"Many countries are now reporting data which indicate high access to immunization services (good BCG, DPT1, and 0PV1 rates) but lower complete coverage, due to dropouts. Dropouts reflect a problem in one or both of two areas: service barriers (such as missed opportunities to vaccinate); and consumer
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barriers (such as lack of correct information, fear of side effects, or competing belief systems). In other countries immunization program mangers are discovering that it is more difficult to achieve and maintain the final ten percent or 20 percent of coverage than it was to achieve the initial 60 percent or even 80 percent. In each of these cases communication has a role to play. Communication offers practical strategies for reducing both service and consumer barriers to complete coverage and for sustaining appropriate immunization behavior among these groups over the long term." (Abstract)
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"The book examines the history and evolution of communication for development, as well as prospects for the future. Introductory comments are extended into two chapters which are conceptual and general. The first expands the description of the roles communication has been required to play in develop
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ment programmes. The second, admitting that the majority of development projects fail, looks for explanations. Parts Two and Three review in substantial detail the place of communication in agriculture and in nutrition. As well as presenting a detailed history of attempts to affect agricultural practice and nutritional practice through information programmes, they are an argument for a particular approach to communication for development. They do not assume that information is valuable; they start with an examination of evidence for the possibility of using information to affect particular agricultural or nutritional behaviours. The way in which non-conventional (non-media based) programmes have tried to provide such information is described. Comparison across programmes stimulates the presentation of a list of problems with designing and implementing information programmes in conventional ways. This then serves as a framework for analysing the potential and realized contributions of media-based programmes. At their best, it is argued, media-based programmes do help resolve the problem of organizing, maintaining and paying for the necessary corps of field staff. Implications are drawn for practice, and prescriptions drawn up for doing information for development well. Critical elements are: financial and managerial feasibility; responsiveness; message development; integration with other institutions; support in the process of change; patience; political attractiveness. Implications for media-based and face-to-face programmes are drawn." (https://www.cabdirect.org)
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"Ce document de Heli Perrett concerne les activités de communication qui ont pour but d'encourager la participation des bénéficiaires à un projet et de faire en sorte que son exécution se déroule comme prévu et que ses objectifs de développement soient atteints. Il décrit les types de probl
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èmes que présentent les projets d'assainissement et que la planification de la communication peut aider à résoudre ou à éviter ainsi que les divers types de techniques d'information, de motivation ou d'éducation qui peuvent être appliqués." (Preface)
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"The term “communication support” as used in this note refers to information, motivation and education (IME) activities which are specifically designed to encourage the participation of intended beneficiaries in a project and to improve the project’s impact on development. It is related to, bu
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t not identical with health education (it is broader and more concerned with changing practices), marketing (It usually uses different strategies) and public relations (communication support is more concerned with two—way communications). Communication support activities are likely to solve, or help to avoid, several kinds of problems in low—cost sanitation programs, including: low interest in improving sanitation; dissatisfaction with the technology options selected; difficulties wlth self—help contributions; poor use of latrines; abuse of the facilities provided; and poor maintenance of latrines. Among important considerations in designing communication support activities for low—cost sanitation programs is the need to keep the plan simple and costs down. Timing has to be carefully worked out in relation to the construction schedule, and care taken that the impact is rapid. The strategy building blocks out of which a communication package is usually constructed include one or more of the following: field workers, media, materials, volunteers and models of latrines. The final nature of the combination and exactly how each is used will be situation—specific." (Summary)
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"Analyse du contenu des 14 enquêtes et émissions, à incidences sanitaires, menées par la radio Nigérienne — Etude des réactions du public." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 380, topic code 263)