Ce manuel est destiné aux animateurs, aux producteurs et aux journalistes des radios associations, afin d'orienter leur action. Trois parties:
1) La radio associative: un outil de communication pour le développement. Cette partie met au point la terminologie et situe les différences et ressemblan
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ces entre radio associative, radio communautaire et radio de proximité, et présente les spécificités de la radio associatives: a) activité radiophonique à but non lucratif, b) contrôlées par l'association, c) les membres participent à l'élection des organes dirigeants, au financement, à la gestion de la station et à la production des émissions. Enfin rappelle ce qu'est la production radiophonique: un travail d'équipe, qui passe par diverses étapes.
2) Présentation de différents genres de production radiophonique: interview, reportage, animation d'antenne, magazine, documentaire, lla nouvelle, le journal parlé, la table ronde et le débat, l'émission du jeu public, l'annonce radiophonique.
3) L'éthique et la loi: rappel de quelques principes de base jurdiques et éthiques. On y trouvera le code de déontologie de l'animateur de la radio rurale; docu d'Intermédia Consultants et du CIERRO, ainsi que la charte communautaire de la communication, adoptée par l'AG de l'AMARC à Dakar en janvier 1995.
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"This short primer is based on the experience of Tambuli, one of the first community radio stations in the Philippines. The primer is divided into two sections: Section A comprises definitions of community radio and an introduction to the necessary technical equipment, to management and to codes of
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conduct; section B is on programming, the nature of radio and its possibilities, and shows the different formats which can be used. Two things are special about the primer: Firstly, it explains what kind of equipment is needed, what it costs and what must be considered when choosing a transmitter, an antenna tower, and a suitable location for broadcasting. Furthermore, it gives advice on studio acoustics and on policies for operating a transmitter. Secondly, it outlines general characteristics, strengths and weaknesses of radio which should be kept in mind by those who have not worked with radio before, such as: 'radio lacks permanence. The audience may not read and re-read messages as in the print press', or 'radio appeals to disadvantaged groups. Being portable and inexpensive it is affordable to the common people, especially to farmers, fishermen and rural audiences." (commbox)
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"This model is based on a research of six Namibian Community Radio Stations. It argues that a newly established - or even an existing - community radio station can achieve financial sustainability by implementing seven elements: 1. Environmental Scanning, 2. Strategic Planning, 3. Partnership Establ
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ishment, 4. Human Resource Planning, 5. Financial Planning, 6. Project Implementation, 7. Monitoring and Evaluation. Underlining that partnerships are needed for financial sustainability, a graphical partnership model shows what kind of partnerships are possible and contributing to sustainability. This publication is a short and theoretical presentation of a business model. It gives neither concrete examples from community radio stations, nor any checklists or tools for its implementation, but it is of value due to its view on community radio stations as businesses." (commbox)
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"This study, sponsored by the Communication Assistance Foundation, examines the potential for community-based radio in Afghanistan and identifies examples of how community radio can support initiatives for community development. The report and its recommendations are primarily intended as a resource
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for agencies and organizations considering supporting radio, media or communication activities in the country, whether with funds or expertise [...] The report's main conclusion is that community radio is not only a viable option for Afghanistan, it is also a low-cost and effective way of contributing to medium and long-term efforts for reconstruction, development, democracy and nation-building. Community radio can be the missing link in a three-tiered publicservice radio system made up of national, regional and local radio stations. Recommendations deal with awareness of community radio, legal issues, governance, technology, and coordination of activities." (Executive summary, page II-III)
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"Describes the activities and publications of the innovative Community Publishing Process in Zimbabwe in order to train 7,000 village community workers, the majority of whom were women. Through a community based, participatory process of publishing, the project aims to enable marginalized groups to
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use their creative energies to build dynamic leadership, tackle poverty, take charge of their lives, and make the decisions to shape their future. Representatives of the village readership participated in creating the books and civic education manuals, contributed material orally, and tested and distributed it through local book launches. The project also initiated a series of children’s traditional stories and a book about children’s rights, produced with 500 children aged from three to seventeen. A local leadership programme for writers provides training in journalism and editing, and the publication of a monthly journal from a village publishing house equipped with a computer, duplicator and stapler. The author concludes by stating “as women radically questioning autocratic institutions and processes, we have been able to shape a tool that can be used by marginalized groups anywhere to claim their voice in the public life." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 1731)
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"The manual gives a brief overview - not extensive instructions - of the different aspects of marketing in community radio stations, such as market research, promotions and local sponsorships. Unlike other publications, it does not focus much on fundraising and sponsorships, but includes methods, ex
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amples, ideas and concrete guidelines for achieving financial sustainability of community radio stations. "Marketing Community Radio" is not a guideline for developing countries, but it places strong emphasis on local marketing opportunities in general, like sales of airtime to local businesses, cooperation with local enterprises for mutual promotional actions, fundraising through individuals or local and national institutions, or even through "radiothons". Moreover, the publications contains a few lists of the "Do's" and "Don'ts" that should be considered in the process of selling radio airtime, as well as appendices with a marketing audit containing questions to evaluate your marketing plans and efforts. Additionally, the manual gives examples of the advantages that community radio stations can offer, eg, an attentive audience, an attractive timeframe for advertising without much competition, lower costs than TV and/or newspaper advertising, greater targetability, etc." (commbox)
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