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 External Link  (157)
 Google Scholar  (159)
 WorldCat  (187)
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Northern Rhodesia Listener Research 1953

A. M. Kittermaster
Community Development Bulletin (London), volume 5, issue 2 (1954), pp. 42-45
"Report of a survey carried out in Northern Rhodesia in 1953 under the auspices of the Central African Radio station in order to find out the reactions and preferences of the various publics as regards the programmes and the languages used." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass ... more
 Google Scholar  (199)
 WorldCat  (230)
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Communication and Persuasion: Psychological studies of opinion change

C. Hovland et al.
New Haven: Yale University Press (1953), xii, 315 pp.
"After considering in an introductory chapter the nature of changes in opinion and the communication of persuasion, as well as the general methods of communication, the authors examine the results of the many researches carried out into changes of attitude and opinion due to communication — They s ... more
 Google Scholar  (175)
 WorldCat  (160)
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Der Rundfunk als Mittel der Eingeborenenpolitik

E. Zechlin
Rundfunk und Fernsehen, issue 1 (1953), pp. 27-37
"Entwicklung des Radios in Nordrhodesien von 1940 bis 1952 - Probleme bei der Anpassung der Programme an die Hörer - Individuelles und kollektives Zuhören - Technische und finanzielle Probleme - Programmstrukturen - Seit 1949 gibt es ständige Hörerumfragen." (Jean-Marie Van Bol, Abdelfattah Fakh ... more
 External Link  (173)
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The Child Audience: A Report on Press, Film and Radio for Children

Philippe Bauchard
Paris: UNESCO (1952), 198 pp.
"[...] the “comics” industry has never looked back. Not only do strip cartoons occupy an ever greater pkce in papers for adults, but a specialized press has developed for children, and today it is estimated that every American child reads, on an average, between 10 and 12 comic books’ a week. ... more
 Google Scholar  (182)
 WorldCat  (194)
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The Effects of Mass Communication with Special Reference to Television

J. D. Hallorau
Leicester: Leicester University Press (1934), 83 pp.
"The author investigates the present state of research into the influence of television on the public and especially on young people." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 984, topic code 011, 452)