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"In recent years, cyberculture has informally reported a phenomenon named the 1% rule, or 90-9-1 principle, which seeks to explain participatory patterns and network effects within Internet communities. The rule states that 90% of actors observe and do not participate, 9% contribute sparingly, and 1 ... more
"The purpose of this booklet and accompanying webinar is to assist UNICEF staff and our partners to understand the basic concepts of the many unfounded social norms, beliefs and cultural practices – what they are and how they operate – that are responsible for the many layers of stigma and bias ... more
"In this report Time to Change explores how mental health problems are being portrayed in today’s TV dramas. From big budget box sets to homegrown soaps, mental health is being covered more frequently on the small screen. What impact are these storylines having on the viewing public, the media ind ... more
"This guide has been created to provide a practical resource to media professionals interested in reporting on the issues facing people with disabilities in Indonesia. It is a ‘one-stop’ source for information on global disability statistics, and provides practical guidance on appropriate termin ... more
"Se quisermos caracterizar o perfil das fontes às quais os jornalistas recorreram, poder-se-á dizer que esta é masculina, oficial e com fala desenraizada de um lugar geográfico específico – portanto, de nível nacional. É o caso do ministro da Saude, Alexandre Manguele, que é uma fonte reco ... more
"This study uses the influence of presumed media influence model as the theoretical framework to examine how perceived social norms (i.e., descriptive, subjective, and injunctive norms) will mediate the influence of pro- and antidrinking media messages on adolescents' intention to consume alcohol in ... more
"Broadcasting the Pandemic tells the story of a South African television show, Beat It! Created during the aspirational years of the political transition in which the broadcast media were poised to democratize the airwaves, Beat It! was first screened on public television in 1999 and developed into ... more
"As part of its ongoing commitment to fighting online child sexual abuse content and, in particular, to helping its members realise the objectives of the Mobile Alliance Against Child Sexual Abuse Content, the GSMA has worked with INHOPE, Save the Children, ECPAT, IWF, Net Safe Latvia, Meldpunt, ICM ... more
"This publication analyzes the ways in which health services, public health administration, and healthcare policies are managed in developing countries and how intercultural, intergroup, and mass communication practices are weakening those efforts. If developing countries are to reach their developm ... more
"The purpose of this review is to contribute to the evidence base on health communication evaluation research in order to aid public health professionals and researchers in the development of future evaluation strategies. The review is divided into two sections. In the first section the focus is on ... more

Public Communication Campaigns

Thousand Oaks et al.: Sage, 4th ed. (2013), xiii, 376 pp.
"In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun ... more
"With its rapidly expanding penetration within the developing world, mobile telephony offers major new opportunities to build upon and augment existing health communication efforts. As Usha Kiran Tarigopula of the Bill & Melinda Gates Foundation India Programmes put it: “It is increasingly… clea ... more
"Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives. This book represen ... more