freedom House Freedom of the Press methodology has been changed to incorporate this category." (Abstract)
"BBC Media Action has made strengthening the evidence base of reports, data sets, and analysis about the role of media and communication in democratic development a priority. Yet, the extent to which different donor organizations, foundations, think tanks, practitioners, and academics utilize resear
...
Gender-Sensitive Indicators for Media: Framework of Indicators to Gauge Sensitivity in Media Operations and Content
Paris: UNESCO (2012), 183 pp.
"The gender-sensitive indicators for media (GSIM) is a non-prescriptive set of indicators, designed particularly for media of all forms. However it bears much relevance and usefulness to citizens' media groups advocating for gender equality, other non-governmental organizations, media associations,
...
Cluster Evaluation Report: UNDEF-Funded Media-Related Projects
United Nations Democracy Fund (UNDEF); Transtec (2012), 40 pp.
"This report is the cluster evaluation of 12 UNDEF-supported projects related to the media. It concerns projects that either focused on media capacity building or included a significant element of work with the media. The projects were implemented between 2007 and 2011; they lasted between 12 and 24
...
Content Analysis: Can Shared Indicators Improve Monitoring and Evaluation?
Washington, DC: Center for International Media Assistance (CIMA) (2012), 24 pp.
Towards a framework of sustainability indicators for ‘communication for development and social change’ projects
International Communication Gazette, volume 74, issue 2 (2012), pp. 99-123
"This article presents an overview of the emergence of sustainability themes in communication for development and argues that there is an urgent need for a framework of sustainability indicators for communication for development and social change projects around the world. It fills a crucial gap in
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"Behavior Change Communication (BCC) interventions have become an integral part of many HIV prevention programs. Monitoring and evaluation is expected to be included in the design of any BCC interventions from the beginning on. However, the know-how on how to demonstrate results and impacts of such
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Media Assistance M&E and Democratization Measurement Characteristics in USAID Program Reporting Documents
Columbia, Mo.: University of Missouri–Columbia, Master Thesis (2012), vi, 139 pp.
"This case study of USAID media assistance program reporting documents (n=68) looks at specific monitoring and evaluation characteristics as reported over a 20-year period and how reporting documents make the link to democratization. The analysis found that although M&E activity has improved as repo
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A Pilot Study for GFMD’s Media Development Toolkit: Testing Standards, Strengthening Professionalism. An Assessment of Ghana’s Media Landscape
Washington, DC: Center for International Media Assistance (CIMA); IREX; Global Forum for Media Development (GFMD) (2012), 49 pp.
"The study did not aim to carry out new surveys or collect information that was not already publicly available. Since the toolkit is aimed at providing media development organizations with a tool to assess media landscapes without having to carry out extensive new research, the Ghana study worked on
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Measuring Press Freedom and Media Sector Performance: How Social Media Have Affected the Media Sustainability Index
ESSACHESS: Journal for Communication Studies, volume 5, issue 1 (2012), pp. 29-43
"The present text explains how the Media Sustanability Index has refined its instrument and procedures to better capture the impact of social media." (Abstract)
Impact: A Practical Guide to Evaluating Community Information Projects
Miami: Knight Foundation (2011), 37 pp.
"This guide will take you through the essential steps for designing an evaluation of your community information project. These steps explain what to do and consider at different stages of the evaluation process: 1. Describe your project and identify your target audience. 2. Identify the evaluation
...
A Resource Guide to Public Diplomacy Evaluation
Los Angeles: Figueroa Press (2011), 149 pp.
