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Social Media Strategy Development: A Guide to Using Social Media for Public Health Communication

Stockholm: ECDC European Centre for Disease Prevention and Control (2016), iv, 44 pp.

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Best Laid Plans: Cultural Entropy and the Unraveling of AIDS Media Campaigns

Terence E. McDonnell

Chicago; London: University of Chicago Press (2016), 257 pp.;

"Organizations strive to persuade the public to change beliefs or behavior through expensive media campaigns. Designers painstakingly craft resonant and culturally sensitive messaging that will motivate people to buy a product or take active steps to improve their health. But once these campaigns le ... more

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Using Media and Communication to Respond to Public Health Emergencies: Lessons Learned from Ebola

Sophia Wilkinson

London: BBC Media Action (2016), 30 pp.

"This practice briefing sets out what BBC Media Action learned in delivering and supporting health communication in response to the Ebola crisis in West Africa in 2014–15. It has a particular focus on Sierra Leone as this was the hub of the organisation’s response. The paper aims to contribute t ... more

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Polio Communication Global Guide: A How-To Manual for the Art and Science of Maximising Immunisation Rates Through Communication

Polio Global Eradication Initiative;UNICEF (2016), 33 pp.

"The Polio Communication Global Guide is a how-to manual for planning and building effective mass media and interpersonal communication strategies with the ultimate goal of eradicating polio. This document outlines UNICEF’s global approach to polio communication informed by data and on-the-ground ... more

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Radio Broadcasting in the Era of HIV/AIDS: Can This be the Magic Bullet?

Tawanda Sydesky Nyawasha, Crispen Chipunza

International Social Work, volume 58, issue 2 (2015), pp. 223-237

"In this study, we assessed the relevance and effectiveness of radio broadcasting as a strategy that facilitates the adoption and use of safer sexual practices among students at a South African university. Based on ethnographic data, the article highlights that the essential and critical contributio ... more

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Social Media in der gesundheitlichen Aufklärung: Ergebisse aus einem Pilotprojekt der BZgA in den Themenfeldern Familienplanung und Sexualaufklärung

Thomas Quast, Markus Gabriel, Jörg Hoewner, Marc Jelitto

Köln: Bundeszentrale für gesundheitliche Aufklärung (BZgA) (2015), 156 pp.

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Empowering HIV Positive Youths for Treatment Adherence Through Entertainment-Education

Eliza M. Govender, Sertanya Reddy

In: Entertainment-Education for Health Behaviour Change: Issues and Perspectives in Africa

Chima E. Onuekwe (ed.)

Victoria, BC: Friesen Press (2015), pp. 243-261

"Through an action media methodology, various participatory, grassroots, and traditional media methods, such as role plays, movie screenings, and drawing, were used with eight HIV-positive children to empower them to collectively respond to better treatment adherence. The paper demonstrates how, thr ... more

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Female Genital Cutting in the News Media: A Content Analysis

Meghan Sobel

International Communication Gazette, volume 77, issue 4 (2015), pp. 384-405

"Mass media play an important role in explaining the issue of female genital cutting and can influence discourse among the general public as well as policy makers. Understanding how news media present female genital cutting has strong implications for the global status of women. This study, a quanti ... more

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National Communication Strategy for Malaria Control in Uganda

Kampala: Ministry of Health (2015), 40 pp.

"This Uganda national communication strategy for malaria prevention and control has been developed to facilitate the implementation of the Uganda Malaria Reduction Strategy (UMRS) 2014-2020. The strategy will offer a framework where every stakeholder shall take recommended actions to fund, prevent, ... more

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Global Mental Health Communications Toolkit

Agnes Becker, S. Usmani, G. Ryan, M. De Silva

London: Mental Health Innovation Network;London School of Hygiene & Tropical Medicine (2015), 27 pp.

"This toolkit aims to help global mental health researchers communicate their findings to their stakeholders. The principles in this toolkit can be applied to all stakeholders, including policy-makers, and to key messages about your project’s implementation and policy influence activities. This to ... more

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Guía de comunicación para equipos de salud

Buenos Aires: Ministerio de Salud, 2nd ed. (2015), 48 pp.

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Epidemiología para periodistas y comunicadores

Barcelona: Fundación Antonio Esteve;Asociación Española de Comuncación Científica (AECC) (2015), x, 94 pp.

"[...] los textos de las ocho ponencias ofrecen una introducción a la epidemiología con abundantes explicaciones y referencias de utilidad para los informadores en su trabajo cotidiano. El Cuaderno recoge ta mbién la crónica del debate que tuvo lugar entre periodistas y epidemiólogos, una bibli ... more

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Media Guidelines for Reporting on Accessible Elections

General Election Network for Disability Access (AGENDA) (2015), 55 pp.

"For the last couple of years, there were more reporting on disability in the media but most of them only reporting and portraying the ‘uniqueness’ of disability. In the election news reporting, media only portray the Persons with Disabilities on the voting process but the news still did not hav ... more

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Covering Outbreaks of Infectious Diseases: A Guide to Better Journalism. Lessons Learned from Global Coverage of the Ebola Virus Crisis

African Media Initiative (AMI) (2015), 23 pp.

"For journalists, coverage of the Ebola epidemic offers vital lessons that could help the media industry deliver a more public-interest oriented service geared towards combating the spread the disease. It is these lessons that have helped shape the following guidelines. The guidelines have been glea ... more

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Arts and Media Transforming the Response to HIV/AIDS: Strategy Note and Implementation Guide

Gulan Kripalani, Shivaji Bhattacharya, Monica Sharma, Pramod Kumar

New York: UNDP (2015), 48 pp.

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Entertainment-Education for Health Behaviour Change: Issues and Perspectives in Africa

Chima E. Onuekwe (ed.)

Victoria, BC: Friesen Press (2015), xix, 271 pp.

"Entertainment-education for Health Behaviour Change: Issues and Perspectives in Africa is a collection of essays from some of the leading scholars in entertainment-education, including writers from South Africa, Nigeria, and the United States. Chapters cover a wide range of application and strategi ... more

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The Media: Improving How People with Mental Health Problems Are Represented in the Media. Summary of Impact and Learning.

Time to Change (2015), 5 pp.

"Our media advisory service was set up to provide advice and support on mental health storylines and documentaries. We inputted into 75 soap opera storylines, as well as mental health seasons for BBC 3 and Channel 4. We also developed an online resource for media professionals, and supported media o ... more

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Talk radio as the soundtrack of our lives: Participatory HIV/AIDS communication, public self-expression and Positive Talk

Mariekie Burger

Journal of Social Aspects of HIV/Aids, volume 12, issue 1 (2015), pp. 66-75

"Despite the many HIV/AIDS communication initiatives, combined with support and infrastructural support in South Africa, risky behaviour associated with the spread of the epidemic is increasing amongst many groups. This calls for a re-evaluation of endeavours aimed at curbing the spread of the epide ... mic. This article is only concerned with the communicational aspects of the epidemic, but does not negate the interaction of these with other measures taken to address the epidemic. As is the case with most health communication initiatives, HIV/AIDS communication initiatives have evolved to favour the participatory approach above one-directional transmission of information to the public. The participatory approach rests on the assumption that an HIV/AIDS communication initiative stands the best chance of resulting in behaviour change if members of the target community participate in the communication initiative. The assumption is that as many people as possible should be involved in the maximum number of phases of the communicative initiative (such as initial research, planning, implementation and evaluation of the project). Some research has recently started to explore new forms of community participation, including inviting community participation through, for example, internet-based platforms such as social media, and mobile phone platforms such as WhatsApp and BBM. However, the reality broadcast genre – more specifically, talk radio – has been neglected, as only a few research investigations focused on talk radio and most of these are not exclusively about HIV/AIDScommunication but focus on other health topics. From a participatory communication perspective, two sets of critique against the existing HIV/AIDS communication projects hold water: firstly, they do not make the maximum use of participatory communication principles and, secondly, they are externally initiated projects and emanate from outside the target community. To address both of these concerns, this article explores a wider range of participatory principles and the potential workings of these in an internally initiated communication initiative aimed at addressing the epidemic. More specifically, this article investigates ways in which radio listeners experience the reality broadcast genre – the talk radio show, Positive Talk – as participatory communication. Positive Talk is not an externally initiated project, as it is not part of a pre-planned, goal-oriented project that is owned and controlled outside the target community. In contrast, it has been initiated by Criselda Kananda, an individual not linked to any of the existing initiatives outside the community. She started the show to earn a living. She became a well-known person, is fairly knowledgeable in the field and was granted this opportunity as she is HIV-positive. In order to investigate how radio listeners use the show to engage in HIV/AIDS communication, 20 in-depth interviews were held with avid listeners of the show. The respondents indicated that they appreciate ordinary people phoning in. When expressing their opinions about the show, they found Kananda’s life story credible, believed her public and private life to be congruent, valued Kananda’s personality and respectful manner and could identify with the views expressed. In the article, it is argued that these ideas are largely in line with the principles of participatory communication tied to democracy, the participatory turn, the ordinary, validation of identity and respectful dialogue. Although the findings of this qualitative study cannot be generalised to the whole listening population of the show, they indicate that it is worth investigating the value of communication initiatives that emerge spontaneously from communities (instead of those strategically engineered from outside the general population) as a future direction of HIV/AIDS communication in the country." (Abstract) more

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Behaviour Change and Communication: A Descriptive Literature Review of Behavior Change and Communication in Sub-Saharan Countries

Susanna Kauppi

Diaconia University of Applied Sciences, Master Thesis (2015), 77 pp.

"This study is a descriptive literature review. The purpose of this literature review is to describe factors which associate behavior and behavior change in the communities and to describe communication and communication methods which have been used in behavior change communication programs in devel ... more

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Can Radio Drama Improve Child Health and Nutrition in Somalia?

Shiri Landman, Angela Githitho Muriithi

London: BBC Media Action (2015), 11 pp.

"1. Radio, particularly BBC Somali, is an effective medium for reaching people in remote areas of Somalia who are typically hard to reach, including the poorest [...] 2. Drama has been shown to have a particularly powerful role in encouraging audiences to absorb new and relevant information. Tragic ... more