Document details

Digital in 2018: Essential Insights Into Internet, Social Media, Mobile, and E-Commerce Use Around the World

We Are Social;Hootsuite (2018), 153 slides

Other editions: also published in French, German and Italian

"Perhaps the most exciting headline in this year’s reports is that global internet users have now passed the 4 billion mark. Well over half of the world’s population now uses the internet, and a quarter of a billion new users came online for the first time during the past 12 months. People are spending more time online too: the average user now spends around 6 hours each day using the internet. If we add this together for all 4 billion of the world’s internet users, people will spend a massive 1 billion years online in 2018. Much of this growth in internet users has been driven by more affordable smartphones and mobile data plans. More than 200 million people got their first mobile device in 2017, and two-thirds of the world’s 7.6 billion inhabitants now have a mobile phone." (Page 3)