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Africa’s shifting media landscapes: Digital media use grows, but so do demographic divides

Afrobarometer (2024), 19 pp.

Series: Afrobarometer Dispatch, 800

"Afrobarometer data support the notion that the use of digital media is exploding across the continent, although rates of uptake may have slowed in recent years. However, these new media environments also pose challenges. Reduced barriers to access and the decline of gatekeepers can also mean that false information and divisive language, including hate speech and calls to violence, spread more quickly, with fewer opportunities to check facts and squelch harmful speech. In addition, digital divides disadvantaging women, the less educated, the poor, rural residents, and older citizens are not vanishing. In fact, many of these divides are larger today than they were almost a decade ago. In spite of these changes, one mass medium – radio – continues to dominate most markets on the continent, with only modest declines in use over the past several years. Further, radio is in many ways the most democratic of mass media, as many of the demographic divides that mark access to digital media are small to non-existent. That said, we must be cautious to note that radio presents its own set of problems, including its own issues with false information and divisive language. Evolving media landscapes mean that African publics face important questions about how they interact with media and how they expect their governments to treat media. Afrobarometer data suggest that Africans overwhelmingly support media playing an important role in holding governments accountable, particularly with regard to the scourge of corruption. Further, strong majorities are supportive of media’s right to report as they see fit, free of government interference. And a solid majority see their media as largely free, although assessments vary widely by country." (Conclusion)