LAYING THE GROUNDWORK
What is Important About Ethnic Media. Nature of the Study. Scholarly Traditions. What is an Ethnic Minority? Civil Society and Public Sphere. Habermas and the Public Sphere. A Structural Schema. Theories and Concepts. A Brief History
WHAT ARE THE ETHNIC MINORITY ELECTRONIC MEDIA?
The Electronic Media Family. The Geography of the Electronic Media
POLICIES AND POLICYMAKING
The Nature of Policymaking. Policymaking in the Real World. Policymaking: A Summary of Experiences. Financing the Services
AUDIENCE AS COMMUNITY, COMMUITY AS AUDIENCE
Goal Setting. A Case Study of Goal-Setting. Audience as Community. A Case Study of Audience as Community: Zoom Black Magic Liberation Radio. Community as Audience. A Case Study of Communication as Audience: Bush Radio. Identifying and Connecting with the Audience. Conducting Research. A Case Study; Conducting Surveys at Tumeke-FM. Media Service as Community
PROGRAMMING
Genres: Information. Genres: Entertainment. Genres: Educational. Preserving, Safeguarding, and Extending the Mother Tongue. Reaching Younger Audiences. Building Electronic Bridges: Programming Practices and the Public Sphere. The Audience
CONCLUSIONS AND PROJECTIONS
The Importance of Structural Factors. Factors, Ethnic Minority Services, and Participation in the Public Sphere. The “Dark Side” of Ethnic Minority Electronic Media. Ethnic Minority Media, Mainstream Media, and Serving the Public. Theories and Concepts. Future Developments