Digital Platforms and the Global South: Reconfiguring Power Relations in the Cultural Industries
London; New York: Routledge (2024), xiii, 239 pp.
Contains index
Series: Routledge Advances in Internationalizing Media Studies, 31
ISBN 9781003391746 (ebook); 978-1-032-48991-9 (hbk)
"This book addresses the issues raised by digital platforms in the Global South, with an emphasis on the cultural stakes involved. It brings together an interdisciplinary team of researchers - including political economists, socio-economists, geographers, media sociologists or anthropologists - who each explore these issues through an insightful case study at a local, national, regional or international scale. While studying the strategies of some of the main US-based Big Tech platforms or video streaming platforms towards the Global South, the chapters also consider the often-neglected active role local or regional actors play in the expansion of those Western digital players, and highlight the existence of a constellation of local or regional platforms that have emerged in Africa, Asia, Latin America or the Middle East. In addition to analysing the complex relationships of competition, collaboration or dependence between these diverse actors, this volume examines the ways in which the rise of these digital platforms has generated new forms of cultural entrepreneurship and participated in the reconfiguring of the conditions in which cultural contents are produced and circulated in the Global South." (Publisher description)
Introduction / Philippe Bouquillion, Christine Ithurbide, Tristan Mattelart, 1
1 US Digital Platforms in the Global South: A Critical Review of an Emerging Research Field / Tristan Mattelart, 18
2 The Big Five in India, Powerful Players? / Philippe Bouquillion, 37
3 Platformisation of Matchmaking: Reconfiguring Social Economies in India / Vibodh Parthasarathi, Simran Agarwal, 56
4 Cultural Crowdfunding Platforms in Latin America: From ‘Creative’ Discourse to Entrepreneurial Strategies / Alix Bénistant, Jeremy Vachet, 74
5 Global Platforms Weaving into the Craft Industry: Lessons from Localisation Strategies in India / Christine Ithurbide, 91
6 From Weixin to WeChat: Analysing the Expansion Strategies of a Chinese Social Media Platform / Yuwen Zhang, 109
7 Netflix's First Decade of Presence in Latin America / Luis A. Albornoz, Fernando Krakowiak, 128
8 Cultural Policies for the SVoD Market in Brazil: From an Attempt at Regulation to Total Deregulation / Leonardo De Marchi, Ana Atem Diamante, 147
9 Streaming the Middle East: From Legacy Media to Digital Platforms / Joe F. Khalil, Mohamed Zayani, 165
10 Hidden in Plain Sight: YouTube and Nollywood's Reinvention of Minor Transnational Practices / Alessandro Jedlowski, 182
11 What Mobile Telephony Is Doing to West African Music. The ZikMali Project: A New Model of Music Distribution? / Emmanuelle Olivier, 199
12 Chilean Fashion Influencers as Digital Labour: Unpacking the ‘Media Kit’ as a Market Device / Arturo Arriagada, 215
1 US Digital Platforms in the Global South: A Critical Review of an Emerging Research Field / Tristan Mattelart, 18
2 The Big Five in India, Powerful Players? / Philippe Bouquillion, 37
3 Platformisation of Matchmaking: Reconfiguring Social Economies in India / Vibodh Parthasarathi, Simran Agarwal, 56
4 Cultural Crowdfunding Platforms in Latin America: From ‘Creative’ Discourse to Entrepreneurial Strategies / Alix Bénistant, Jeremy Vachet, 74
5 Global Platforms Weaving into the Craft Industry: Lessons from Localisation Strategies in India / Christine Ithurbide, 91
6 From Weixin to WeChat: Analysing the Expansion Strategies of a Chinese Social Media Platform / Yuwen Zhang, 109
7 Netflix's First Decade of Presence in Latin America / Luis A. Albornoz, Fernando Krakowiak, 128
8 Cultural Policies for the SVoD Market in Brazil: From an Attempt at Regulation to Total Deregulation / Leonardo De Marchi, Ana Atem Diamante, 147
9 Streaming the Middle East: From Legacy Media to Digital Platforms / Joe F. Khalil, Mohamed Zayani, 165
10 Hidden in Plain Sight: YouTube and Nollywood's Reinvention of Minor Transnational Practices / Alessandro Jedlowski, 182
11 What Mobile Telephony Is Doing to West African Music. The ZikMali Project: A New Model of Music Distribution? / Emmanuelle Olivier, 199
12 Chilean Fashion Influencers as Digital Labour: Unpacking the ‘Media Kit’ as a Market Device / Arturo Arriagada, 215
