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Exploring the Potential for Interactive Radio to Improve Accountability and Responsiveness to Small-Scale Farmers in Tanzania

Heather Gilberds et al.

Ottawa: Farm Radio International (2016), 36 pp.

"The research examines the possibilities of new digital technologies along with radio to facilitate adaptive management processes through rapid feedback to help ensure that agricultural development projects are farmer-centered, and meet the needs of those they intend to serve. Grounded in assessing ... Farm Radio International’s Listening Post—a methodology for collecting real-time, unfiltered feedback from farmers through a multi-channel platform linked to radio—the research highlights barriers to success and articulates lessons learned during the process of designing and implementing the model [...] The research demonstrates that linking a mobile-based crowd-sourcing tool with radio is effective at ensuring engagement from a large number of farmers. The radio stations offer a simple way to recruit participants from among the regular listeners of farmer radio programs. Also, the radio stations tend to be trusted sources of agricultural information among farmers, increasing motivation to participate. Further, the radio programs offer an easy way to close feedback loops by disseminating information about actions that stakeholders are taking in response to feedback. The Listening Post faced many of the same challenges documented by organizations utilizing similar tools—it was difficult to incentivize stakeholders to adequately respond to farmers, and competing motivations between extension officers, farmers, funders and partner organizations made it difficult to collect high-quality information that was usable and actionable. Moreover, an overarching focus on developing and implementing the technology and engaging a large number of farmers at the exclusion of other factors meant that many of the processes and mechanisms for effectively using the data collected and for responding to what farmers were saying weren’t fully developed. Despite these issues, there is significant evidence that the Listening Post model holds potential to act as a conduit for civic action if the correct stakeholders are engaged from the outset, if mechanisms for analyzing and disseminating relevant data from the platform to partners, local stakeholders and farmers is further refined, and if stakeholders ensure farmers can effectively use the technology." (Executive summary) more

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African Rural Radio Program Analysis (ARRPA): Final Report

Farm Radio International (2016), 106 pp.

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Rural Communication Services for Family Farming: Contributions, Evidence and Perspectives

Rome: FAO (2016), x, 52 pp.

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Desarrollo territorial, innovación y comunicación rural: Hacia un enfoque integrado en apoyo a la agricultura familiar

Brasilia: FAO (2016), ix, 80 pp.

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The Impact of Vernacular Radio Farming Programmes on Small Scale Farmers in Manyonyi Village, Kakamega County: A Case of 'One Acre Fund'

Grace Lieta Wanda

Nairobi: University of Nairobi, Master Thesis (2016), xi, 93 pp.

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Food Security and Nutrition Media Training Workshop

Sheril Hendrix, Suresh Babu, Noor-Lisa Aberman, Chimala Hamilton

Pretoria; Washington: University of Pretoria, Institute for Food Nutrition and Well-being;Michigan State University;International Food Policy Research Institute;Food Security Policy Innovation Lab (FSP) (2016), 32 pp.

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Edutainment TV for Disseminating Information About Agriculture

Evelyne Kiptot, Steven Franzel, Cara Nora, Anne-Marie Steyn

Global Forum for Rural Advisory Services (GFRAS);World Agroforestry Centre (2016), 4 pp.

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Shamba Shape Up Series 6 - Kenya: Knowledge, Attitude and Practices Survey Report

The Media Company (2016), 48 pp.

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Communication at FAO

FAO (2016), 16 pp.

"FAO communication in numbers: Over 1.5 million followers on its social media networks. More than 100 000 articles published every year in the media, containing information or statements by FAO experts. Every month millions of users access fao.org to read news or find information. Every year more th ... more

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Planning Communication for Agricultural Disaster Risk Management: A Field Guide

Maria Protz et al.

Rome: FAO (2015), vi, 104 pp.

"Reducing risk and increasing resilience to natural disasters and climate change requires access to knowledge, information and the active participation of vulnerable population. Planning Communication for Agricultural Disaster Risk Management (ADRM) is a field guide to orient ADRM teams and concerne ... more

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Embracing Web 2.0 and Social Media: A Life-Changing Pathway for Agricultural Development Actors

Clare Pedrick

Wageningen: Technical Centre for Agricultural and Rural Cooperation (CTA) (2015), 61 pp.

"Featuring a range of examples from ACP countries, this booklet includes testimonies on how Web 2.0 and social media have contributed to policy dialogue and advocacy (Chapter 1), value chain development (Chapter 2) and provision of information services (Chapter 3). The booklet features 18 stories co ... more

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Farmer Participation in Radio Campaigns for Technology Adoption: Lessons from AFFRI’s Hybrid Maize Campaign in Mangochi, Malawi

Levi Zeleza Manda, Janina Wozniak

Journal of Development and Communication Studies, volume 4, issue 1 (2015), pp. 1-17

"This ethnographic study used focus group discussions to investigate and gather ideographical information about why statistics from the Nankumba region of Mangochi in Malawi, where, from 2008 to 2010, Farm Radio International implemented the African Farm Radio Research Initiative (AFRRI) - a meticul ... more

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Participatory Visual Research with Subsistence Farmers in Papua New Guinea

Katja Mikhailovich, Barbara Pamphilon, Barbara Chambers

Development in Practice, volume 25, issue 7 (2015), pp. 997-1010

"This article discusses the trial of visual research methods in a socio-economic research and development project with women subsistence farmers and their families in two regions of Papua New Guinea. It reports on the benefits and challenges of three visual research methods (drawing, participatory p ... more

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Edutainment TV for Disseminating Information About Agriculture

International Center for Tropical Agriculture (CIAT) (2015), 2 pp.

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Videos That Speak for Themselves: When Non-Extensionists Show Agricultural Videos to Large Audiences

Jeffery Bentley, Paul Van Mele, Florent Okry, Espérance Zossou

Development in Practice, volume 24, issue 7 (2014), pp. 921-929

"In 2008, an NGO showed videos about rice to farmers in 19 villages in Benin. A study in 2013 showed that farmers remembered the videos, even after five years had passed. In most of the villages at least some farmers experimented with rice farming or with new technology after the video screenings, w ... more

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Communication for Rural Development: Guidelines for Planning and Project Formulation
Key Guidance

Rome: FAO (2014), 55 pp.

"Communication for Development (ComDev) is a participatory approach that integrates community media, low-cost ICTs, mobile phones and other communication tools to facilitate access to information, knowledge sharing and social dialogue. Well-planned and managed ComDev activities are crucial to ensure ... more

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Farming for the Future: Communication Efforts to Advance Family Farming

Linda Austin

Rome: FAO (2014), ix, 57 pp.

"This document has been prepared to inspire reflection about the role of communication in advancing family farming. It includes an analysis of examples of ComDev approaches applied to smallholder farming and rural development and the issues that they encompass: food security, natural resource manage ... more