"Even though sub-Saharan Africa is the region most affected by HIV/AIDS in the world, no new theories have been discovered, and questions about life and death are ignored. This book uses certain selected communication practices to offer the foundations of an African theory of communication, applicab
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le to the crisis of HIV/AIDS." (Publisher description)
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"This study uses the influence of presumed media influence model as the theoretical framework to examine how perceived social norms (i.e., descriptive, subjective, and injunctive norms) will mediate the influence of pro- and antidrinking media messages on adolescents' intention to consume alcohol in
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rural Thailand. Data collected from 1,028 high school students indicate that different mechanisms underlie drinking intentions between nondrinkers and those who have consumed alcohol or currently drink. Among nondrinkers, perceived peer attention to prodrinking messages indirectly influenced adolescents' prodrinking attitudes and intentions to consume alcohol through all three types of perceived social norms. Among drinkers, perceived peer attention to pro- and antidrinking messages indirectly influenced adolescents' prodrinking attitudes and intentions to drink alcohol through perceived subjective norm. The findings provide support for the extended influence of presumed media influence model and have practical implications for how antidrinking campaigns targeted at teenagers in Thailand might be designed." (Abstract)
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"The purpose of this booklet and accompanying webinar is to assist UNICEF staff and our partners to understand the basic concepts of the many unfounded social norms, beliefs and cultural practices – what they are and how they operate – that are responsible for the many layers of stigma and bias
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that keep children with disabilities set apart and excluded from education. It will examine how questioning and changing bias and stigma-based attitudes and behaviours will begin to create the social change that is needed for children with disabilities to be embraced into a successful inclusive education system, and how this is achievable with the use of strategic partnerships, advocacy that includes self-advocacy and community advocacy and the principals of communication for development, as well as the latest communication strategies." (Página 4)
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"This publication analyzes the ways in which health services, public health administration, and healthcare policies are managed in developing countries and how intercultural, intergroup, and mass communication practices are weakening those efforts. If developing countries are to reach their developm
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ent goals, their leaders must have a firm understanding of the impact of infectious diseases on their people and take prompt action to fix socioeconomic issues arising from the problems associated with poor health practices. Drawing on experiences from international health organizations such as the United Nations Population Fund (UNFPA), commissioned in poor countries to assist national governments in improving the wellbeing of their citizens, this volume analyzes maternal and child mortality and the spread of infectious diseases, and offers communication strategies for the management of malaria, HIV Aids, Polio, tuberculosis, and others in Somalia, Madagascar, Ghana, South Africa, Zimbabwe, Nigeria, the Democratic Republic of Congo, and India." (Publisher description)
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"This article summarizes evidence for technological advances associated with population-level behavior changes necessary to advance child survival and healthy development in children under 5 years of age in low- and middle-income countries. After a rigorous evidence selection process, the authors as
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sessed science, technology, and innovation papers that used mHealth, social-transmedia, multiplatform media, health literacy, and devices for behavior changes supporting child survival and development. Because of an insufficient number of studies on health literacy and devices that supported causal attribution of interventions to outcomes, the review focused on mHealth, social-transmedia, and multiplatform media. Overall, this review found that some mHealth interventions have sufficient evidence to make topic-specific recommendations for broader implementation, scaling, and next research steps (e.g., adherence to HIV-AIDS antiretroviral therapy, uptake and demand of maternal health service, and compliance with malaria treatment guidelines). While some media evidence demonstrates effectiveness in changing cognitive abilities, knowledge, and attitudes, evidence is minimal on behavioral endpoints linked to child survival." (Abstract)
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"Through a systematic review of the literature, this article summarizes and evaluates evidence for the effectiveness of mass media interventions for child survival. To be included, studies had to describe a mass media intervention; address a child survival health topic; present quantitative data fro
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m a low- or middle-income country; use an evaluation design that compared outcomes using pre- and postintervention data, treatment versus comparison groups, or postintervention data across levels of exposure; and report a behavioral or health outcome. The 111 campaign evaluations that met the inclusion criteria included 15 diarrheal disease, 8 immunization, 2 malaria, 14 nutrition, 1 preventing mother-to-child transmission of HIV, 4 respiratory disease, and 67 reproductive health interventions. These evaluations were then sorted into weak (n=33), moderate (n=32), and stronger evaluations (n=46) on the basis of the sampling method, the evaluation design, and efforts to address threats to inference of mass media effects. The moderate and stronger evaluations provide evidence that mass media-centric campaigns can positively impact a wide range of child survival health behaviors." (Abstract)
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"This guide has been created to provide a practical resource to media professionals interested in reporting on the issues facing people with disabilities in Indonesia. It is a ‘one-stop’ source for information on global disability statistics, and provides practical guidance on appropriate termin
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ology, tips on reporting, references to key national and international standards with a particular focus on the right to training and employment of people with disabilities. It also provides contact details of organizations working on disability issues. This pocket guide is intended for people working as editors, journalists, broadcasters, producers, programme makers and presenters. They are also relevant to people working as web editors, and on interactive multimedia products." (Page 10)
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"Road traffic is often covered in the media as an event – not as an enormous drain on a country’s health resources or a leading killer of its citizens. By framing traffic safety as a health story, journalists have the opportunity to impact the way these stories are told, and potentially help shi
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ft policy and public reaction." (Internews website)
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"Immer häufiger wird Beratung mit Hilfe von Medien durchgeführt, sei es alternativ oder parallel zur Face-to-Face-Beratung. Die vorliegende qualitative Studie befasst sich mit diesen Entwicklungen in verschiedenen Beratungsstellen. Dazu wurden psychosoziale Beratungsstellen untersucht, die Sexual-
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, Schuld-, Drogen- und Erziehungsberatung sowie Kinder-, Jugend- und Paarberatung anbieten. Die Publikation gibt zunächst einen Überblick über die Beratungseinrichtungen, die Medienentwicklung und die in der Beratung eingesetzten Medien und zeigt den Stand der Forschung in diesem sehr jungen Feld auf. Sie untersucht empirisch sowohl die sich verändernden Rahmenbedingungen der Beratung als auch Fragen nach den Veränderungen durch die neuen Medien, die sich speziell auf die Beratung beziehen. Neue Fragen, die das Internet aufwirft, aber auch eine Erweiterung der Beratungsmethoden und die veränderte Rolle des Beraters werden diskutiert. Abschließend werden Entwicklungsszenarien skizziert, die sich aus den identifizierten Trends ergeben könnten." (Verlagsbeschreibung)
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"The Field Communications Toolkit provides practical guidance and support to Malaria Consortium staff and partners who are looking to increase their communications capacity. It has been developed as a resource for project staff who work at field-level, to support you to communicate responsibly, crea
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tively and effectively about your work through highlighting achievements and impact. As well as supporting projects you are working on, information gathered in the field has the potential to be of great value to your organisation as a whole. By documenting programmes qualitatively in this way, you can provide stories that will help promote the achievements of a particular project or field, highlight engagement with partners and show the impact of your work on the ground. Capturing this information as you carry out your work can add significant value to reports and provide materials for case studies, news articles, interviews, photo stories and even films. These can then be used online and in printed publications to showcase your organisation’s work and to advocate for changes in policy. This toolkit will help to illustrate the successful impact of your projects with both donors and partners. Real life stories and pictures can be used in public information posters and leaflets, provide valuable examples to use in national workshops, and support a project’s advocacy activities." (Introduction)
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"With its rapidly expanding penetration within the developing world, mobile telephony offers major new opportunities to build upon and augment existing health communication efforts. As Usha Kiran Tarigopula of the Bill & Melinda Gates Foundation India Programmes put it: “It is increasingly… clea
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r that mobiles are an important platform and can be a game changer.” This does not mean that mobile phones are a panacea. There isn’t – nor should there be – a one-size-fits-all approach to health communication. Indeed, a growing body of research indicates the value of a more integrated strategy, one that employs mobile platforms alongside interpersonal communication, community-based activities and mass media. But when mHealth is embedded in a programme design that is equitable, highly-targeted and at scale, it has the potential to enable cost-effective solutions for reaching marginalised populations, many of whom lack access to essential health information and services. This policy briefing has demonstrated how this is possible by examining one particular set of mHealth services in the Indian state of Bihar." (Conclusion, page 19)
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"Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives. This book represen
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ts a concrete step in that direction by establishing a strategic framework for guiding global and local health practices. Taking a multi-disciplinary approach, the volume includes state-of-the-art theories that can be applied to health communication interventions and practical guidelines about how to design, implement, and evaluate effective health communication interventions. Few books have synthesized such a broad range of theories and strategies of health communication that are applicable globally, and also provided clear advice about how to apply such strategies. This volume combines academic research and field experience, guided by past and future research agendas and on-the-ground implementation opportunities." (Publisher description)
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"The Handbook on Advocacy, Communication, and Social Mobilization (ACSM) for RNTCP aims to provide momentum and build ACSM capacity by clearly describing the processes involved in planning and implementation of ACSM activities in support of TB control and prevention. It seeks to help the reader bett
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er understand the significance of ACSM in TB-control interventions under the Revised National TB Control Programme (RNTCP). The handbook provides practical guidelines and describes the ‘nuts and bolts’ of operational activities with examples of planning and implementing different ACSM programs and activities. The experience of assessing the ACSM scenario in five states, viz., Gujarat, Uttar Pradesh, Bihar, Karnataka, and Meghalaya, conducted by IHBP during 2012, came useful in developing this handbook. This document remains a dynamic and living document that will be updated with inputs from the field during its operationalization at state and district levels. The handbook has been organized into seven parts: Part 1 of the handbook describes the background and context of TB-related ACSM in India and provides conceptual clarity on the strategy framework of ACSM as distinct but mutually supporting interventions for TB prevention and cure. Part 2 outlines the strategy and explains step-by-step processes of ACSM situation analysis to prepare robust, evidence-based program implementation plans (PIPs). Part 3 describes ACSM objectives, approach, and implementation plan. Part 4 discusses the selection of channels and messages based on the ‘strengths’ and ‘weaknesses’ of different channels to enable selection of costeffective channels/vehicles of message delivery to targeted audiences and design of appropriate messages. Part 5 describes the different tools that could be used for ACSM activities and preparation of PIPs at district and state levels as well as describes various ACSM activities with practical operational details for implementation. Part 5 outlines the processes and targeted staff for ACSM capacity building. Part 6 emphasizes the need for rigorous monitoring and evaluation (M&E) and provides simple guidelines for conducting M&E to make ACSM activities more effective in support of RNTCP." (About this handbook, page 9)
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"This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns." (Publisher description)
"Vor dem Hintergrund der aktuellen Debatte um die Rolle der Medien für das kindliche Ernährungsverhalten und Übergewicht stellt dieser Band die Entertainment-Education-Strategie als Weg für eine effektive mediale Gesundheitskommunikation in den Mittelpunkt. Untersucht wird, ob in unterhaltende F
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ernsehgeschichten integrierte Aufklärungsbotschaften das kindliche Ernährungsverhalten und sozialkognitive Dimensionen wie ernährungsbezogenes Wissen oder Selbstwirksamkeit beeinflussen können und welche Rolle dabei das Rezeptionserleben spielt. Die Ergebnisse einer experimentellen Studie mit Grundschulkindern zeigen, dass massenmediale Entertainment-Education-Formate effektiv zur ernährungsbezogenen Gesundheitsförderung beitragen können." (Verlagsbeschreibung)
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