"This study based on a content analysis and a nationwide survey examines Taiwan’s suicide coverage and general public evaluations of the World Health Organization media guidelines, alongside the copycat effect. Key findings show the daily newspaper Apple Daily essentially failed to follow the guid
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ance, and survey respondents who perceived a strong copycat effect downplayed its sensationalism. The study discusses the implications of the findings for policymaking, public health advocacy, and journalistic practices in how to promote compliance with the WHO guidance." (Abstract)
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"Media campaigns can potentially reach a large audience at relatively low cost but, to our knowledge, no randomised controlled trials have assessed their effect on a health outcome in a low-income country. We aimed to assess the effect of a radio campaign addressing family behaviours on all-cause po
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st-neonatal under-5 child mortality in rural Burkina Faso [...] A comprehensive radio campaign had no detectable effect on child mortality. Substantial decreases in child mortality were observed in both groups over the intervention period, reducing our ability to detect an effect. This, nevertheless, represents the first randomised controlled trial to show that mass media alone can change healthseeking behaviours." (Summary)
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"Radio is an effective source of health information in many resource poor countries. In Malawi, 53% of households own radios however few radio programmes in Malawi focus on health issues in the context of medical research. An interactive health-talk radio programme ‘Umoyo nkukambirana’ was intro
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duced by Malawi-Liverpool-Wellcome Trust Clinical Research Programme on a national radio station. The aim was to increase awareness of health and medical research, and improve engagement between researchers, healthcare workers and the public. The content and presentation were developed through participatory community consultations. Focus Group Discussions were conducted with established Radio Listening Clubs whilst quantitative data was collected using toll free FrontlineSMS to explore national response. A total of 277 to 695 SMS (Median: 477) were received per theme. The majority of SMS were received from men (64%) and mainly from rural areas (54%). The programme improved knowledge of medical research, health and dispelled misconceptions. This study suggests that the radio may be an effective means of increasing the exposure of men to health information in resource poor settings." (Abstract)
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"Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them—an integrative framing analysis. This approach is then
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demonstrated through a study investigating the way words and visuals are used to frame people living with HIV/AIDS in various communication contexts: the news, public service announcements and special interest publications. This application of integrative framing analysis reveals differences between verbal frames and visual frames in the same messages, underscoring the importance of looking at these frames together." (Publisher description)
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"There is a strong evidence base showing that SBCC programs can help improve malaria prevention and treatment behaviors. However, more work needs to be done to ensure that best practices are documented and used consistently. The review provides recommendations for strengthening peer-reviewed researc
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h papers by including strategic communication processes in journal articles. Reporting program exposure is essential for establishing the role of SBCC interventions in malaria prevention and treatment behaviors." (Conclusions)
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"Following decades of civil war, South Sudan still lacks a functioning healthcare system and has some of the worst maternal and child health indicators in the world. To help address this, between 2012 and 2017 BBC Media Action produced and broadcast a range of national radio programmes seeking to in
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fluence knowledge, attitudes, discussion and the social norms most likely to drive improvements in the RMNCH-related behaviours of women and their families. It also worked to strengthen the capacity of local radio stations to produce similar high-quality, audience-driven health programming. This report presents a synthesis of all research and analysis completed under this project. In brief, it finds that the challenging country context (e.g. the limited availability of quality healthcare nationally and the ongoing humanitarian crisis) limited the extent to which the project was able to contribute to improved health outcomes. Despite this, audiences were generally optimistic about the shows’ influence and value, and reported gaining knowledge and making some behavioural changes as a result of tuning in. Likewise, local radio station partners reported that the capacity-strengthening support had improved their technical skills, editorial confidence and engagement with audiences." (BBC Media Action website)
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"UNICEF and the Government of Montenegro implemented a communication strategy "It's about ability" to challenge the existing, exclusionary practices and promote new, inclusive social norms for children with disability. Drawing on communication for development principles and social norms theory, a 20
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10-2013 nation-wide campaign mobilized disability rights NGOs, parents associations, media and private sector to stimulate inclusive attitudes and practices towards children with disabilities. As a result, the percentage of citizens who find it acceptable for a child with disability to attend the same class with theirs increased from 35 before the campaign to 80 percent at the end of it. Similarly, the percentage of Montenegrin citizens who find it acceptable for a child with disability to be the best friend of their child increased from 22 before the campaign to 51 percent at the end of it. The campaign was participatory, audience-centred and guided by the key communication planning principles." (Abstract)
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"The recommendations in these guidelines provide overarching, evidence-based guidance on how risk communication should be practised in an emergency. The recommendations also guide countries on building capacity for communicating risk during health emergencies. Specific step-by-step instructions are
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beyond the remit of these guidelines. However, in due course these will be provided in detailed manuals, standard operating procedures, pocket guides, checklists, training modules and other tools that will be developed to elaborate the recommendations [...] These guidelines were developed for policy- and decision-makers responsible for managing emergencies, particularly the public health aspects of emergencies, and practitioners responsible for risk communication before, during and after health emergencies. Other groups expected to use these guidelines are: frontline responders; local, national and international development partners; civil society; the private sector; and all organizations, private and public, involved in emergency preparedness and response." (Pages ix-x)
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"The article outlines some of the ways in which an understanding of policymaker psychology and factors such as group dynamics and political context are reflected in the grey literature, and the implications of this for understanding the role of storytelling in political advocacy. It highlights pract
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ical advice about storytelling that emerges from the literature, and presents four case studies illustrating aspects of storytelling in action. It concludes by identifying the implications for scientists and other advocates of“evidence informed policymaking”, practitioners and policymakers." (Abstract)
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"This resource booklet briefly summarizes the current evidence on the impact of media reporting of suicide, and provides information for media professionals about how to report on suicide, recognizing that there are times when a suicide will need to be reported on the grounds of its newsworthiness.
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The booklet makes suggestions about how best to ensure that such reporting is accurate, responsible and appropriate. It is applicable to both traditional and digital media reporting. This resource booklet acknowledges that the reporting of suicide and its portrayal in various media types differ within and across countries. There are cultural differences in terms of what is appropriate to report and how information about a given suicide is accessed. While this booklet is designed to provide guiding principles about media reporting that apply across cultures, media professionals are encouraged to work with their local suicide prevention community and to draw on local media reporting guidelines, if available." (Introduction, page 1-2)
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"Ebonyi State of Nigeria is among the states where the incidence of Lassa fever has become endemic; and has consequently led to the death of many people including health practitioners in the state. To mobilize the people against the disease, government and stakeholders in the health sector resorted
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to health literacy campaigns through Ebonyi Broadcasting Corporation (EBBC). The most popular and dramatic of these campaigns is the one that advocates for total stoppage in the consumption of all species of rats. It is titled: bu gunu be unu na ahu? Meaning what are you roasting. As rat consumption is age long habits of the majority of the Ebonyi people, particularly, those in the rural areas, it becomes incumbent that the effectiveness of the campaign notwithstanding its popularity should be empirically evaluated. Survey research method was adopted for the investigation. Consequently, 380 copies of structured questionnaire were administered on respondents systematically drawn from three rural communities, one each from three senatorial zones of the state. Using mean computation for the test of hypotheses, the study among others found that though the campaign created awareness of the disease among the people, majority of them do not agree that all rats are potential vectors of Lassa fever virus, and that, the people's knowledge and belief about the disease is significantly independent of their exposure to the EBBC campaign. Consequently, the study among others recommended that the framing of such radical health campaign message should be reflective of the people's culture, and that the campaign should highlight the reason(s) why all rats are considered to be potential vectors of Lassa fever virus." (Abstract)
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"Study findings indicate that community videos aid spousal communication in support of maternal, infant, and young child nutrition (MIYCN) behaviors even if husbands do not attend the disseminations. The visual presentation of MIYCN messages improved the transmission of information, which then facil
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itated communication between the husband and wife. Community members and family members confirmed these findings; they indicated that community video is a promising approach for strengthening spousal communication on important health issues." (Conclusion, page 3)
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