"With regard to professional role orientations, Ecuadorian journalists found it most important to provide analysis of current affairs, to report things as they are, to let people express their views, to educate the audience, to promote tolerance and cultural diversity, and to support national development (see Table 1). These results point to a hybridization of “classic” and “neutral” standard roles from Western journalism and other types of journalism more “engaged” with and “didactic” towards the citizen and government. Likewise, journalists attribute little importance to being a detached observer, to supporting government policy, to providing entertainment and relaxation, to conveying a positive image of political leadership, and to being an adversary of the government. However, there was not a particularly strong consensus among the respondents, as the high standard deviations indicate. These results highlight that although we could speak of a passive role of journalists in Ecuador, the civic role exercised by them and the neglect of roles associated with market orientation and power distance are clearly present." (Journalistic roles, page 2)