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"In recent years, cyberculture has informally reported a phenomenon named the 1% rule, or 90-9-1 principle, which seeks to explain participatory patterns and network effects within Internet communities. The rule states that 90% of actors observe and do not participate, 9% contribute sparingly, and 1 ... more
"Broadcasting the Pandemic tells the story of a South African television show, Beat It! Created during the aspirational years of the political transition in which the broadcast media were poised to democratize the airwaves, Beat It! was first screened on public television in 1999 and developed into ... more

Evaluating Health Communication Interventions

In: Strategies for Developing Global Health Programs
New York et al.: Peter Lang (2014), pp. 352-367
"This publication analyzes the ways in which health services, public health administration, and healthcare policies are managed in developing countries and how intercultural, intergroup, and mass communication practices are weakening those efforts. If developing countries are to reach their developm ... more

Behinderung und Medien

Communicatio Socialis, volume 47, issue 1 (2014), pp. 4-71
"As part of its ongoing commitment to fighting online child sexual abuse content and, in particular, to helping its members realise the objectives of the Mobile Alliance Against Child Sexual Abuse Content, the GSMA has worked with INHOPE, Save the Children, ECPAT, IWF, Net Safe Latvia, Meldpunt, ICM ... more
"The purpose of this booklet and accompanying webinar is to assist UNICEF staff and our partners to understand the basic concepts of the many unfounded social norms, beliefs and cultural practices – what they are and how they operate – that are responsible for the many layers of stigma and bias ... more
"Se quisermos caracterizar o perfil das fontes às quais os jornalistas recorreram, poder-se-á dizer que esta é masculina, oficial e com fala desenraizada de um lugar geográfico específico – portanto, de nível nacional. É o caso do ministro da Saude, Alexandre Manguele, que é uma fonte reco ... more
"In this report Time to Change explores how mental health problems are being portrayed in today’s TV dramas. From big budget box sets to homegrown soaps, mental health is being covered more frequently on the small screen. What impact are these storylines having on the viewing public, the media ind ... more
"Even though sub-Saharan Africa is the region most affected by HIV/AIDS in the world, no new theories have been discovered, and questions about life and death are ignored. This book uses certain selected communication practices to offer the foundations of an African theory of communication, applicab ... more
"This study uses the influence of presumed media influence model as the theoretical framework to examine how perceived social norms (i.e., descriptive, subjective, and injunctive norms) will mediate the influence of pro- and antidrinking media messages on adolescents' intention to consume alcohol in ... more
"This handbook is designed to serve the needs of anyone who conducts, plans, or implements clinical trials—especially trials that evaluate new drugs or interventions in a community setting. We want to make your job easier, whether you are a researcher, a study coordinator, or a communications prof ... more
"Through a systematic review of the literature, this article summarizes and evaluates evidence for the effectiveness of mass media interventions for child survival. To be included, studies had to describe a mass media intervention; address a child survival health topic; present quantitative data fro ... more
"Prävention und Gesundheitsversorgung sind immer auch mit Kommunikationsherausforderungen verbunden. Nicht nur in professionellen Kontexten, auch in der Alltagskommunikation sind Gesundheitsthemen ebenso präsent wie sie in den Medien gesucht und genutzt werden. Dies stellt vor allem die Kommunikat ... more
"This article summarizes evidence for technological advances associated with population-level behavior changes necessary to advance child survival and healthy development in children under 5 years of age in low- and middle-income countries. After a rigorous evidence selection process, the authors as ... more