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"The manual gives a brief overview - not extensive instructions - of the different aspects of marketing in community radio stations, such as market research, promotions and local sponsorships. Unlike other publications, it does not focus much on fundraising and sponsorships, but includes methods, ex ... more
"This model is based on a research of six Namibian Community Radio Stations. It argues that a newly established - or even an existing - community radio station can achieve financial sustainability by implementing seven elements: 1. Environmental Scanning, 2. Strategic Planning, 3. Partnership Establ ... more
"The creation of a radio involves having clear goals and knowing all its aspects, limits and contraints. This book offers to the radio promoter the technical, administrative, financial and managerial elements that are necessary to plan the project. Future directors of a managers of the technical sec ... more

Evaluation for Action: Learning from Radios Populares

In: Give Quality a Better Chance: Management and Evaluation
Aachen: Catholic Media Council (CAMECO) (2002), pp. 25-31
"During the last six years, the Asociación Latinoamericana de Educación Radiofónica (ALER) carried out two main investigations on popular radio in Latin America: on the one hand an external evaluation (in 1996/97) of the strengths and weaknesses of ALER's strategies and lines of action, and on th ... more
Ce manuel est destiné aux animateurs, aux producteurs et aux journalistes des radios associations, afin d'orienter leur action. Trois parties: 1) La radio associative: un outil de communication pour le développement. Cette partie met au point la terminologie et situe les différences et ressemblan ... more
"This short primer is based on the experience of Tambuli, one of the first community radio stations in the Philippines. The primer is divided into two sections: Section A comprises definitions of community radio and an introduction to the necessary technical equipment, to management and to codes of ... more