This is the second of the annual Reuters Institute Digital News surveys published by Reuters Institute for the Study of Journalism (RISJ) at Oxford University. You Gov online polls commissioned by RISJ were conducted with 11,000 online users in the UK, US, Denmark, France, Germany, Spain, Italy, Brazil and Japan. For instance, the survey shows surprising national differences in the rate of online participation. The Spanish (27%), Italians (26%), and Americans (21%) were more than twice as likely to comment on a news story via a social network as the British (10%). Meanwhile urban Brazilians were five times more likely to comment on a news site than the Germans or Japanese surveyed, and nearly half (44%) shared a news story on a weekly basis via a social network, with around one third (32%) doing so by email. Study author Nic Newman, a Research Associate at the Reuters Institute for the Study of Journalism and digital strategist, said: ‘Our findings suggest that the culture of a country is the main driver for how we engage with online news – playing an even greater part than the technical tools and devices we have to access it. People living in Brazil, Italy and Spain have much higher levels of interaction, both with the news sites and with each other, sharing and commenting about news stories. By contrast, although the Japanese appear to embrace the non traditional news sites, they have the lowest level of online and offline participation, followed by Germany, Denmark and the UK.’