"The assessment concludes that there is not ‘one magic answer’ to the question of which media channel is the most effective – rather a variety of channels must be used to reach as many people as possible. While TV scores high among both refugees and host population as a preferred media channel it will be challenging to reach out to the refugees through TV, as it seems they mainly watch international, Syrian and Pan-Arabic TV channels, whereas the host population primarily watches local Kurdish/Iraqi TV channels. Other communication channels such as the internet and telephones are being used by refugees and the host population but direct communication and dialogue with aid providers is valued by refugees. The assessment underscores that the information needs among refugees – residing in camps or in urban settings – do not differ much."