"This workbook provides an overview of the main points contained in the book 'Making Data Talk: Communicating Public Health Data to the Public, Policy Makers, and the Press', as well as practical exercises for applying the book’s concepts and communication principles to your unique situation. The
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first three chapters review basic communication concepts, from analyzing your audience to building a storyline. Chapters 4 and 5 shift the focus from conceptual to practical by introducing guidelines for presenting data, as well as the Organize, Plan, Test, and Integrate (OPT-In) framework developed by the textbook’s authors to aid in planning and executing data-related communications. Chapters 6 and 7 focus on the application of concepts and the OPT-In framework to the real world in scenarios, such as crisis situations or advocacy. The ultimate goal of this workbook—and the book 'Making Data Talk: Communicating Public Health Data to the Public, Policy Makers, and the Press'—is to help you select and communicate quantitative data in ways lay audiences can understand. You will gain the most from this workbook by reviewing its contents in concert with the book 'Making Data Talk: Communicating Public Health Data to the Public, Policy Makers, and the Press', making note of the tips and guidelines it presents, and completing the practical exercises beginning in Chapter 3 to ensure your understanding of the concepts and ability to successfully apply them." (How to use this workbook)
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"Mass and community media can unthinkingly reinforce stigmatisation and discrimination against people living with HIV and AIDS. Beyond the important question of language and image, there are those of care, respect, support, and human dignity. As one writer in this issue comments, "HIV and AIDS is no
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t about 'us' and 'them'. It is about speaking out for community, inclusion, sufficiency, tolerance and justice." (https://waccglobal.org, December 14, 2011)
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"The book gives lively and engaging insights into how and why socially sensitive story lines were taken up by different TV programmes from the late 1980s to the 2000s. Drawing on a series of case studies of medicine, health, illness and social problems including breast cancer, mental distress, sexua
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l abuse and violence it comprehensively traces the path of storylines from initial conception through to audience reception and uses contemporary examples to link practice to theory. For the first time, this book addresses production and reception processes across a range of programmes and clearly demonstrates the ways in which television fiction plays a vital and powerful role in reflecting and shaping socio-cultural attitudes." (Publisher description)
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"These Guidelines are intended to provide practical advice to media on how to promote positive, inclusive images of women and men with disabilities and stimulate a climate of non-discrimination and equal opportunity for disabled persons at all levels of the economy and society. They are intended for
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people working as editors, journalists, broadcasters, producers, programme makers and presenters. They are also relevant to people working as web editors, and on interactive multimedia products. They reflect a commitment by the International Labour Organization (ILO) and Irish Aid Partnership Programme to promote decent and productive work for women and men with disabilities through their inclusion in programmes and services to promote their employability and employment." (Introduction, page 6)
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"Objectives: to assess the challenges in reducing tuberculosis (TB) in prisons in Bolivia, Ecuador, and Paraguay and propose ways to address them through communication interventions. Methods: challenges to two central goals of TB control—early diagnosis of positive cases and successful application
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of the directly observed treatment, short course (DOTS) strategy— were examined. Data were gathered (through in-depth, structured interviews) and focus groups were conducted in the prisons that housed the largest number of male inmates in each country. Interviewees and focus group participants included program directors, administrative personnel, correctional health and security staff, and incarcerated people who were or had been under treatment for TB and had participated as “peers” in health services. Results: the findings showed a range of entrenched obstacles for adequate TB control. Stigmatizing attitudes and low knowledge about TB among inmates and key prison personnel discouraged people living in prisons from seeking diagnosis and treatment. Systemic problems in prison health services, along with squalid living conditions, lack of coordination between national TB programs and prison health systems, and insufficient allocation of resources to health prevented the provision of adequate TB prevention and care. Conclusion: in addressing the barriers to effective TB control in prison systems in Bolivia, Ecuador, and Paraguay, a participatory approach to communication is necessary." (Abstract)
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"This article analyzes the strategies and the impact of two ‘media movements’ in Latin America — the experiences of civic coalitions working on media policy reform in Uruguay, and advocacy journalism about tobacco control in Argentina — through interviewing the principle actors involved in t
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hese movements and reviewing the literature relevant to them. Media movements refer to a broad set of civic initiatives to transform media structures, practices, and content. The analysis aims to discuss the goals and tactics of civic actions to promote media democracy. The cases show a critical yet pragmatic sensitivity among progressive actors who use advocacy and legislative mechanisms to catalyze changes in media systems. The article has three implications for the study of global media democracy. First, to assess the impact of media movements, it is necessary to understand the press as a field that ‘refracts’ the influence of external forces. The successes and setbacks of media movements suggest the need to understand the conditions that make the media susceptible to civic efforts. Second, the findings bolster the case for conceptualizing the role of the state as an arena for competing interests struggling to influence media systems. Third, the state remains a crucial actor for media democracy in a globalized world. Key decisions affecting media structures and news content remain closely linked to the state." (Abstract)
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"Dans le cadre africain dit « francophone », les langues locales sont le parent pauvre de la réflexion sur la communication. Pourtant, une majorité d’Africains de ces pays ne maîtrisent pas le français. Les promoteurs (nationaux ou internationaux) de campagnes d’information et de conseil o
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nt bien été obligés de le constater sur le terrain. Ils font donc doubler leurs discours en français par des traductions improvisées ou non contrôlées en langues africaines. Avec une telle procédure, les concepts un peu délicats sont évacués et les phrases non comprises sont sautées, ou on leur substitue un remplissage quelconque. Le présent ouvrage rend compte d’une recherche menée au Cameroun septentrional avec le soutien de l’Agence nationale de recherche sur le sida et les hépatites virales. On y trouvera aussi bien les résultats d’enquêtes sur la conception et la perception du sida et du préservatif que des études sur les divers discours que tiennent les intervenants du domaine (personnels de santé, hommes d’Église, personnalités islamiques, agences spécialisées). Une attention particulière a été accordée à l’étude d’affiches, de dépliants et de films éducatifs. A titre de contribution pratique, l’ouvrage offre également un guide de communication sur le sida, le texte d’une chanson en langue peule, destinée à populariser un nom du VIH, ainsi qu’une proposition de normalisation du fulfulde véhiculaire du Cameroun." (Dos de couverture)
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"The purpose of this document is to highlight cases in which Advocacy, Communication and Social Mobilization (ACSM) interventions have contributed to a positive outcome of tuberculosis (TB) control activities directed to a range of audiences and settings. It is intended for on-the-ground stakeholder
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s who are interested in successfully integrating ACSM strategies and activities into TB control programming, as well as for decision-makers who can provide greater political and financial support for ACSM activities at the national, sub-national and international level. ACSM is a relatively new technical component within the Stop TB Strategy, but its application is increasing quickly. In recent years, many partners and countries have adopted ACSM models – notably including the engagement of communities and patients in TB care and prevention – with the purpose of expanding the reach of TB programmes in innovative and effective ways. A significant differentiator of ACSM strategies is their focus on patient and community empowerment. This element promotes the integration of community-based programming into the otherwise medical and vertical health service delivery model that has traditionally been employed by TB control programmes." (Introduction)
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"This review examines polio communication efforts in India and Pakistan between the years 2000 and 2007. It shows how epidemiological, social and behavioural data guide communication strategies that have contributed to increased levels of polio immunity, particularly among underserved and hard-to-re
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ach populations. It illustrates how evidence-based and planned communication strategies – such as sustained media campaigns, intensive community and social mobilization, interpersonal communication and political and national advocacy combined – have contributed to reducing polio incidence in these countries. Findings show that communication strategies have contributed on several levels by: mobilizing social networks and leaders; creating political will; increasing knowledge; ensuring individual and community-level demand; overcoming gender barriers and resistance to vaccination; and reaching out to the poorest and marginalized populations. The review concludes wth observations about the added value of communication strategies in polio eradication efforts and implications for global and local public health communication interventions." (Abstract)
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"This publication looks closely at cases where Germany has supported the production and broadcast of television soap operas as key components of Behavior Change Communication (BCC) in three very different countries with three very different HIV epidemics: In Kyrgyzstan, the epidemic is largely conce
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ntrated among injecting drug users (IDUs), mostly young males but some female sex workers. It is spreading rapidly and there is concern it could soon spread into the general population. Originally broadcast in 2006, "Love as a Test" aims to get across messages that HIV affects not only "them" but could easily affect you and your loved ones and there are things you can do to prevent its spread and reduce its harm. In Dominican Republic, there are extremely high rates of HIV prevalence among ethnic Haitians who live in bateyes (settlements on agricultural plantations), rural areas and urban barrios. Originally broadcast in 2007, "Amor de Batey" aims to promote the consistent and correct use of low-cost but reliable condoms and, also, to empower women, improve their health and reduce child mortality. In Côte d'Ivoire, there are high rates of HIV prevalence throughout the country but much higher rates among women than men. Contributing factors include the common practice of having multiple concurrent sexual relations and low levels of education and specific knowledge about sexual and reproductive health. Originally broadcast in 1994, "SIDA dans la Cité" has aims similar to those of "Amor de Batey." The first series proved so successful that it lead to a second series, originally broadcast in 1996-97, and then to a third, originally broadcast in 2003. All three series have proved popular throughout French-speaking West and Central Africa. This publication shows how each series was developed, provides brief synopses, summarizes the results of formal evaluations and provides informal assessments. It draws lessons and concludes that television soap operas can make significant contributions to national responses to HIV. The most successful series are based on sound research, reflect the realities of life as it is lived by their target audiences, and are developed in a professional manner that ensures they meet high standards both as entertainment and as educational tools." (Executive summary, page 5)
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"In August 2008, the BBC World Service Trust conducted a quantitative midline sentinel survey on HIV and AIDS Knowledge Attitudes and Practice (KAP) and media habits. The Trust has consistently applied a survey methodology using cross-sectional household-based surveys since 2004. The 2008 Sentinel S
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tudy total sample size is 1,368 young people aged 15-29 from six locations—Phnom Penh, Kandal, Kampong Speu, Kampong Chhnang, Battambang and Siem Reap. These provinces were selected for the sentinel surveys because they have the highest level of media consumers according to the CDHS 2005. Data was collected using face to face interviews in the Khmer language. Fieldwork was conducted in August 2008. The survey questionnaire, as in the 2007 Sentinel Study, covered a range of topics, of which this report includes: demographics; media practices; HIV and AIDS on radio and TV; exposure to the Trust’s HIV and AIDS outputs." (Executive summary, page 8)
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"Providing counseling for reporters who have witnessed some of the worst things that can happen to humanity – with no tools to handle the emotional shock – was identified as one of the most imminent and crucial needs for support to Kenyan media practitioners in the aftermath of the disputed Dece
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mber 2007 presidential election. An unprecedented wave of politically motivated violence was triggered when the Electoral Commission of Kenya declared President Mwai Kibaki winner of the presidential election. More than 1,000 Kenyans were killed and over 500,000 displaced. [...]
On this background, IMS decided to engage in a post-election violence trauma counseling project in close cooperation with the Kenya Association of Photographers, Illustrators and Designers (KAPIDE), Kenya Correspondents’ Association (KCA) and Kenya Union of Journalists (KUJ). Under the theme: 'Healing the messenger – Post-election trauma counseling for Kenyan Journalists', trauma counseling was provided for a total of 150 journalists and photographers in five different locations. The sessions were conducted by leading Kenyan psychiatrist and expert in disaster management, Dr. Sobbie Mulindi, and a rapid response team from the Kenyatta National Hospital. This booklet offers insights into the experiences the journalists went through as told by themselves during the counseling sessions. All accounts reproduced in this handbook conceal the identity of the journalists to respect wishes for anonymity and the continued feeling of trauma and sensitivity characterizing the post-election situation in Kenya. The booklet also provides guidance to recognizing and dealing with trauma as elaborated and presented by Dr. Sobbie Mulindi and his team." (Preface)
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"The Untold films bear testimony to the success of the skills development element of this Regional Programme initiative. The fact that these television dramas were developed, written, directed and produced in Botswana, Lesotho, Malawi, Mozambique, Namibia, South Africa, Swaziland, Zambia and Zimbabw
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e by local people; constitutes the achievement of one of the central goals of the Untold project – to build a community of new voices and grow local skills to develop edutainment drama. The audience reception study conducted across the region has shown that the films were successful in highlighting a range of issues relating to HIV & AIDS. These issues include orphanhood, HIV testing, stigma, and gender-based violence. The dramas reinforce the complexity of the HIV & AIDS epidemic and the need for individuals and communities to develop new ways of thinking and acting to curb its spread. The Untold series has moved and entertained audiences, created dialogue and debate, and got people thinking about their lives and the choices they face in relation to HIV & AIDS. The project has thus, through successful regional collaboration, achieved its stated goals." (Conclusion)
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