Document details

Fighting for Survival: Media Startups in the Global South

New York: Columbia University, School of International and Public Affairs (SIPA) (2019), 180 pp.
"Three years after writing the report Publishing for Peanuts, in which we surveyed 35 media startups mostly from the Global South, we decided to go back and see how the outlets had fared. Our area of interest in 2015 was small-to-medium size independent media outlets with a track record of consistently producing credible content independently of state and mainstream media in the countries in which they were operating. ‘Startup’ describes their work practices but, in fact, some of those we interviewed had been in operation for many years but may have undergone a relaunch or adapted to new circumstances following a political event. Those “Global Muckraker” outlets remained our focus in 2018. As questions about media viability remain unanswered we wanted to understand the experiences of journalists in the Global South. Returning to the 35 outlets, we found three had failed, and six had been seriously reconfigured or renamed [...] Our key findings: Financial survival is the biggest worry for the media outlets we profiled, followed by political risk and physical safety. The outlets remain dependent on donors. Advertising is hard to come by and raising funding from audiences has proven difficult. Donors need to accept this reality and be willing to commit to long-term support for outlets creating a public good. The grim political climate, rise of right-wing demagogues and attacks on the media have made the outlets feel appreciated in many countries. They recounted tales of support and encouragement from their audiences. But this sentiment does not translate into sustainable forms of funding. The outlets have professionalized in the sense that many now have accounting software, bookkeepers and full-time staff working on grant writing. But many still rely on unpaid contributors and some use office space that was provided for free or rented at a discount. There is a strong correlation between employing a full-time marketing staffer and generating revenue ..." (Executive summary)