"The media has a crucial role to play in any HIV and AIDS program and is a central actor in disseminating accurate information as well as shaping community attitudes towards those most affected. Over the past two years, the media has played an active role in “destigmatizing” the virus and helpin
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g to reduce discrimination against those affected. To prevent a resurgence in HIV infection, the media’s partnership with government ministries and agencies now needs to be strengthened. We must ensure that recent lessons are not forgotten, especially among the hundreds of thousands of young people entering the workforce each year." (Foreword)
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"Internews Network, a U.S.-based organization that for more than two decades has trained journalists around the world, in 2002 received funding from the United States Agency for International Development to launch a project in Africa to help media improve their coverage of the HIV/AIDS epidemic. Cal
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led “Local Voices,” the project expanded to Ethiopia in 2005 and India in 2006. In 2004, Internews Europe started a similar project in the Mekong region of Southeast Asia, “Turnaround Time,” with funds from the United Kingdom’s Department for International Development. That project evolved to do trainings in Cambodia, Thailand, Laos, and Vietnam. This report evaluates Local Voices and Turnaround Time and aims to help strengthen the continuing training programs [...] Both projects had a similar, overarching goal: To increase the quality and quantity of HIV/AIDS coverage, improving the environment for prevention, treatment and care. Although we have no way of assessing whether the projects had an impact on a societal level, over 1000 journalists went through carefully designed workshops, subsequently printing or broadcasting more than 5600 HIV/AIDS-related stories that Internews mentors often helped produce. Journalists clearly benefited from the trainings at each site, and many praised the program for fundamentally altering how they approach their jobs." (Executive summary)
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"Soul Buddyz, an initiative of the Soul City Institute for Health and Development Communication (IHDC), in partnership with the South African Broadcasting Corporation (SABC), is a multi-media intervention targeting children aged 8 to 14 in South Africa. The intervention is focused on the promotion o
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f children’s wellbeing through the provision of health information and skills to lead healthy lives, especially those which relate to HIV and AIDS and sexuality. Components of the intervention include a television drama, Soul Buddyz Television; a radio intervention, Soul Buddyz Radio consisting of drama, and interactive talk between children and adults; and a Lifeskills Booklet for Grade 7. In addition, there is a face-to-face intervention Soul Buddyz Clubs, implemented in primary schools in collaboration with the Department of Education. A reality television programme, Buddyz on the Move which showcases Soul Buddyz Club activities. Complementary materials and messaging for parents and care-givers of children are also part of the intervention. This report presents an independent evaluation of Soul Buddyz conducted in 2006. Interviews were conducted with a sample of 1500 children aged 8-15 across the country, in a nationally representative sample [...] Some 82% of children in the 8-15 age group reported having watched Soul Buddyz TV. Some 63% reported having watched Buddyz on the Move. Soul Buddyz radio achieved lower reach with 32% of children in the 8-15 year age group reporting having listened to the programme on radio, although this is still substantial, given that fewer children listen to radio. Around 45% of children have heard of Soul Buddyz Clubs, while 6% of children reported ever being members. The Grade 7 Lifeskills Booklet, designed to be a user-friendly information and activity resource for Grade 7 learners in South Africa, was reportedly used by close 50% of children in the target age group. Soul Buddyz appears to appeal to both boys and girls with no significant differences in reach. Reach of Soul Buddyz is good in both rural and urban areas, but higher among urban children." (Executive summary)
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"This book records the communication journey that began in 2002 through important innovations aimed at including segregated and marginalised populations, as well as a very successful mass media campaign featuring cine star Amitabh Bachchan. An important lesson learnt was that for any public health c
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ommunication to be successful, it had to be data driven. At the same time, it was essential for the initiative to generate data to demonstrate its effectiveness. Communication which was once regarded a 'soft science' has now evolved to the extent that it can generate data that is verifiable and drives the intervention further." (Back cover)
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"Jóvenes con discapacidad de tres países de América Latina debaten sobre cuándo y de qué manera retratan su realidad los medios de comunicación, especialmente en el caso de la televisión. Las opiniones documentadas dan pistas sobre cómo se construye una disociación en el ámbito discapacida
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d y adolescencia, por lo menos en la pequeña pantalla." (Resumen ejecutivo)
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"Die Autorinnen dieses Fachhefts liefern zunächst einen historischen Abriss zur Geschichte des Drogenfilms und stellen im Anschluss daran 20 Kinoproduktionen (aus den Jahren 1995 bis 2005) vor, bei denen Drogen, Drogensucht und Drogenhandel zentraler Bestandteil der Haupthandlung sind beziehungswei
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se den Motor für die Haupthandlung bilden. Wichtige Voraussetzung für die Auswahl war zudem die Verfügbarkeit der Filme in Videotheken oder Stadtbibliotheken. Zu den ausgewählten Filmen gehören u.a.: Jim Carroll, Trainspotting, Gridlock’d, Clockers, Dealer, Traffic, Blow, Grasgeflüster, Lammbock, Maria voll der Gnade, Knallhart, Candy, Walk the Line, Human Traffic sowie Groove - 130 bpm. Bei der Besprechung der Filme werden sowohl inhaltliche und thematische Aspekte als auch zentrale filmische Mittel berücksichtigt. Inhaltliche Aspekte sind u.a. die Funktionen, die Drogen im Leben der Protagonisten übernehmen, die dargestellten Auswirkungen und Wirkungsweisen der Drogen sowie Motive, Verlauf der Abhängigkeit, gegebenenfalls Ausstieg, oder aber Drogenkonsum als selbst gewählter Lebensstil. Zentrale Frage ist dabei, welche Bilder die jeweiligen Filme zum Thema „illegale Drogen“ entwerfen und welche Grundhaltung gegenüber Drogen den Produktionen vorzugsweise entnommen werden kann. Da Drogenfilme vor allem dann ein präventives Potenzial entwickeln und Änderungen in Einstellungen und Verhalten anstoßen können, wenn sie in begleitende Aktionen (Diskussionen, Gespräche, handlungsorientierte Angebote) eingebunden werden, geben die Autorinnen abschließend Anregungen und praktische Tipps zur Nachbearbeitung von Spielfilmen zum Thema „illegale Drogen“. Hierzu haben sie sieben Filme für unterschiedliche Zielgruppen ausgewählt: Jim Carroll, Traffic, Groove, Grasgeflüster, Maria voll der Gnade, Candy und Knallhart." (https://bzga.de)
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"This manual is intended to help you train non-governmental organizations working in HIV-related fields and People Living with HIV (PLHIV) Networks on how to work effectively with the media. The manual is based on Internews Network’s Local Voices Training Curriculum that was developed by the Kenya
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Local Voices Program in 2003-2005. This curriculum has also been implemented and adjusted where appropriate by the Internews Local Voices Programs in Nigeria, Ethiopia and India. The manual consists of a five day step-by-step training agenda. It is possible to modify this program for a four-day training by slightly shortening all the sessions. A workshop based on this training model that is shorter than four days would not be as effective, because there are several issues being addressed in the different modules that can’t be left out, as they all relate to one another. It works well to start the workshop on a Monday and end it on a Thursday or Friday. Local Voices workshops accommodate about ten participants per training. The training modules are practical and aimed at getting participants to apply their newly acquired skills during the workshop. Participants are required to organize an actual media event for the last day of their training. This event allows participants to gain real life experience organizing a media event. It also serves as an opportunity for participants to interact socially and to develop relationships with participating journalists so they can begin trusting each other and working together to produce accurate and compelling coverage." (Introduction)
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"This manual is, firstly, about Interviewing (Section Two). This is the art and skill of getting the information you need from someone. Information may be facts – perhaps those needed to register a new client - or you might want to go further, looking perhaps for an understanding of the new contac
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t’s emotional situation. The second half of the manual is about Counselling (Section Three), which is the art and skill of helping someone to make their own good choices. Guidance is a word for a similar process, when people offer informal ideas and solutions to others, as advice concerning the life challenges they are facing. But this manual uses the word counselling. It suggests finding solutions together, rather than one person offering solutions and the other person accepting them." (Page 3)
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"Achieving and maintaining the goals of the President’s Malaria Initiative (PMI) and of national malaria programs depend on correct and consistent use of insecticide-treated nets (ITNs), acceptance of indoor residual spraying (IRS), and adherence to treatment and prevention therapies. Past malaria
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control programs have taught us the importance of communication and community participation to attain sustainable shifts in the behaviors of individuals and communities around malaria treatment and prevention. The new resources and myriad new partners available for malaria programs now provide an opportunity to fully address the underlying behaviors related to malaria prevention and treatment in the design and operation of programs." (Introduction)
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"Visual anthropology has proved to offer fruitful methods of research and representation to applied projects of social intervention. Through a series of case studies based on applied visual anthropological work in a range of contexts (health and medicine, tourism and heritage, social development, co
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nflict and disaster relief, community filmmaking and empowerment, and industry) this volume examines both the range contexts in which applied visual anthropology is engaged, and the methodological and theoretical issues it raises." (Publisher description)
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"This handbook is primarily intended for staff that plan, organize and supervise tuberculosis (TB) control activities at the national level. Because tackling TB requires commitment and work at all levels, this guide can also be used by TB control staff at the provincial, state, and regional levels;
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by nongovernmental organizations (NGOs) and others involved in TB control, including communications officers, epidemiologists, program supervisors, TB medical specialists, nurses, bacteriologists, statisticians, health educators, logistics officers and trainers. Health managers of refugee and displaced population camps, prisons and large private enterprises, such as factories and mines, will also find this handbook useful. Additionally, teachers in medical, nursing, laboratory and public health schools may find valuable information for training their students in effective, multi-disciplinary TB control." (About this handbook)
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"This is intended to be a "practical" book. It is filled with examples and case studies that illustrate ways that carefully planned and implemented communication interventions have produced positive results. It is also filled with ideas from people who have experienced the challenges of communicatin
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g effectively in development programs. We are indebted to them and I am pleased to provide their ideas - frequentyl in their own words - to th readers of this book, and provide web links to their works. In spinning all of these valuable resources together I have added my own insights based on almost four decades of communication and development experience in countries ranging from Guatemala to Western Samoa, with many other stops in Asia, Africa and Latin America." (Foreword)
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