"This chapter examines the history and development of Popular Cultural Action (Acción Cultural Popular, or ACPO), the multipronged project of Christian revitalization, local empowerment, and communitybased development whose radio education network, Radio Sutatenza, founded by a Colombian parish pri
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est in 1947 to address rural adult illiteracy, became Latin America’s first Catholic radio network and the model for media-based rural education and community development programs in twenty-four countries throughout Latin America, Asia, and Africa. In nearly a half century of existence, ACPO published and distributed more than six million cartillas (illustrated instructional manuals) for its five-point “Fundamental Integral Education” (EFI) program, which included Alphabet, Numbers, Health, Economy and Work, and Practical Spirituality; distributed seventy-six million copies of the newspaper El Campesino; received and answered 1.2 million letters from rural listeners and readers; graduated twenty-three thousand Colombian and foreign radio auxiliaries and community leaders from its training institutes; logged 1.4 million hours of educational broadcasting; and pressed 690,000 records. By 1990, when ACPO was forced to shutter its press and record-cutting studios and sell off its 245 radio network and buildings, it had a presence in hundreds of rural parishes stretched across the length and breadth of Colombia, and its broadcasts and educational materials were frequently acknowledged as inspiration for many a professional of rural origin. ACPO was but one among many other Colombian projects inspired by Leo XIII’s Rerum novarum (1891) and spearheaded by both laypeople and clergy that emerged in the period before Vatican II to redress longstanding social, economic, and cultural inequalities made more acute in the first half of the twentieth century by the specter of totalitarianism, economic crisis, rural migration, urbanization, and incipient industrialization. This chapter traces the history of ACPO between 1947 and 1962. It grew from modest origins, conducting adult rural literacy work and basic community-centered development in three small, Central Andean settlements supported by local in-kind contributions and a small diocesan subsidy. Gradually, it would expand into a multimedia-based educational juggernaut with transnational influence, partners, and funding lauded by Pope Pius XII in a 1953 Vatican Radio broadcast heard throughout Latin America. By the late 1950s, ACPO was held as the model for Catholic-directed, radio-based rural education and community development. ACPO’s success and eventual influence beyond Colombia’s borders was partly the result of Catholic transnational activism occurring in the decades before Vatican II. Efforts to redress the excesses of unrestrained capitalism and to build a community based in papal encyclicals such as Rerum novarum or Quadragesimo anno, even when they stopped short of advocating the kind of structural, grassroots Christian base community approach embraced by Liberation theology, I suggest, laid the foundations for participatory and transformative forms of social action that emerged after Vatican II." (Pages 245-246)
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"A qualitative study was conducted in Indonesia and Sri Lanka to understand the varied perceptions on the use and ownership of mobile phones [...] The study was conducted amongst four groups of people (urban men, urban women, rural men, and rural women) in each of two countries. The study found that
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: Gender does have some effect on how the phone is used. Women use it more for coordination. Men on the other hand seem to use it more for livelihood activities and for making and maintaining social connections. Men in general have greater decision-making power in a phone purchase even for their spouses. The most significant difference in the utility derived from mobile phones between urban and rural dwellers is the fact that, for the latter, the ability of the phone to help connect to needed infrastructure and services was more important. This was less of a concern for urbanites since essential infrastructure and services were generally close by, unlike for those rural dwellers." (Executive summary)
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"This study explored the interplay between contextual and individual factors related to Internet adoption in isolated rural communities. By investigating 10 remote villages throughout Chile that received Internet access infrastructure in 2010-2011, we identified 3 areas in which contextual and indiv
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idual factors are intertwined. First, the geographical isolation shaped people's personality and attitudes towards new experiences, including digital technologies. Second, the communities' aging population also represented a strong challenge because they lack young people, a relevant technology socialization agent. Finally, jobs and economic activities are related to people's (lack of) motivations and needs towards digital technologies. When the Internet has reached the vast majority of the population, isolated communities confront specific challenges that we need to consider in policy-making decisions." (Abstract)
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"Tom McDonald spent 15 months living in a small rural Chinese community researching how the residents use social media in their daily lives. His ethnographic findings suggest that, far from being left behind, many rural Chinese people have already integrated social media into their everyday experien
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ce. Throughout his ground-breaking study, McDonald argues that social media allows rural people to extend and transform their social relationships by deepening already existing connections with friends known through their school, work or village, while also experimenting with completely new forms of relationships through online interactions with strangers. By juxtaposing these seemingly opposed relations, rural social media users are able to use these technologies to understand, capitalise on and challenge the notions of morality that underlie rural life." (Back cover)
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"El 83,1% de las personas de 11 a más años a nivel nacional rural escuchan radio por lo menos una vez a la semana y lo hacen principalmente a través de emisoras locales de FM y AM, alcanzando estas emisoras al 69,6% de la población rural con 12 horas en promedio de escucha semanal, este mayor al
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cance es debido a las emisoras de centros poblados urbanos que llegan a los caseríos rurales. Las emisoras de transmisión nacional alcanzan al 38.2% de la población rural con 9 horas de escucha semanal." (Página 2)
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"This article presents the attitudinal response of rural villagers in Papua New Guinea to mobile telephony, based on a threshold study made during the early stages of its adoption. The research indicates that the introduction of mobile telecommunications has generally been viewed positively, with mo
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bile phones affording social interaction with loved ones. Nonetheless, negative concerns have been strongly felt, notably financial costs and anxiety about mobile phones aiding in the coordination of extramarital liaisons and criminal activities. The communities investigated previously had scant access to modern communication technologies, some still using traditional means such as wooden slit drums, known locally as garamuts. The expansion of mobile network coverage has introduced into communal village life the capability to communicate dyadically and privately at a distance. Investigation into the adoption of mobile phones thus promotes understanding about traditional means of communication and notions of public and private interactions." (Abstract)
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"This ethnographic study used focus group discussions to investigate and gather ideographical information about why statistics from the Nankumba region of Mangochi in Malawi, where, from 2008 to 2010, Farm Radio International implemented the African Farm Radio Research Initiative (AFRRI) - a meticul
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ously and almost flawlessly planned hybrid maize variety promotion radio campaign - consistently showed that farmers preferred local to the promoted hybrid maize varieties before, during, and after the participatory community radio campaigns. The study found that in determining which maize varieties to opt for, farmers consider not only volume of yield per unit area but also taste, smell, flour extraction rate, and storability of the maize. The study further observes that preference of local maize varieties over hybrid is not restricted to rural farmers. Thus, farmer exposure to and participation in radio campaigns may increase awareness and knowledge as did the AFRRI campaign, but may not necessarily lead the farmers and consumers into adopting new maize varieties, technologies or innovations." (Abstract)
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"In Africa, rural people rarely have access to mainstream communication systems and their exposure to them is highly limited by several issues. However, they tend to attach much significance to their indigenous communication systems, indicating that the systems are still relevant today and are, ther
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efore, worthy of being researched. This article examines the relationship between rural people and Indigenous African Communication Systems (IACS). It investigates the use of these modes of communication in the mobilization of rural people for development projects. Through a study of two rural communities in south-east Nigeria, the article demonstrates why rural Africans have continued to rely on IACS and contends that these communication systems are not being idealized as they are still meeting the information needs of many." (Abstract)
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"Communication for Development (ComDev) is a participatory approach that integrates community media, low-cost ICTs, mobile phones and other communication tools to facilitate access to information, knowledge sharing and social dialogue. Well-planned and managed ComDev activities are crucial to ensure
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stakeholder engagement, and should be considered in project design, in order to enhance impact and ownership of rural development initiatives. The guidelines provide development planners with practical orientation on how to plan and monitor ComDev activities as part of the project cycle, so that overall effectiveness and sustainability may be improved." (Back cover)
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"This essay examines the Responsible Procreation campaign of Acción Cultural Popular (ACPO) within the context of “zones of crisis” characterized not only by the legacy of long-standing violence but by tensions experienced within the Catholic Church and Colombian society at large during the tum
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ultuous decades of the 1960s and 1970s. ACPO centered its Responsible Procreation campaign on a radical critique of authoritarian and exclusionary gender relations that could only be remedied by guaranteeing women’s access to education and their participation as equals in household and community decision making. As a Catholic-affi liated organization, ACPO enjoyed legitimacy many secular organizations did not, enabling it to provide spaces where rural Colombians, especially women, could experiment with voice and agency and explore alternative visions of citizenship and community development without fear of reprisal or social ostracism. Christian social activism, the essay concludes, often laid the basis for the proliferation today of social movements spearheaded by rural women." (Abstract)
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"Youth in this study treat new media and technologies as one limited component of otherwise rich lives and social experiences. While new technologies promote individualistic mobility, Indian youth of small towns and rural places still live in collective social structures that shape their orientation
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s. New media are at the periphery of their lives, as these youth have strong interpersonal connections that are rooted in geographic proximity and active school experiences." (Abstract)
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"This sourcebook is meant to equip development and communication professionals with a useful set of guidelines, reference materials and learning resources to apply communication in rural development initiatives. The main goal is to enable readers to design and implement rural communication strategie
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s combining participatory methods with communication processes, media and tools best suited for a specific situation. In particular, the sourcebook aims to develop the following capacities in ComDev: Identifying the phases and steps in communication planning for development; Conducting situational analysis and participatory communication appraisal in the field; Developing a workable communication strategy and plan of action; Facilitating multistakeholder dialogue and collaboration to successfully implement ComDev activities; Designing, pre-testing, producing and using multimedia ComDev materials; Assessing the results of ComDev initiatives and promoting long-term sustainability; Understanding ComDev as it applies to agriculture and rural development issues." (Page 2)
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"This volume juxtaposes the global discourse on ICT-D and telecentres with in-depth empirical case studies on the pattern of access and use of telecenters in rural India to draw implications for policy and practice. It suggest that access and use of telecentres and their services are mediated by the
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multiple contexts in which they are embedded. While they provide opportunities for people to interact with new technologies, their impact has been mainly in terms of convenience provided by some of the services vis-a-vis existing alternate channels. Particular telecentre models have brought about some change, but this is only when there was a match between the services provided and the local demand for particular information and services. The delivery structure services in terms of user fee, need for reading and computing skills, and linkages with existing institutional context have further shaped access and use. The efficacy of telecentres in generating new jobs in rural areas, increasing efficiency and reach of e-Governance and other basic services, enhancing livelihoods and the well-being of the people, and overcoming the rural-urban divide has been limited." (Publisher description)
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"This research project addressed specifically the information-seeking behaviour of small scale farming households in Kenya. It focused on how farmers are informed about innovation on new methods of increasing agricultural productivity, which is one of the main challenges for Africa's agriculture and
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its rural population. Shortcomings in information are presumed to be one essential element that might hinder the uptake of new methods that are made available by agricultural research. For this purpose a survey with 600 small-scale farming household was conducted, investigating the information needs and patterns. The main results of the survey point to (a) the dominating role of radio as the main media channel used by almost all farmers for receiving agricultural information and much less the mobile phone that is thought by Western donors and NGOs to be the new information tool (b) the high credibility of Government extension services as the most trustworthy source regarding agricultural information although farmers bemoan the fact that extension officers are difficult to reach and less available than expected, and (c) the apparent gap between what farmers need and what they get in two respects: They mainly get technical information, for example on new varieties, planting methods or new crops, but they also want more information on markets, gaining more income and more basic knowledge. They prefer to receive information as a comprehensive package and not isolated bits. Secondly, they prefer another mode of getting information, not the usual top down approach with little explanation, but a comprehensive mode which provides them with various options accompanied by a lot of explanation. Surprisingly, many farmers say that they lack even basic knowledge of good agricultural practice." (Executive summary)
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