"In the last decade, the Chinese media have imposed themselves in the global arena and have started to become a reference point, in business and cultural terms, for other national media systems. This book explores how the global media landscape was changed by this revolutionary trend, and why and how China is now playing a key role in guiding it. It is, on the one hand, a book on how the Chinese media system continues to take inspiration and to be shaped (or remapped) by American, European and Asian media companies, and, on the other, a volume on the ways in which recent Chinese media’s “going out” strategy is remapping the global media landscape. Organised into two sections, this book has eight chapters written by American, Chinese and European scholars. Focusing on different markets (such as the movie industry, the press, broadcasting, and the Internet), different regions and different actors (from Donald Trump to the Tanzania-Zambia Railway to journalists), this book provides a fresh interpretation on the main changes China has brought to the global media landscape." (Publisher description)

"This book is the tangible product of a workshop organized in December 2015 by the China Media Observatory (CMO) at USI Università della Svizzera italiana in Lugano and the Department of Journalism and Communication at the Chinese Academy of Social Sciences (CASS) in Beijing. This workshop – in which scholars from the United States, Europe, and China gathered in Lugano – was titled “Remapping or Remapped. A Workshop on Chinese Global Media”, was financed by the Sino-Swiss Science and Technology Cooperation (SSSTC). These scholars, who can be considered some of the most internationally recognized experts in the field of Chinese media, all agree on how, in the last few decades, the growth of Chinese media has changed the global landscape of media industries and media studies (Kean, 2013), from political and business spheres (Zhao, 2008), to cultural perspectives (Sun and Guo, 2013; Flew, 2018). Acknowledging this change is only the starting point to studying these new phenomena without prejudice. Western scholars have focused so much on the censorship and rigid media system of China that they did not notice how, on a global level, a subtle change was occurring to the international media equilibrium (see Kluver & Yang, 2005; Qiu & Bu, 2012; Herold & De Seta, 2015)." (Introduction, page 1)