"Enthält die Ergebnisse und eine Diskusion von zehn der wichtigsten Untersuchungen, die in den letzten Jahren zum Reality-TV, zur Nutzung von Informationssendungen im Fernsehen, zur Rezeption von Gewaltdarstellungen in Fernsehen, zum Umgang von Kindern und Jugendlichen mit Werbung, sowie zu Jugends
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tilen und Medien durchgeführt wurden." (Verlagsbeschreibung)
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"Jib Fowles sees television as a 'grandly therapeutic force,' that television is indeed good for you. He examines why nearly every American regularly watches television and why viewing is beneficial. Updated and jargon-free, Why Viewers Watch describes the overall effect of programming on the popula
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tion. What do viewers get from television? What does it do for them? Why do academics negatively judge television? Using recent research reports, overlooked past studies, and fresh survey data to substantiate this positive role, Fowles first reviews the history of television and programming. After discussing what people expect from television, he explores how different types of programs satisfy different needs. Fowles also debunks many of the myths propagated by media scholars and “television prigs." (Publisher description)
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"Transcrição de sete comerciais e seis programas por Silvio Santos. A partir disto, o autor conclui que o uso autoritário da linguagem que se torna aparente não é espontâneo, mas deliberadamente persuasivo. Coloca as observações no contexto de extensas considerações teóricas." (commbox)
"This ambitious, broad-ranging study of one of the world's most interesting genres laudably tries to cover the telenovela industry, its creative process, the contents of novelas, and their reception by the working class. Besides having the descriptive richness one might expect of a book-length case
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study, the work has a sophisticated and relatively thorough theoretical orientation [...] Overall this book is a very good introduction to Brazilian television and the telenovela in particular. It is also of considerable value to those interested in Bourdieu's ideas, questions of social class and audience in general, or ethnographic research about audiences in the Third World." (Book review by Joseph Straubhaar, in: Journal of Communication, Spring 1990, page 162-164)
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