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The Process and Effects of Mass Communications
Urbana: University of Illinois Press (1954), 586 pp.
"This book contains a series of articles by the best authorities — The process of communication; how to gain the attention; how meaning is transferred from one subjective field to another; how attitudes and opinions are formed and changed; how group-membership, role concepts and the social structu
...
Communication and Persuasion: Psychological studies of opinion change
New Haven: Yale University Press (1953), xii, 315 pp.
"After considering in an introductory chapter the nature of changes in opinion and the communication of persuasion, as well as the general methods of communication, the authors examine the results of the many researches carried out into changes of attitude and opinion due to communication — They s
...
The Effects of Mass Communication with Special Reference to Television
Leicester: Leicester University Press (1934), 83 pp.
"The author investigates the present state of research into the influence of television on the public and especially on young people." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 984, topic code 011, 452)
