"Este soporte de sistematización revela el conjunto de experiencias a través de las cuales el grupo ha podido construir la estrategia que presenta la Editorial 3600 para cumplir su objetivo de posicionamiento, para ello la narración está redactada en primera persona plural, haciendo referencia a
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l grupo de actores que ha formado parte de este proceso y, al mismo tiempo, hacer un proceso reflexivo en relación al trabajo en equipo, lo que nos permite conectar con la propia experiencia." (Introducción)
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"Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry. Taking a hands-on, practical approach, Social Media Marketing
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for Book Publishers covers topics including researching and identifying actionable insights, developing a strategy, producing content, promotion types, community building, working with influencers, and how to measure success. Pulling from years of industry experience, the authors’ main focus is on adult fiction publishing, but they also address other areas of the industry including children’s, young adult (YA), academic, and non-fiction. The book additionally brings in valuable voices from the wider digital marketing industries, featuring excerpts from interviews with experts across search engine optimisation (SEO), AdWords, social platforms, community management, influencer management, and content strategists." (Publisher description)
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"A pilot edition of a new, freely accessible reference resource, Publishing & Book Culture in Africa: A Repository of Selected Resources, was launched in April 2022, and subsequently updated and expanded in October of that year. A final edition is to appear on the soon to be launched website of the
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new ‘Publishing & Book Culture in Africa Network’ sometime during the course of 2023. As is demonstrated by the extensive listings of new literature in the repository, much continues to be written about the formidable challenges facing the book industries in Africa today, and the repository aims to provide quick access to key literature about the many aspects of book culture, and publishing and book development in Sub-Saharan Africa generally; and at the same time provides a kind of mapping of the past. The initial pilot edition offers access to over a thousand fully and critically annotated records, published through to the end of September 2022. At this time, scope and coverage is limited to literature about publishing, book development, and book history and culture in anglophone sub-Saharan Africa. It is hoped that the repository can be expanded in the future by the inclusion of new material on a regular and systematic basis; collected, analysed, and written up by way of collaborative curation of the repository. It is also anticipated that select literature on the book industries in francophone Africa, and North Africa, can be added to the repository at some point in the future." (Introduction)
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"Publishing is experiencing one of the most transformative phases in its history. In Tactical Publishing, a sequel to Post-Digital Print, Alessandro Ludovico explores the forces driving this historical phase, highlighting the tremendous opportunities it presents. Our task, he believes, is to develop
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an alternative publishing system that transcends the dichotomy between paper and digital media. He focuses first on the two activities on which publishing is premised—reading and writing (with an emphasis onwriting machines and post-truth in the latter)—and then deconstructs the concept, proposing alternative strategies inspired by recent practices and unconventional uses of technology. Ludovico shows how the radical and strategic use of print in the past can serve as the basis for our transition to the next phase of publishing. He argues that the new ecology of publishing should be based on three main elements: the stimulation of our senses, the role of software in forming the publishing infrastructure, and the importance of archives. During this transition from the current post-digital phase to the next phase, independent publishers and artists, as well as readers and machines, will enable new structures and actions that realize the potential of publishing and the preservation of content, thereby enriching social practices. The author also considers the crucial social role played by new forms of libraries, as artists and publishers shape the coming publishing world in its various manifestations." (Publisher description)
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"A publishing phenomenon and artistic project, cartonera was born in the wake of Argentina’s 2001 economic crisis. Infused with a rebellious spirit, it has exploded in popularity, with hundreds of publishers across Latin America and Europe making colorful, low-cost books out of cardboard salvaged
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from the street. Taking Form, Making Worlds is the first comprehensive study of cartonera. Drawing on interdisciplinary research conducted across Mexico, Brazil, and Argentina, the authors show how this hands-on practice has fostered a politically engaged network of writers, artists, and readers. More than a social movement, cartonera uses texts, workshops, encounters, and exhibitions to foster community and engagement through open-ended forms that are at once artistic and social. For various groups including waste-pickers, Indigenous communities, rural children, and imprisoned women, cartonera provides a platform for unique stories and sparks collaborations that bring the walls of the “lettered city” tumbling down. In contexts of stigma and exclusion, cartonera collectives give form to a decolonial aesthetics of resistance, making possible a space of creative experimentation through which plural worlds can be brought to life." (Publisher description)
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"Der vorliegende Band stellt erstmals die deutschsprachige Kinder- und Jugendliteratur in ihrer diachronen Entwicklung vom Mittelalter bis zur Gegenwart unter Genderaspekten dar. Die Kapitel zu den einzelnen Epochen geben dabei jeweils Überblicke über die relevanten Diskurse der Zeit und stellen e
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xemplarisch wichtige Werke unter der Genderperspektive vor. Indem gezeigt wird, wie Kinder- und Jugendliteratur einerseits die herrschenden gesellschaftlichen Genderkonstrukte reflektiert und andererseits neue Konzepte oder gar Utopien entwirft, widmet sich der Band einem aktuellen Thema, das über kulturwissenschaftliche Fragen hinausweist." (Verlagsbeschreibung)
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"La acción mundial por el clima aparece como una de las prioridades, cuando no como la principal prioridad, de la agenda internacional. […] Los países deberán implementar planes de acción multidimensionales que contendrán regulaciones orientadas a que las distintas industrias minimicen al má
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ximo sus impactos medioambientales, incluida, por supuesto, la industria editorial. No resulta exagerado señalar, por tanto, que esta transición hacia prácticas mucho menos nocivas para el medio ambiente constituye uno de los mayores retos que deberá enfrentar el sector editorial en un plazo que puede ser más corto de lo que se piensa. El desafío es mayúsculo porque no solo se trata de utilizar papeles que cumplan unos estándares determinados, que es lo que se suele tener en mente cuando se habla de edición ecológica o ecoedición, sino que implica calcular y mitigar los impactos ambientales del libro desde el proceso de edición hasta su llegada a manos de los lectores. Con este dosier, el Cerlalc busca contribuir a instalar este tema en los sectores editoriales de sus países miembro. Los artículos aquí reunidos ofrecen elementos para entender las múltiples dimensiones del impacto ambiental de la industria editorial y dan algunas pistas para empezar a pensar una hoja de ruta de a cara a la transición. Es, en cualquier caso, una primera aproximación, que esperamos sirva para iniciar un diálogo entre las partes interesadas. Como se señala en uno de los artículos, la ecoedición no es solo medir, mitigar y comunicar los impactos ambientales de la edición, producción y comercialización de un libro, sino que es también un acuerdo del sector." (Editorial, páginas 5-7)
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"History textbooks are the only history books that the majority of people read in their lives. This article investigates the impact of history textbooks on young Chinese people’s understanding of their nation’s modern history, as revealed on the popular microblogging site SinaWeibo. We analysed
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posts related to history textbooks and their representations of three contentious turning points in the communist historical narrative: the May Fourth Movement of 1919, the nationalist assault on the communists in 1927 and the Yan’an Rectification Movement of 1942. Widespread engagement with and recollection of history textbook content indicates a substantial impact of these textbooks on people’s understanding of the past and a willingness to relate that past to the present. Responses to textbooks vary widely, from acceptance of the textbook narrative and the expression of strong patriotic and emotional connections to the past as presented in textbooks to open and angry critique." (Abstract)
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"The call to decolonize African Studies has a profound influence on the field, with varying degrees of success. This article addresses this topic in relation to the author’s personal experiences in the publishing industry in Namibia. By describing the attempt to publish a historical book about Nam
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ibian beer with a well-known German–Namibian publishing house, the lingering power of German–Namibian settler colonialism becomes clear. This article renders visible the power structures within the Namibian book market that perpetuates a whitewashed version of Namibian history and argues that decolonizing knowledge cannot succeed without paying attention to the (private) publishing industry." (Abstract)
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"30 anos de literatura brasileira na RFA: como uma das editoras centrais da Europa do pós-guerra, a editora Suhrkamp, contribuiu e impulsionou a recepção da literatura brasileira no mercado editorial alemão. Através da análise de documentos do arquivo da editora Douglas Pompeu reflete sobre a
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posição marginal da produção literária brasileira na circulação literária internacional, assim como sobre o seus esforços de divulgação para além das fronteiras nacionais. O estudo pode ser resumido como uma pesquisa de cruzamento entre dois espaços literários com valências distintas, mas em contato e movimento constante, no qual editores, agentes, redatores, tradutores e o leitor tomam o protagonismo da instância autor na produção do livro e na legibilidade, traduzibilidade e vendabilidade do produto literário." (Resumo)
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"Der Klimawandel ist eine der größten Herausforderungen unserer Zeit. Schulen tragen eine große Verantwortung, junge Menschen mit dem nötigen Wissen über Ursachen und Lösungsmöglichkeiten auszustatten. Die Studie des Instituts für ökonomische Bildung (IÖB) zeigt allerdings, dass Schülerin
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nen und Schüler in der Schule nur wenig zu Themen wie dem Emissionshandel, der Ökosteuer oder anderen Markt- und Anreizlösungen erfahren. Auch die Perspektive von Verbrauchern und Unternehmen wird selten berücksichtigt. Nur wenn diese Bildungslücke geschlossen wird, sind junge Menschen in der Lage, politische und ökonomische Lösungsvorschläge adäquat zu bewerten." (https://shop.freiheit.org)
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"Dem im Januar 2023 von OpenBook veröffentlichten 2022 Annual Report of China Book Market ist zu entnehmen, dass der chinesische Bucheinzelhandelsmarkt im Jahr 2022 im Vergleich zu 2021 um 11,77 % zurückging, wobei das Mayang insgesamt ein Volumen von 87,1 Milliarden CNY erreichte. In den fünf Ja
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hren vor der Pandemie hatte der chinesische Buchmarkt jährliche Wachstumsraten von über 10 %, im Jahr 2020 erfuhr der Markt ein erstes Negativwachstum von 5,08 %, im Jahr 2021 zeigte sich ein leichtes Plus von 1,65 % gegenüber 2020. Im Jahr 2022 reduzierte sich der Markt im Vorjahresvergleich erneut – doppelt so stark wie 2020. Der chinesische Buchhandelsmarkt war 2022 also um 15 % kleiner als 2019 vor der Pandemie (102,2 Mrd. CNY) und lag sogar leicht unter dem Marktvolumen des Jahres 2018 (89,4 Mrd. CNY)." (Seite 1)
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"The gains made by African women publishers need to be safeguarded and consolidated, however it is still not straightforward for women to publish. We shall no doubt see more women publishers establishing and heading publishing houses. …There are issues, relevant across the board in Africa, includi
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ng traditions, cultures and prejudices mitigating against women’s participation in decision making. This includes the publishing field. … Women writers and publishers, we are well aware that nothing is given, and we have to keep demanding and putting one foot in front of the other in the publishing world. I see women like me who began to publish to fill a gap and are now bringing in other people as changing ways‘things have always been done’, and giving new vocabulary to define a new world of ‘this is the way things are now being done." (Abstract)
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"Der Beitrag untersucht die Darstellung des globalen Südens anhand der Themen Armut, Entwicklungszusammenarbeit und Kolonialismus in Hamburger Schulbüchern der Mittel- und Oberstufe. Er kommt zu dem Schluss, dass sich oftmals rassistische Elemente in dieser Darstellung aufzeigen lassen: in der Geg
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enüberstellung von aktiven, wissenden, aufgeklärten Weißen und passiven, unwissenden, rückständigen Nichtweißen; in der Verharmlosung des Kolonialismus und der Geringschätzung seiner Opfer; sowie in der Konstruktion von afrikanischen und asiatischen Säuglingen als einer Bedrohung für die Menschheit." (Zusammenfassung)
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