Reception, Effects, Psychology
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"Enthält die Ergebnisse und eine Diskusion von zehn der wichtigsten Untersuchungen, die in den letzten Jahren zum Reality-TV, zur Nutzung von Informationssendungen im Fernsehen, zur Rezeption von Gewaltdarstellungen in Fernsehen, zum Umgang von Kindern und Jugendlichen mit Werbung, sowie zu Jugends ... more
"Jib Fowles sees television as a 'grandly therapeutic force,' that television is indeed good for you. He examines why nearly every American regularly watches television and why viewing is beneficial. Updated and jargon-free, Why Viewers Watch describes the overall effect of programming on the popula ... more

Propaganda and Persuasion

Newbury Park, Calif.: Sage, 2nd ed. (1992), xv, 294 pp.
"Transcrição de sete comerciais e seis programas por Silvio Santos. A partir disto, o autor conclui que o uso autoritário da linguagem que se torna aparente não é espontâneo, mas deliberadamente persuasivo. Coloca as observações no contexto de extensas considerações teóricas." (commbox)
"This ambitious, broad-ranging study of one of the world's most interesting genres laudably tries to cover the telenovela industry, its creative process, the contents of novelas, and their reception by the working class. Besides having the descriptive richness one might expect of a book-length case ... more