"This research analysis aims to assess perceptions of media coverage of social cohesion in Ninewah and understand how content is consumed and assessed by audiences in the province. What this report has demonstrated is that while there is a distrust of the media at a national level, local media are playing a fundamental role in providing citizens with information and news about topics that are important and relevant to reconciliation and rebuilding communities in post-IS Ninewah. Social media and activist accounts are also playing a significant role in the media information ecosystem in Ninewah. However, the political environment in Iraq is having a huge impact on both media coverage and analysis of key topics as well as on audiences’ perceptions of media coverage of such topics. There is still a clear need for increased content and a focus on topics that will support peace-building and social cohesion as the province of Ninewah recovers from the events of its recent past. The report concludes that audiences across different groups are fairly coherent and in agreement that the media should be playing a larger role in covering important topics related to diversity and religious difference in particular. They felt that the media had painted a false picture of Ninewah as a sectarian society and should be providing more positive and inclusive programming in order to combat the challenges that they faced as a society. Levels of awareness of the positive role that the media could play were high although trust in the media in general was low. This view was tempered by reactions to inaccurate portrayals of life in Ninewah post-IS and audiences also wanted to see the realities of their life in media content. Violent content and images were rejected however which is a significant point to demonstrate the impact and trauma incurred as a result of the occupation by IS." (Conclusions, page 28)
1 Introduction, 2
2 The Research Questions and Methodology, 4
3 Executive Summary, 7
4 Research Findings, 9
5 Conclusions, 28
Appendix 1 of media platforms referenced in the report, 31
Appendix 2 of audience feedback on Tafael output, 35