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"This guide provides practical evidence-based and peer-reviewed advice for public health programme managers (PHPMs) and communicators involved with immunisation services. It identifies ways to enhance people’s confidence in vaccination and addresses common issues which underlie vaccination hesitan ... more
"This report draws on two studies: first, a nationally representative quantitative survey, and, second, a qualitative study across three locations in Sierra Leone [...] Ninety-five per cent of research participants reported accessing health information in the previous three months – 93% receiving ... more
"Community video is a powerful approach to improving nutrition practices, even in areas beset by drought, conflict, and food shortages. When community members create and share videos that promote optimal nutrition and hygiene behaviors, friends and neighbors pay attention. This report details the po ... more
"This practice briefing sets out what BBC Media Action learned in delivering and supporting health communication in response to the Ebola crisis in West Africa in 2014–15. It has a particular focus on Sierra Leone as this was the hub of the organisation’s response. The paper aims to contribute t ... more

Behaviour Change Communication Guidelines

Thimphu, Bhutan: SNV Bhutan (2016), 26 pp.
"Mass distribution campaigns of insecticide-treated nets for malaria prevention are usually accompanied by intensive behaviour change communication (BCC) to encourage hanging and use of nets. However, data on the effectiveness of these communication efforts are scarce. In preparation for the next ro ... more
"The Polio Communication Global Guide is a how-to manual for planning and building effective mass media and interpersonal communication strategies with the ultimate goal of eradicating polio. This document outlines UNICEF’s global approach to polio communication informed by data and on-the-ground ... more
"Videos have been used to successfully raise awareness on disability inclusion in many contexts. They can play a powerful role in helping transform negative attitudes that prevent the full and equal participation of persons with disabilities. Producing a video - even a short one - has many component ... more
"Ce guide a pour objectif de fournir aux journalistes formés un support de communication adapté et efficace, leur permettant de diffuser des messages sur les problèmes prioritaires de santé en Guinée. Il doit également leur donner le même niveau d’information et des messages harmonisés sur ... more
"This book advances new understandings of how technologies have been harnessed to improve the health of populations; whether the technologies really empower those who use information by providing them with a choice of information; how they shape health policy discourses; how the health information r ... more
"Für immer mehr Menschen ist es selbstverständlich, digital zu kommunizieren. Auch Klienten äußern häufiger den Wunsch, parallel zu einer Therapie oder nach ihrem Abschluss online beraten zu werden. Therapeuten entdecken zunehmend die Vorteile einer virtuellen Brücke zum Patienten. Agnes Juste ... more
"Organizations strive to persuade the public to change beliefs or behavior through expensive media campaigns. Designers painstakingly craft resonant and culturally sensitive messaging that will motivate people to buy a product or take active steps to improve their health. But once these campaigns le ... more
"Public health interventions often take the form of media campaigns, which utilize television, radio, and print advertisements to spread awareness and inform the population of risk factors, prevention methods, and treatment options. This paper will focus on HIV/AIDS radio programs in Malawi, Zambia, ... more
"This paper aimed to demonstrate how participatory action research (PAR) within a Community-based Rehabilitation (CBR) project facilitated community participation to advocate for the rights of people with visual impairment. An advocacy campaign, led by the local people with and without disabilities, ... more
"This book interrogates trends in training and employment of people with disabilities in the media through an analysis of people with disabilities’ self-representation in media employment. Improving disability representations in the media is vital to improving the social position of people with di ... more
"This online guide is designed to: inform a wide range of organisations about Internet hotlines and their essential role in forming a comprehensive national response to online child sexual exploitation and abuse [...]; advise organisations that are considering or are already planning to set up an In ... more