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"This publication is intended to serve as a guide to journalists in different media segments on preventive, risk, and crisis communication. Although the focus is on a potential future influenza pandemic in Latin America arising from avian flu, the pages that follow set forth concepts and tools to as ... more
"This manual provides a methodology for trainers and media support organizations interested in providing courses on the coverage of avian influenza. It also provides a sample three-day training course agenda, complete with suggested lectures, discussion topics, exercises, suggested reading, field tr ... more
"Vor dem Hintergrund, dass immer mehr Menschen das Internet nutzen, hat die Bundeszentrale für gesundheitliche Aufklärung (BZgA) im Jahr 2001 mit www.drugcom.de ein Internetportal zur Drogen- und Suchtprävention etabliert. Vom Sommer 2001 bis zum Jahresende 2006 haben etwa 3000 junge Menschen per ... more
"This is intended to be a "practical" book. It is filled with examples and case studies that illustrate ways that carefully planned and implemented communication interventions have produced positive results. It is also filled with ideas from people who have experienced the challenges of communicatin ... more
"Visual anthropology has proved to offer fruitful methods of research and representation to applied projects of social intervention. Through a series of case studies based on applied visual anthropological work in a range of contexts (health and medicine, tourism and heritage, social development, co ... more
"Written by researchers concerned with disability issues and supplemented with photography from the mother of a disabled child, this sensitive collaboration is a unique expression of the fullness of human experience, with all its joy, pain, and confusion. Some of the key questions addressed are What ... more
"This workplan focuses on those areas where advocacy, communication and social mobilization (ACSM) has most to offer and where ACSM strategies can be most effectively concentrated to help address four key challenges to TB control at country level: improving case detection and treatment adherence; co ... more
"This toolkit and associated material, including the CD-ROM provided, introduce you to Forum Theatre as a tool for HIV and AIDS education. The toolkit has been written with special consideration for youth groups and amateur theatre groups in English-speaking Africa who wish to address HIV- and AIDS- ... more
"This manual presents a series of recommended guidelines for broadcasters for the use of language and terminology when referencing persons with disabilities in broadcast news. It has been developed on the basis of previous research conducted on behalf of Canada’s private broadcasters by the Canadi ... more
"[...] This publication, Writing for Our Lives, documents best practices from the Maisha Yetu project, whose defining feature has been continuous in-house mentoring and training on health care reporting in six African media houses over a two-year period. The uninterrupted presence of journalist-trai ... more

Health Communication

Boston, MA: Springer (2006), vii, 212 pp.
"[This publication] reviews basic theory and concepts underlying the health communication field; offers real-world strategies for designing, implementing, and evaluating programs; provides up-to-date coverage of print, broadcast, digital, and interactive health media. Case examples illustrate what w ... more
"HIV/AIDS program managers and PLHIV are the most aware of and most affected by the HIV/AIDS epidemic, and have a unique sensitivity to how HIV/AIDS is depicted in the media. The purposes of the surveys were to: 1. Document the perceptions of PLHIV and HIV/AIDS program managers on news media coverag ... more
"Die Beiträge dieses Bandes thematisieren Fragen der HIV/Aids-Prävention in Afrika - dem nach wie vor am stärksten von der Pandemie betroffenen Kontinent. Im Zentrum jeglicher Präventionsarbeit steht die Wissensvermittlung mit dem Ziel, Menschen durch Aufklärung und entsprechende Informationen ... more