"Key recommendations: Explore ways of integrating EU diplomatic power alongside its development programmes in order to support freedom of expression and independent media and communicaitons; Enhance coordination between the different operational arms of the EU; Utilise EU’s convening power to bring together member states to co-ordinate the application of media development programmes; Base the EU’s approach to media development on principles of freedom of expression as a foundation human right; Use political economy analysis - of both online and offl ine media - when considering what to fund. This will involve identifying those who are allies for and obstacles to change, as well as the incentives for change; Any media programme should take into consideration digital freedoms and the interrelationship between mobile phones and the internet and offl ine media; There should be more focus on increasing digital skills, capacities and awareness; Fostering an enabling environment is important if media and to thrive as businesses and be financially viable; There is potential to collaborate with European companies to create new CSR strategies, funding mechanisms, soft loans and guarantee instruments; Rethink criteria for measuring impact and outcomes so that they are specific to the media development and communications field." (Page 25)