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The Bishop and his Star: Citizen's Communication in Southern Chile

In: Contesting Media Power: Alternative Media in a Networked World
Oxford: Rowman & Littlefield (2003), pp. 177-194
"Even as the government is dithering over legislation to facilitate the functioning of community radio in India, a few community-based organisations have initiated radio projects that seek to deploy communication technologies for development and community empowerment. This paper is based on a study ... more
"This sourcebook places its focal point on participative marketing, which is defined as "making full use of all available channels to improve the communication between an organization and all the groups and people it has relationships with." The first chapters give an introduction to marketing in ge ... more
"This short primer is based on the experience of Tambuli, one of the first community radio stations in the Philippines. The primer is divided into two sections: Section A comprises definitions of community radio and an introduction to the necessary technical equipment, to management and to codes of ... more
"The manual gives a brief overview - not extensive instructions - of the different aspects of marketing in community radio stations, such as market research, promotions and local sponsorships. Unlike other publications, it does not focus much on fundraising and sponsorships, but includes methods, ex ... more