"This book is a revision of the original Making Health Communication Programs Work, first printed in 1989, which the Office of Cancer Communications (OCC, now the Office of Communications) of the National Cancer Institute (NCI) developed to guide communication program planning. During the 25 years t
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hat NCI has been involved in health communication, ongoing evaluation of our communication programs has affirmed the value of using specific communication strategies to promote health and prevent disease. Research and practice continue to expand our understanding of the principles, theories, and techniques that provide a sound foundation for successful health communication programs. The purpose of this revision is to update communication planning guidelines to account for the advances in knowledge and technology that have occurred during the past decade." (Preface)
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"The following questions will be examined: Which methods of communication (mass communication, Internet, personal communication) promise effective communication with smokers? Which messages (contents) promise effective communication with smokers? Which multipliers promise effective communication wit
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h smokers? Which settings promise effective communication with smokers? What communication problems arise in motivating smokers to stop smoking? Is it necessary to differentiate between target sub-groups when addressing smokers? Finally, after discussing the results presented, conclusions are drawn in Chapter 5 with respect to the effectiveness of communication measures and the requirements to be taken into account, particularly as regards mass media communication. Chapter 6 gives a complete review of the literature used. In conclusion, the Annex describes in detail the most important studies considered in this report." (Introduction, page 13)
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"Harnessed to its full potential, basic e-mail and Internet facilities can serve as a powerful tool in the prevention of HIV/AIDS. In South-East Asia, UNAIDS has coordinated an infoDev project, a global grant programme funded and managed by the World Bank to promote innovative projects on the use of
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information technologies with a special emphasis on the needs of the poor in developing countries." (Back cover)
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"This case study shares recommendations and details the lessons learned during a communications project to improve media reporting on tuberculosis (TB) in Zambia. Project partners Relay and the health research consortium TARGETS, brought together journalists and TB researchers in Zambia to explore s
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tigma around tuberculosis and to explore areas of potential conflict and collaboration. Health researchers then acted as expert advisors to journalists who produced a series of national newspaper articles and radio programmes on both national and community radio. The case study describes the partnership between Relay and TARGETS and includes several useful recommendations for organisations interested in undertaking similar projects to report research." (Panos website)
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"The Johns Hopkins University Population Communication Services (JHU/PCS) project has been the Office of Population’s leading project for communication and behavior change since 1982. Now working under its fourth cooperative agreement* with USAID, JHU/PCS and its subcontractors provide technical a
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nd financial support for communication projects in all stages of design, implementation, and assessment, including audience identification, message design, determination of appropriate media mix, materials development, and program evaluation. Previous versions of the PCS project (i.e., those carried out under the first three PCS projects) emphasized production of and training for the development of posters, brochures, flip charts, and other materials for providers and facilities materials which were largely lacking at that time. The earlier projects also pioneered the use of mass media, music, and drama for family planning and health promotion. The design of the current PCS project recognizes the importance of community mobilization and interpersonal communication and counseling (IPC/C), and incorporates all three elements in a three-pronged strategy wherever possible. In addition to these planned additional areas of responsibility, PCS IV has become increasingly involved in functional areas that were not anticipated when it was awarded in 1995. These include child survival (including polio eradication), prevention of human immunodeficiency virus/acquired immune deficiency syndrome (HIV/AIDS), environmental health, and—representing the most obvious departure from the project’s traditional orientation—democracy and governance. PCS has assumed responsibility for virtually all of these unanticipated new tasks in response to field support–funded requests from USAID Missions. Indeed, the field support–driven nature of the PCS project is one of its central characteristics. At present, approximately 80 percent of PCS funds are derived from Mission field support funds—a substantial portion of which (approximately 30 percent) has been provided to address communication needs in the areas beyond family planning/reproductive health noted above. The evaluation presented herein was designed to assess JHU/PCS performance in meeting the objectives set forth in the current cooperative agreement, as well as to examine the project’s effectiveness in responding to these new and unforeseen challenges. The evaluation team was asked to review the tools and methodology that JHU/PCS and its partners apply to these tasks, as well as the communication science that underlies PCS’s strategic approach." (Executive summary)
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