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Communication for Social Mobilization: An Evaluative Study of the National Immunization Campaign in Nigeria

Grade O. Imoh

IOSR Journal of Humanities and Social Sciences (IOSR-JHSS), volume 13, issue 6 (2013), pp. 78-88

"This study critically evaluates the communication strategies used in the campaign for social mobilization for the National Programme on Immunization in Nigeria. Its objective is to determine the communication factors that contributed to the participation of individuals and groups in the programme a ... more

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Communicating Health: Strategies for Health Promotion
Key Guidance

Nova Corcoran (ed.)

Los Angeles et al.: Sage (2013), x, 229 pp.

"This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns." (Publisher description)

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Wandel der Beratung durch Neue Medien

Joachim Wenzel

Göttingen: V & R Unipress (2013), 271 pp.

"Immer häufiger wird Beratung mit Hilfe von Medien durchgeführt, sei es alternativ oder parallel zur Face-to-Face-Beratung. Die vorliegende qualitative Studie befasst sich mit diesen Entwicklungen in verschiedenen Beratungsstellen. Dazu wurden psychosoziale Beratungsstellen untersucht, die Sexual- ... more

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Operational Handbook on Advocacy, Communication and Social Mobilization (ACSM) for RNTCP

Ministry of Health and Family Welfare

New Delhi: FHI 360; ihbp; USAID India (2013), 95 pp.

"The Handbook on Advocacy, Communication, and Social Mobilization (ACSM) for RNTCP aims to provide momentum and build ACSM capacity by clearly describing the processes involved in planning and implementation of ACSM activities in support of TB control and prevention. It seeks to help the reader bett ... er understand the significance of ACSM in TB-control interventions under the Revised National TB Control Programme (RNTCP). The handbook provides practical guidelines and describes the ‘nuts and bolts’ of operational activities with examples of planning and implementing different ACSM programs and activities. The experience of assessing the ACSM scenario in five states, viz., Gujarat, Uttar Pradesh, Bihar, Karnataka, and Meghalaya, conducted by IHBP during 2012, came useful in developing this handbook. This document remains a dynamic and living document that will be updated with inputs from the field during its operationalization at state and district levels. The handbook has been organized into seven parts: Part 1 of the handbook describes the background and context of TB-related ACSM in India and provides conceptual clarity on the strategy framework of ACSM as distinct but mutually supporting interventions for TB prevention and cure. Part 2 outlines the strategy and explains step-by-step processes of ACSM situation analysis to prepare robust, evidence-based program implementation plans (PIPs). Part 3 describes ACSM objectives, approach, and implementation plan. Part 4 discusses the selection of channels and messages based on the ‘strengths’ and ‘weaknesses’ of different channels to enable selection of costeffective channels/vehicles of message delivery to targeted audiences and design of appropriate messages. Part 5 describes the different tools that could be used for ACSM activities and preparation of PIPs at district and state levels as well as describes various ACSM activities with practical operational details for implementation. Part 5 outlines the processes and targeted staff for ACSM capacity building. Part 6 emphasizes the need for rigorous monitoring and evaluation (M&E) and provides simple guidelines for conducting M&E to make ACSM activities more effective in support of RNTCP." (About this handbook, page 9) more

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Health Communication: Strategies for Developing Global Health Programs

Do Kyun Kim, Arvind Singhal, Gary L. Kreps (eds.)

New York: Peter Lang (2013), vii, 383 pp.

"Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives. This book represen ... more

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Health on the Move: Can Mobile Phones Save Lives?

Yvonne MacPherson, Sara Chamberlain

London: BBC Media Action (2013), 24 pp.

"With its rapidly expanding penetration within the developing world, mobile telephony offers major new opportunities to build upon and augment existing health communication efforts. As Usha Kiran Tarigopula of the Bill & Melinda Gates Foundation India Programmes put it: “It is increasingly… clea ... more

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Traffic Crashes: Reporting on Road Safety as a Global Health Crisis

Washington, DC: Internews (2013), 8 pp.

"Road traffic is often covered in the media as an event – not as an enormous drain on a country’s health resources or a leading killer of its citizens. By framing traffic safety as a health story, journalists have the opportunity to impact the way these stories are told, and potentially help shi ... more

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Baseline Media Content Analyses. Under Project: Raise Media Awareness and Understanding of Nutrition Issues in Bangladesh

Dhaka: Management and Resources Development Initiative (MRDI) (2013), 17 pp.

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Using Narrative Communication in a Mass-Produced Youth Magazine as an HIV Prevention Intervention

Esther Etkin

Journal of African Media Studies, volume 5, issue 1 (2013), pp. 3-17

"With young people at the epicentre of the HIV epidemic, we need to build upon and find ways of sustaining interventions that place youth at the centre of prevention. This article argues that narrative communication is one such strategy, provided it is part of a comprehensive HIV prevention plan. Na ... more

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A Literature Review on Effective Risk Communication for the Prevention and Control of Communicable Diseases in Europe

Stockholm: European Centre for Disease Prevention and Control (ECDC) (2013), 20 pp.

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HIV/AIDS Reporting Manual

Washington, DC: Kaiser Family Foundation (2012), v, 86 pp.

"The material in this edition covers a broad range of subjects including the unique challenges of reporting on HIV/AIDS, treatment and prevention strategies, key figures in the struggle against HIV/AIDS and global efforts to finance the campaign against HIV/AIDS. The epidemic is not only a battle ag ... more

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The Handbook of Global Health Communication

Rafael Obregón, Silvio R. Waisbord (eds.)

Chichester: Wiley Blackwell (2012), xx, 658 pp.

"The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change. It brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wid ... more

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La obesidad infantil y la publicidad de alimentos no saludables en el Perú

Alexander Chiu Werner

Lima: Consejo Consultivo de Radio y Televisión (CONCORTV) (2012), 9 pp.

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Behaviour Change Communication Interventions for HIV/AIDS

Stefan Weinmann, Ruta Yemane

Eschborn: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) (2012), 6 pp.

"Behaviour Change Communication (BCC) interventions have variable effects on knowledge, attitudes and behaviour with regard to HIV/AIDS. Studies show that peer education is successful at increasing knowledge, increasing condom use, and providing youth with information and condoms; however, effects o ... more

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Information and Communications for Development: Maximizing Mobile

Washington, DC: World Bank (2012), xviii, 221 pp.

"Analyzes the growth and evolution of mobile telephony, including the rise of data-based services delivered to handheld devices through “apps” (applications) and other ways. Summarizing current thinking and seeking to inform the debate on the use of mobile phones to improve livelihoods, the repo ... more

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Communication on Immunisation: Building Trust

Stockholm: European Centre for Disease Prevention and Control (ECDC) (2012), iv, 41 pp.

"This guide highlights the importance of trust and credibility for public health organisations in order to communicate effectively on immunisation. The document aims at supporting Member States in planning and implementing communication initiatives on vaccination, by presenting an overview of the ma ... more

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Reinforcement or Reactance? Examining the Effect of an Explicit Persuasive Appeal Following an Entertainment-Education Narrative

Emily Moyer-Gusé, Parul Jaion, Adrienne H. Chung

Journal of Communication, volume 62, issue 6 (2012), pp. 1010-1027

"Entertainment-education interventions frequently include an explicit persuasive appeal, such as an epilogue, at their conclusion. This may help to overcome potential limitations of narrative persuasion by highlighting and clarifying the underlying message. Despite this potential, an explicit persua ... more

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Guía de estilo: Cómo abordar la salud mental en los medios de comunicación

Federación de Euskadi de Asociaciones de Familiares y Personas con Enfermedad Mental (FEDEAFES) (2012), 15 pp.

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Enhancing Good Practice Documentation with Digital Storytelling: A Reference Manual for Empowering Community-Based Organisations and Communities Around HIV and Gender

Harare: Southern Africa HIV and AIDS Information Dissemination Service (SAfAIDS); Women'sNet (2012), 44 pp.

"This reference manual guides the staff of development or other organisations to encourage individuals (either colleagues or community members) to share their personal stories and include their voices as part of a broader good practice documentation process. While SAfAIDS and Women’sNet focus on u ... more

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Behaviour Change Communication Targeting Four Health Behaviours in Developing Countries: A Review of Change Techniques

Ciara Briscoe, Frances Aboud

Social Science & Medicine, volume 75 (2012), pp. 612-621

"Behaviour change communication is vital for increasing the enactment of particular behaviours known to promote health and growth. The techniques used to change behaviour are important for determining how successful the intervention is. In order to integrate findings from different interventions, we ... more

Communicating Health: Strategies for Health Promotion Key Guidance

Communicating Health: Strategies for Health Promotion
Key Guidance