"Este libro relata la gestión de la campaña de lucha contra la desnutrición infantil realizada por el Grupo RPP y difundida de forma ininterrumpida a traves de su principal emisora radial, desde el 2006 hasta el 2010. Dicha experiencia representó una apuesta empresarial donde se evidenció que l
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as campañas sociales bien estructuradas, que reciben el compromiso de alta dirección de la institución y logran el involucramiento de los grupos de interés, pueden llegar a ser una eficiente estrategia de responsabilidad social a mediano plazo." (Editorial)
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"We trust this guide will support you in creating exciting and impactful content for the airwaves and community outreach activities around young people’s sexual and reproductive health and rights. We have compiled this guide based on our experience and learning in our youth radio projects across S
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outh Africa and the African continent. Young people are trained as youth reporters to record the stories and experiences of their peers and communities. Then they create radio programmes and host public events so that we all can learn, connect and make better choices for ourselves. The youth reporters use a guide that helps them understand the topic, choose a focus, research and build a radio show and community outreach. The process has been working really well, so we wanted to share the tools with you all. Perhaps you are already a youth reporter at a local radio station, a high school student, a member of a community-based organisation, a teacher, a librarian or you belong to an non-governmental organisation (NGO) - someone who believes in their community and wants to make a change. Well, this guide on how to conduct community outreaches can take you to the next level." (General introduction to the manual, page 2)
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"Suicide prevention media campaigns are gaining traction as a means of combatting suicide. The current review set out to synthesize information about the effectiveness of these campaigns. We searched four electronic databases for studies that provided evidence on the effectiveness of media campaigns
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. We focused on studies that described an evaluation of the effectiveness of an entire campaign or a public service announcement explicitly aimed at suicide prevention. We identified 20 studies of varying quality. Studies that looked at whether campaign exposure leads to improved knowledge and awareness of suicide found support for this. Most studies that considered whether campaign materials can achieve improvements in attitudes toward suicide also found this to be the case, although there were some exceptions. Some studies found that media campaigns could boost help-seeking, whereas others suggested that they made no difference or only had an impact when particular sources of help or particular types of help-seeking were considered. Relatively few studies had sufficient statistical power to examine whether media campaigns had an impact on the ultimate behavioral outcome of suicides, but those that did demonstrated significant reductions. Our review indicates that media campaigns should be considered in the suite of interventions that might be used to prevent suicide. Evidence for their effectiveness is still amassing, but there are strong suggestions that they can achieve positive results in terms of certain suicide-related outcomes. Care should be taken to ensure that campaign developers get the messaging of campaigns right, and further work is needed to determine which messages work and which ones do not, and how effective messages should be disseminated. There is an onus on those developing and delivering campaigns to evaluate them carefully and to share the findings with others. There is a need for evaluations that employ rigorous designs assessing the most pertinent outcomes. These evaluations should explore the nature of given campaigns in detail – in particular the messaging contained within them – in order to tease out which messages work well and which do not. They should also take into account the reach of the campaign, in order to determine whether it would be reasonable to expect that they might have their desired effect." (Abstract)
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"A web-based system was developed to download and analyse news reports relevant to Ebola vaccine trials. This included monitoring major online newspapers in each country with planned clinical trials, including Ghana. All news articles were downloaded, selecting out those containing variants of the w
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ords “Ebola,” and “vaccine,” which were analysed thematically by a team of three coders. Two types of themes were defined: critiques of the trials and rebuttals in favour of the trials [...] The rumours captured through this research indicate the variety of strong emotions drawn out by the trials, highlighting the importance of understanding the emotional and social context of such research. The uncertainty, fear, and distrust associated with the trials draw from the contemporary context of the Ebola outbreak, as well as longstanding historical issues in Ghana. By analysing the debate from its inception, we can see how the controversy unfolded, and identify points of concern that can inform health communication, suggesting that this tool may be valuable in future epidemics and crises." (Abstract, page 2)
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"The goal of this handbook is to provide guidance to practitioners and organizations interested in evaluating mental health prevention and early intervention (PEI) programs. In the course of developing an evaluation plan for a series of PEI programs implemented statewide by the California Mental Hea
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lth Services Authority (CalMHSA), we found many resources that discussed general approaches to evaluating mental health programs and policies but few that discussed how to tailor an evaluation approach to mental health PEI activities in particular. PEI activities may require different evaluation strategies than treatment interventions do. First, the activities being administered are different in that they are not clinical interventions. Indeed, PEI activities are highly diverse and provided in many different types of nonclinical settings. Thus, the process outcomes that are used as indicators of successful implementation tend to look different for PEI interventions." (Introduction)
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"Social media is becoming an increasingly important part of our lives yet the impact on people with disabilities has gone largely unscrutinised. Similarly, while social media and disability are often both observed through a focus on the Western, developed and English-speaking world, different global
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perspectives are often overlooked. This collection explores the opportunities and challenges social media represents for the social inclusion of people with disabilities from a variety of different global perspectives that include Africa, Arabia and Asia along with European, American and Australasian perspectives and experiences." (Publisher description)
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"Applied Theatre: Performing Health and Wellbeing is the first volume in the field to address the role that theatre, drama and performance have in relation to promoting, developing and sustaining health and wellbeing in diverse communities. Challenging concepts and understanding of health, wellbeing
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and illness, it offers insight into different approaches to major health issues through applied performance. With a strong emphasis on the artistry involved in performance-based health responses, situated within a history of the field of practice, the volume is divided into two sections: Part One examines some of the key questions around research and practice in applied performance in health and wellbeing, specifically addressing the different regional challenges that dominate the provision of health care and influence wellbeing: how the aging population of the global north creates pressure on lifetime healthcare provision, while the global south is dominated by a higher birth rate and a larger population under 15 years old. Part Two comprises case studies and interviews from international practitioners that reflect the diversity of practices across the world and in particular differences between work in the northern and southern hemispheres. These case studies include a sanitation project in a Hmong refugee camp in Thailand in the 1980s, and the sanitation and rural development projects initiated by the traveling theatre troupes of a number of University theatre departments in Africa – Makerere in Kampala, Uganda; Botswana; Lesotho and Dar es Salaam, Tanzania – which began in the 1960s. It considers the emergence of Theatre for Development's use as a health approach, considering the work of Laedza Batanani and the influences of Augusto Boal's Theatre of the Oppressed." (Publisher description)
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"Drawing on BBC Media Action’s work on maternal and child health with governmental and non-governmental partners in Bangladesh, India and Ethiopia, this paper discusses: the value of these partnerships for successful health communication; the part played by media and communication in wider health
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interventions; ways to include those without access to mass media; how to spark discussions that underpin journeys of change; the best techniques for working together to produce long-lasting results. It concludes that by working together from the outset, media organisations and others working to improve people’s health can help support each other to ensure that health communication reaches its full potential to change lives." (BBC Media Action website)
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"This is a case story demonstrating how puppetry was integrated into educational programmes in Myanmar to address disabilities and the importance of an inclusive education." (Publisher description)
"This paper aimed to demonstrate how participatory action research (PAR) within a Community-based Rehabilitation (CBR) project facilitated community participation to advocate for the rights of people with visual impairment. An advocacy campaign, led by the local people with and without disabilities,
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was launched for the construction of an accessible foot over-bridge (FOB) at Vangani railway station in Maharashtra, India." (Abstract)
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"Can the mass media cause changes in an audience’s knowledge, attitudes and intention to practise behaviours? At BBC Media Action, we have just successfully conducted a randomised control trial (RCT) to investigate this chain of causality in a prime time health TV drama in Bangladesh." (Introducti
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on)
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"Here we discuss a unique and innovative radio-based approach to improving mental health literacy and creating a demand for mental health services—part of a larger project called 'An Integrated Approach to Addressing the Issue of Youth Depression in Malawi and Tanzania'. Grounded in theories of so
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cial and behavior change communication and edutainment, and leveraging participatory methodologies, Farm Radio International and partners Teen Mental Health and Farm Radio Trust in Malawi worked with local radio broadcasters in Malawi and Tanzania to design and deliver weekly, interactive youth radio shows about mental health. Ongoing engagement with the content, and deliberation over the messages, was facilitated through SMS feedback mechanisms, and mobile polls and quizzes delivered through the radio stations, along with school-based radio listening clubs that met weekly to listen to the programs and discuss the themes in a group. Over the course of the 45-month project, the radio shows gained immense popularity, in large part because they talked about issues that are important to youth, and incorporated the language youth use and music they prefer. The programs attracted an average of 500,000 listeners each week, and received tens of thousands of text messages and Facebook posts by young people giving feedback, telling the radio hosts about what topics they would like to hear about, and asking questions about mental health or requesting to be connected with a mental health expert. The impact of the radio was measured according to whether and to what extent the interactive media programs play a role in triggering or facilitating drivers of the process of change. These drivers include bringing about improvements in knowledge and attitudes, mobilizing a social movement, and facilitating greater social and public support to put mental health on the agenda as a topic of conversation, grounded in new understandings and new knowledge. Our findings demonstrate that an interactive radio campaign can have a marked effect on improving knowledge, decreasing stigma, and increasing demand for mental health services among youth in sub-Saharan Africa. Youth who listened to the radio programs fare better than their peers in understanding the signs and symptoms of mental health disorders and in knowing where to go if they or someone they know needs help. Further, interactive radio programs can have a direct impact on reducing stigmatizing attitudes, frequently recognized as a crucial element in promoting improved access to care." (Executive summary)
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"This book advances new understandings of how technologies have been harnessed to improve the health of populations; whether the technologies really empower those who use information by providing them with a choice of information; how they shape health policy discourses; how the health information r
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elates to traditional belief systems and local philosophies; the implications for health communicators; how certain forms of silence are produced when media articulates and problematizes only a few health issues and sidelines others; and much more." (Publisher description)
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"Through a careful review of the evidence, this briefing offers a spirited case for why donors, practitioners and developing country governments need to pay more attention to the role of communication in tackling global health. The briefing finds that: Communication has been central to public health
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developments from Ebola to polio and from HIV to child survival. While health policy officials recognise the importance of health communication, it often remains poorly funded, under-utilised and badly planned in public health programmes. Even when it does prioritise communication, public health programming often fails to reflect best practice around the role of social and behaviour change communications (SBCC). Progress has been stymied by the complexity of social and behaviour change communication, debates around “what counts” as evidence, and the learning and capacity-strengthening gaps within the health communication field. Donors should ensure that their staff are familiar with the health communication evidence base and lessons learned from past programmes, so that they are equipped to plan and evaluate proposals for new communication interventions effectively." (BBC Media Action website)
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"Ce guide a pour objectif de fournir aux journalistes formés un support de communication adapté et efficace, leur permettant de diffuser des messages sur les problèmes prioritaires de santé en Guinée. Il doit également leur donner le même niveau d’information et des messages harmonisés sur
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les thématiques évoquées. Grâce à cet outil, les journalistes aborderont plus facilement ces questions avec des messages précis, clairs et adaptés aux communautés tant urbaines que rurales." (Introduction)
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