"This practical workshop manual forms part of a five day course run by the Health and Media Partnership. The workshop aimed to teach reporters how to report on HIV/AIDS, TB and malaria in ways that contribute to the prevention and control of these diseases and positively influence the attitudes and
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behaviours of community members and decision makers." (www.comminit.com, September 11,2006)
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"To develop communication capacity specifically around adverse events following immunisation (AEFI), the UNICEF Regional Office for South Asia (ROSA) and the WHO Regional Office for South-East Asia (SEARO) organized a joint regional workshop "Strategic Communication: Building Trust and Responding to
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Adverse Events Following Immunisation in South Asia", in New Delhi from 9 to 10 August 2004. This working paper synthesises the presentations and debates from the workshop." (Foreword)
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"This toolkit is a collection of participatory exercises for use in sensitisation of media persons involved in HIV/AIDS coverage. It can also be integrated with the existing curriculum of schools of journalism and mass communication. The toolkit has been developed keeping in view the needs of journa
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lists working in remote areas having limited access to experts and resources related to HIV/AIDS. Content of the toolkit has been derived from the research on vernacular media in three [Indian] states keeping in view the impact of media reports on stigma and discrimination related to HIV/AIDS. It is expected that the workshops conducted according to the toolkit will lead to a better understanding and sensitivity towards issues related to HIV/AIDS stigma and discrimination. Although the toolkit is structured for conducting a "One Day Workshop", the user may customise the content and timing of the workshop as per the local requirements." (Introduction to the toolkit)
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A companion facilitator's manual to the "Spot on Malaria" guide (2005) for conducting an five-day hands-on workshop.
"Tsha Tsha is an entertainment-education television drama series focusing on young people and dealing with love, sexuality and relationships in a world affected by HIV/AIDS. Audience research utilised by the South African Broadcasting Corporation (SABC) showed that episodes 1-13 achieved an audience
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share of 48.1% during the first broadcast and 47.4% during the rebroadcast in the 16-24 year age group. Episodes 14-26 achieved 48.4% share. This report describes the conceptual underpinnings of Tsha Tsha and presents results of research on audience responses to the first 26 episodes. Data collection spanned the period April 2003 to May 2004." (Executive summary)
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"The three case studies in this report are examples of what can be achieved when the media are used creatively towards positive outcomes. They offer lessons from experience that will be of value to people everywhere who are interested in harnessing the power of the mass media to help in the response
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to AIDS." (Foreword)
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"The report has two parts. The first, devoted to outbreak experience, describes the special case of outbreaks and the many difficult challenges they present for communicators. It also summarizes presentations during the consultation that looked at recent outbreaks in terms of what they have to say a
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bout effective communication and the consequences of certain errors. The second part translates these experiences into best practices for communication during an outbreak. Contents are organized around five essential practices for effective outbreak communication identified during the consultation: build trust, announce early, be transparent, respect public concerns, and plan in advance." (Page 3)
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"The work in this report and that found in the International Woman’s Media Foundation / Africa Woman’s Media Centre report, Deadline for Health (2004), provide us with the only insight into malaria reporting in African contexts. Both are baseline studies made prior to journalists training interv
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entions and draw similar conclusions about the priority placed on HIV/AIDS reporting to the detriment of malaria coverage. This report goes beyond the work of the IWMF / AWMC to include the perspectives of malaria professionals and an examination of the rhetorical devices used in malaria reporting. This report outlines the results of a survey of a sample of journalists, chief editors, managing directors of major media houses and experts involved in malaria control in Kenya and the Gambia in 2005. A qualitative study of six months of newspaper reporting in three main papers in Kenya was also undertaken and the results discussed in relation to the survey results. The survey found that media professionals recognise malaria as an important health topic worthy of media attention. The majority of Gambian journalists, chief editors and MDs ranked malaria first followed by HIV/AIDS. In Kenya media personnel selected HIV/AIDS as the health issue that deserved most media coverage followed by malaria. Media people in both countries stated that HIV/AIDS dominates reporting and that malaria deserves more attention than it currently received. Issues such as maternal child health and TB received a relatively low rating in comparison. There is strong media commitment to malaria reporting as shown by the survey, however stories and programmes on the subject are usually the product of a journalists own interest, rather than a concerted effort on the part of editors and reporters. Malaria stories compete for space and time with the other issues of the day. No media houses have designated health desks, specialised health reporters or supportive editorial policy. Documented evidence of editorial guidelines was found for only one media house in Kenya." (Executive summary)
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"Research on the effect of suicide stories in the media on suicide in the real world has been marked by much debate and inconsistent findings. Recent narrative reviews have suggested that research based on nonfictional models is more apt to uncover imitative effects than research based on fictional
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models. There is, however, substantial variation in media effects within the research restricted to nonfictional accounts of suicide. The present analysis provides some explanations of the variation in findings in the work on nonfictional media. Logistic regression techniques applied to 419 findings from 55 studies determined that: (1) studies measuring the presence of either an entertainment or political celebrity were 5.27 times more likely to find a copycat effect, (2) studies focusing on stories that stressed negative definitions of suicide were 99% less likely to report a copycat effect, (3) research based on television stories (which receive less coverage than print stories) were 79% less likely to find a copycat effect, and (4) studies focusing on female suicide were 4.89 times more likely to report a copycat effect than other studies. The full logistic regression model correctly classified 77.3% of the findings from the 55 studies. Methodological differences among studies are associated with discrepancies in their results." (Abstract)
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"This article describes the evaluation of the HIV/AIDS communication aspect of the multi media Soul City health promotion intervention in South Africa. The intervention consists of a television and radio drama and print material. The evaluation was multifaceted with a before and after national surve
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y and a national qualitative study. In the before and after survey change was measured and then multiple regression analysis was performed to assess the variables associated with the change. The qualitative study consisted of focus group discussions, which were analysed thematically. The studies show that there are numerous instances of community change and how the change is mediated at the community level. The studies also describe the change at a number of levels of the described behaviour change model for individuals." (Abstract)
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"Developing an efficient library service for print-disabled people is extremely important, because there are significantly fewer books available commercially in accessible formats compared to what is published in print for the general public. The need to build collections in alternative formats and
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make them available for readers who are unable to browse shelves makes it necessary to develop special services. These guidelines were developed with input from many people from all over the world, including those who use libraries for the blind, work in them, or have a professional interest in the success of these libraries. The Standing Committee of the IFLA Libraries for the Blind Section wishes to acknowledge and thank all those who contributed." (Preface)
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"The Uganda Nutrition and Early Childhood Development Project was one of DevComm’s first projects to demonstrate the value-added of strategic communication. The strategic communication component developed for this project included the use of formative research about values and attitudes with respe
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ct to child rearing, in order to develop and test effective messages. The communication strategy was developed in a highly participatory manner and included nurturing a team of champions for the project among policymakers, district officials, community leaders, and grassroots organizations to advocate for the project. It also included two-way communication activities developed to address the practices and behaviors that would need to be changed in order for the project to be successful, rather than merely disseminating messages based on assumptions of project benefits." (Back cover)
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"Entre jóvenes. Comunicación y VIH desarrolla estrategias para jóvenes preocupados por dos derechos que les son propios: el derecho a la comunicación y el derecho a la salud. Entre jóvenes. Comunicación y VIH es el resultado del desafÃo de abrir espacios y construir redes que fortalezcan la p
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articipación de los jóvenes en sus comunidades, promoviendo el ejercicio del derecho y el libre acceso a la información y la libertad de expresión. Es un proyecto pensado para los jóvenes y construido con jóvenes. Entre jóvenes. Comunicación y VIH se propone en todas sus instancias, tanto en los talleres presenciales, en el sitio web, como en este libro, capacitar y promover la participación de los jóvenes." (Prólogo)
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