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Countries / Regions
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Journals
Output Type
"Boosting health care in rural areas is a serious challenge. Involving local radio stations can help. In northern Uganda, a local FM station supports the fight against leprosy." (Introduction)
"Can the mass media cause changes in an audience’s knowledge, attitudes and intention to practise behaviours? At BBC Media Action, we have just successfully conducted a randomised control trial (RCT) to investigate this chain of causality in a prime time health TV drama in Bangladesh." (Introducti ... more
"Societal ideas and explanations of albinism at the local level in Tanzania are conceived in terms of family history, social relations, economic status, moral-religious positions, global-local flows of information and humanitarian actions on behalf of people with the congenital condition. This paper ... more
"This report draws on two studies: first, a nationally representative quantitative survey, and, second, a qualitative study across three locations in Sierra Leone [...] Ninety-five per cent of research participants reported accessing health information in the previous three months – 93% receiving ... more
"Ce guide a pour objectif de fournir aux journalistes formés un support de communication adapté et efficace, leur permettant de diffuser des messages sur les problèmes prioritaires de santé en Guinée. Il doit également leur donner le même niveau d’information et des messages harmonisés sur ... more

Behaviour Change Communication Guidelines

Thimphu, Bhutan: SNV Bhutan (2016), 26 pp.
"Social media platforms are commonly used for the expression of suicidal thoughts and feelings, particularly by young people. Despite this, little is known about the ways in which social media can be used for suicide prevention. The aim of this study was to conduct a systematic review to identify cu ... more
"The Polio Communication Global Guide is a how-to manual for planning and building effective mass media and interpersonal communication strategies with the ultimate goal of eradicating polio. This document outlines UNICEF’s global approach to polio communication informed by data and on-the-ground ... more
"Organizations strive to persuade the public to change beliefs or behavior through expensive media campaigns. Designers painstakingly craft resonant and culturally sensitive messaging that will motivate people to buy a product or take active steps to improve their health. But once these campaigns le ... more
"Through a careful review of the evidence, this briefing offers a spirited case for why donors, practitioners and developing country governments need to pay more attention to the role of communication in tackling global health. The briefing finds that: Communication has been central to public health ... more
"Changing public health policy is one of the most effective ways to improve public health on a population-wide scale. As part of the advocacy campaign to move a public health issue onto the policy agenda and through the policy making process, a strategic and well executed media advocacy campaign is ... more
"This article is based on a qualitative study that set out to analyze the labels and terms attached to 28 people affected by albinism in villages in Kilolo district, Tanzania. Even though national and international attention to killings of people with albinism has attempted to improve general knowle ... more

Comunicación y salud en América Latina: Un campo en permanente movimiento

In: La contribución de América Latina al campo de la comunicación: historia, enfoques teóricos, epistemológicos y tendencias de la investigación
Buenos Aires: Prometeo Libros (2015), pp. 257-296
"For journalists, coverage of the Ebola epidemic offers vital lessons that could help the media industry deliver a more public-interest oriented service geared towards combating the spread the disease. It is these lessons that have helped shape the following guidelines. The guidelines have been glea ... more
"This study examined the use of a locally developed storytelling prompt as an alternative medium for HIV and AIDS awareness and prevention messages among rural university students in Limpopo Province, South Africa. An assessment of first-year students’ (n=21) response to a storytelling stimulus wi ... more

Empowering HIV Positive Youths for Treatment Adherence Through Entertainment-Education

In: Entertainment-Education for Health Behaviour Change: Issues and Perspectives in Africa
Victoria, BC: Friesen Press (2015), pp. 243-261
"Through an action media methodology, various participatory, grassroots, and traditional media methods, such as role plays, movie screenings, and drawing, were used with eight HIV-positive children to empower them to collectively respond to better treatment adherence. The paper demonstrates how, thr ... more