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"The Gama Cuulu radio serial drama is written and produced in Zambia's Southern Province. It promotes behavior change and service use to prevent HIV transmission. The authors evaluated the effects of Gama Cuulu on intermediate outcomes (e.g., perceived norms), as well as number of sexual partners, c ... more
"Behavior Change Communication (BCC) interventions have become an integral part of many HIV prevention programs. Monitoring and evaluation is expected to be included in the design of any BCC interventions from the beginning on. However, the know-how on how to demonstrate results and impacts of such ... more
"This book traces some of the key research conducted over a ten-year period by honours, MA and PhD students who have attended the CCMS Entertainment Education / communication for participatory development course from its inception in 2002, until 2011. There has been a marked shift in the paradigm gu ... more
"Behaviour change communication is vital for increasing the enactment of particular behaviours known to promote health and growth. The techniques used to change behaviour are important for determining how successful the intervention is. In order to integrate findings from different interventions, we ... more
"This guide highlights the importance of trust and credibility for public health organisations in order to communicate effectively on immunisation. The document aims at supporting Member States in planning and implementing communication initiatives on vaccination, by presenting an overview of the ma ... more
"This one of a kind text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs. This book clearly explains core health communication principles and processes for designing ef ... more
"Significant progress has been made in regional agreements, providing a suitable frame of reference for a social approach to the care model. Although adjustments are required to harmonize domestic norms with international referents, much remains to be done for educational norms in the regions to ado ... more
"The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change. It brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wid ... more
"Guided by two overarching questions – do people want or need health news, and are they satisfied with the health news available to them – Internews used a mixed methods approach, conducting surveys, focus group discussions and in-depth interviews, as well as mining years of project data and rep ... more
"To encourage smoking cessation, persuasive messages can be used to raise smokers' risk perception. This article discusses challenges and solutions in designing a study to evaluate the effect of two different communication strategies ("gains from quitting" vs. "losses from continuing smoking") in en ... more
"Analyzes the growth and evolution of mobile telephony, including the rise of data-based services delivered to handheld devices through “apps” (applications) and other ways. Summarizing current thinking and seeking to inform the debate on the use of mobile phones to improve livelihoods, the repo ... more

Media and Global Health: From Information to Action

Washington, DC; Arcata, Calif.: Internews (2012), 12 pp.

Comparing Health Communication

In: Handbook of Comparative Communication Research
New York; London: Routledge (2012), pp. 161-182
"This review of available scholarship in international health communication reveals a curious disconnect between an abundance of material available in selected nations and regions (e.g., Australia, southern Asia, sub-Saharan Africa and the United States), on the one hand, and relatively little atten ... more
"This paper looks at the status of tuberculosis advocacy communication and social mobilization (ACSM) activities in selected national tuberculosis control programmes in the WHO African Region. The findings are from an assessment of tuberculosis ACSM activities in Ghana, Kenya, Lesotho, Malawi and So ... more

HIV/AIDS Reporting Manual

Washington, DC: Kaiser Family Foundation (2012), v, 86 pp.
"The material in this edition covers a broad range of subjects including the unique challenges of reporting on HIV/AIDS, treatment and prevention strategies, key figures in the struggle against HIV/AIDS and global efforts to finance the campaign against HIV/AIDS. The epidemic is not only a battle ag ... more