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Albinism, Stigma, Subjectivity and Global-Local Discourses in Tanzania

Giorgio Brocco

Anthropology & Medicine, volume 23, issue 3 (2016), pp. 229-243

"Societal ideas and explanations of albinism at the local level in Tanzania are conceived in terms of family history, social relations, economic status, moral-religious positions, global-local flows of information and humanitarian actions on behalf of people with the congenital condition. This paper ... more

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Public Health Media Advocacy Action Guide: Elements of a Media Advocacy Campaign

Global Health Advocacy Incubator (2016), 56 pp.

"Changing public health policy is one of the most effective ways to improve public health on a population-wide scale. As part of the advocacy campaign to move a public health issue onto the policy agenda and through the policy making process, a strategic and well executed media advocacy campaign is ... more

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Exploring the Role of Communication in Community Health

Annabelle Wittels

London: BBC Media Action (2016), 48 pp.

"This report draws on two studies: first, a nationally representative quantitative survey, and, second, a qualitative study across three locations in Sierra Leone [...] Ninety-five per cent of research participants reported accessing health information in the previous three months – 93% receiving ... more

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Health Communication in the Changing Media Landscape: Perspectives from Developing Countries
Top Insights

Ravindra Kumar Vemula, SubbaRao M. Gavaravarapu (eds.)

Cham: Palgrave Macmillan (2016), xxv, 238 pp.

"This book advances new understandings of how technologies have been harnessed to improve the health of populations; whether the technologies really empower those who use information by providing them with a choice of information; how they shape health policy discourses; how the health information r ... more

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Google Scholar (19)

WorldCat (16)

Best Laid Plans: Cultural Entropy and the Unraveling of AIDS Media Campaigns

Terence E. McDonnell

Chicago; London: University of Chicago Press (2016), 257 pp.;

"Organizations strive to persuade the public to change beliefs or behavior through expensive media campaigns. Designers painstakingly craft resonant and culturally sensitive messaging that will motivate people to buy a product or take active steps to improve their health. But once these campaigns le ... more

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WorldCat (30)

Online-Interventionen in Therapie und Beratung: Ein Praxisleitfaden

Agnes Justen-Horsten, Helmut Paschen

Weinheim: Beltz (2016), 188 pp.

"Für immer mehr Menschen ist es selbstverständlich, digital zu kommunizieren. Auch Klienten äußern häufiger den Wunsch, parallel zu einer Therapie oder nach ihrem Abschluss online beraten zu werden. Therapeuten entdecken zunehmend die Vorteile einer virtuellen Brücke zum Patienten. Agnes Juste ... more

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Seeing is Believing: The SPRING/Digital Green Experience in Niger. Evidence from a Community Video Approach for Nutrition and Hygiene Behaviors

Leanne Dougherty, Marjolein Moreaux, Chaibou Dadi, Sophie Minault

Arlington, Va.: Strengthening Partnerships, Results, and Innovations in Nutrition Globally (SPRING) (2016), 47 pp.

"Community video is a powerful approach to improving nutrition practices, even in areas beset by drought, conflict, and food shortages. When community members create and share videos that promote optimal nutrition and hygiene behaviors, friends and neighbors pay attention. This report details the po ... more

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Behaviour Change Communication Guidelines
Key Guidance

Thimphu, Bhutan: SNV Bhutan (2016), 26 pp.

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The Impact of Behaviour Change Communication on the Use of Insecticide Treated Nets: A Secondary Analysis of Ten Post-Campaign Surveys from Nigeria

Albert Kilian, Harriet Lawford, Chinazo N. Ujuju, Tarekegn A. Abeku, Ernest Nwokolo, Festus Okoh, Ebenezer Baba

Malaria Journal, volume 15, issue 422 (2016), 16 pp.

"Mass distribution campaigns of insecticide-treated nets for malaria prevention are usually accompanied by intensive behaviour change communication (BCC) to encourage hanging and use of nets. However, data on the effectiveness of these communication efforts are scarce. In preparation for the next ro ... more

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Polio Communication Global Guide: A How-To Manual for the Art and Science of Maximising Immunisation Rates Through Communication

Polio Global Eradication Initiative; UNICEF (2016), 33 pp.

"The Polio Communication Global Guide is a how-to manual for planning and building effective mass media and interpersonal communication strategies with the ultimate goal of eradicating polio. This document outlines UNICEF’s global approach to polio communication informed by data and on-the-ground ... more

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Video making for all: A toolkit for making videos that include persons with disabilities

Rachel Wallbridge

CBM International; End the Cycle; UNICEF Australia (2016), 19 pp.

"Videos have been used to successfully raise awareness on disability inclusion in many contexts. They can play a powerful role in helping transform negative attitudes that prevent the full and equal participation of persons with disabilities. Producing a video - even a short one - has many component ... more

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Using Media and Communication to Respond to Public Health Emergencies: Lessons Learned from Ebola

Sophia Wilkinson

London: BBC Media Action (2016), 30 pp.

"This practice briefing sets out what BBC Media Action learned in delivering and supporting health communication in response to the Ebola crisis in West Africa in 2014–15. It has a particular focus on Sierra Leone as this was the hub of the organisation’s response. The paper aims to contribute t ... more

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Interactive Radio Program Report: An Integrated Approach to Addressing the Issue of Youth Depression in Malawi and Tanzania

Heather Gilberds, Adena Brown, Mark Leclair

Ottawa: Farm Radio International (2016), 23 pp.

"Here we discuss a unique and innovative radio-based approach to improving mental health literacy and creating a demand for mental health services—part of a larger project called 'An Integrated Approach to Addressing the Issue of Youth Depression in Malawi and Tanzania'. Grounded in theories of so ... cial and behavior change communication and edutainment, and leveraging participatory methodologies, Farm Radio International and partners Teen Mental Health and Farm Radio Trust in Malawi worked with local radio broadcasters in Malawi and Tanzania to design and deliver weekly, interactive youth radio shows about mental health. Ongoing engagement with the content, and deliberation over the messages, was facilitated through SMS feedback mechanisms, and mobile polls and quizzes delivered through the radio stations, along with school-based radio listening clubs that met weekly to listen to the programs and discuss the themes in a group. Over the course of the 45-month project, the radio shows gained immense popularity, in large part because they talked about issues that are important to youth, and incorporated the language youth use and music they prefer. The programs attracted an average of 500,000 listeners each week, and received tens of thousands of text messages and Facebook posts by young people giving feedback, telling the radio hosts about what topics they would like to hear about, and asking questions about mental health or requesting to be connected with a mental health expert. The impact of the radio was measured according to whether and to what extent the interactive media programs play a role in triggering or facilitating drivers of the process of change. These drivers include bringing about improvements in knowledge and attitudes, mobilizing a social movement, and facilitating greater social and public support to put mental health on the agenda as a topic of conversation, grounded in new understandings and new knowledge. Our findings demonstrate that an interactive radio campaign can have a marked effect on improving knowledge, decreasing stigma, and increasing demand for mental health services among youth in sub-Saharan Africa. Youth who listened to the radio programs fare better than their peers in understanding the signs and symptoms of mental health disorders and in knowing where to go if they or someone they know needs help. Further, interactive radio programs can have a direct impact on reducing stigmatizing attitudes, frequently recognized as a crucial element in promoting improved access to care." (Executive summary) more

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The Government Response to Informed Citizens: New Evidence on Media Access and the Distribution of Public Health Benefits in Africa

Philip Keefer, Stuti Khemani

World Bank Economic Review, volume 30, issue 2 (2016), pp. 233-267

"We use a “natural experiment” in media markets in Benin to examine the impact of community radio on government responsiveness to citizens. Contrary to prior research on the impact of mass media, in this experiment government agents do not provide greater benefits to citizens whose exposure to c ... more

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Social Media Strategy Development: A Guide to Using Social Media for Public Health Communication

Stockholm: ECDC European Centre for Disease Prevention and Control (2016), iv, 44 pp.

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Guinée info santé: Guide de référence pour les journalistes

Fatoumata Binta Bah, Mariam Francoise Diallo

Paris: CFI Coopération Médias (2016), 29 pp.

"Ce guide a pour objectif de fournir aux journalistes formés un support de communication adapté et efficace, leur permettant de diffuser des messages sur les problèmes prioritaires de santé en Guinée. Il doit également leur donner le même niveau d’information et des messages harmonisés sur ... more

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Radio Wa is Talking Health

Olaf Hirschmann, Herman Joseph Kawuma

D+C: Development and Cooperation, issue 8 (2016), pp. 26

"Boosting health care in rural areas is a serious challenge. Involving local radio stations can help. In northern Uganda, a local FM station supports the fight against leprosy." (Introduction)

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Zika Virus Infection: Step-By-Step Guide to Risk Communication and Community Engagement

Washington, DC: Pan American Health Organization (PAHO) (2016), 33 pp.

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Coming of Age: Communication’s Role in Powering Global Health

Caroline Sugg

London: BBC Media Action (2016), 31 pp.

"Through a careful review of the evidence, this briefing offers a spirited case for why donors, practitioners and developing country governments need to pay more attention to the role of communication in tackling global health. The briefing finds that: Communication has been central to public health ... more

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Strategic Communication for Zika Prevention: A Framework for Local Adaptation

Baltimore: Health Communication Capacity Collaborative; Johns Hopkins Center for Communication Programs; USAID; UNICEF (2016), 79 pp.

Health Communication in the Changing Media Landscape: Perspectives from Developing Countries Top Insights

Behaviour Change Communication Guidelines Key Guidance

Health Communication in the Changing Media Landscape: Perspectives from Developing Countries
Top Insights

Behaviour Change Communication Guidelines
Key Guidance